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December 2, 2022

SMX Next – November 2022

We attended the SMX Next webinars on the 15th & 16h of November 2022. Various speakers presented interesting topics tailored towards the evolution of SEO…
November 22, 2022

How to improve on-page SEO with long-tails, qualitative content & topic clusters

In this article, we will discuss how you should adapt your website content to try to reach those top organic results that will bring your…
Monthly sector news
November 4, 2022

The CLICKTRUST monthly pick – October 2022

So what's new in the digital world in October? Google Data Studio is now Looker Studio, Elon Musk finally bought Twitter, Google Analytics 4 is…
October 28, 2022

Introducing LYKTA, our Marketing Mix Modeling offering

I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
October 24, 2022

AdWorld Conference October 2022

Last week I had the pleasure of taking part in Ad World, the world's largest online advertising event. The conference featured numerous experts in the…
October 19, 2022

Brighton SEO – October 2022

What a chance to have been able to participate in our first SEO conference at Brighton SEO. In addition to the great atmosphere, we were…
October 18, 2022

Adworld Experience 2022

Last week we had the chance to attend the ADworld Experience taking place in Bologna. The conferences took place over two days and 3 areas…
Monthly sector news
October 5, 2022

The CLICKTRUST monthly pick – September 2022

So what's new in the digital world in September? Google is investing in new ways to manage first-party data, new features for easier shopping on…
September 28, 2022

The importance of Web Analytics data segmentation

Many companies are confronted with huge amounts of data and the challenge to get the most value out of it for their marketing mix. In…
September 14, 2022

Adapting your campaigns for future revenue with Customer Lifetime Value

How we provided insights in the future revenue of our clients and how we are optimizing the campaigns.   Repeat purchase behavior At CLICKTRUST, we…
Monthly sector news
September 1, 2022

The CLICKTRUST monthly pick – August 2022

  So what's new in the digital world in August? Google introduced the new Google Tag, new features are coming to Discovery ads, digital out-of-home…
August 31, 2022

Cohort Reports: Get lifetime insight on users to elevate your strategy

The Cohort report is one of the most overlooked features in Google Analytics, yet, it's one of the most powerful. Have you ever wondered how…
Monthly sector news
August 3, 2022

The CLICKTRUST monthly pick – July 2022

So what's new in the digital world in July? Google has rolled out several updates to Performance Max campaigns, Search Console's integration with GA4 and…
July 27, 2022

My experience as an intern at CLICKTRUST

I am Miguel Santos. I come from Portugal, and since 2013 I have lived in Aalst, Belgium. I acquired the International Communication and Media (ICM)…
July 25, 2022

Welcoming 3 new clients: Multipharma, Tom&Co and RTBF

We recently welcomed no less than 3 new clients to our portfolio. From now on, Multipharma, Tom&Co, and RTBF will rely on our expertise and…
July 18, 2022

Get to know CLICKTRUST

In our new company video, Patrick, Yannick, Alexandre, Sarah, Ellen, Enrico, and Benjamin explain what we stand for as an agency. They also talk about…
Monthly sector news
July 6, 2022

The CLICKTRUST monthly pick – June 2022

So what's new in the digital world in June? Firefox started rolling out Total Cookie Protection by default, Yahoo & Amobie DSPs removed Google open…
June 23, 2022

A new home for CLICKTRUST

Over the past 2 years, our team has grown from 14 to no less than 24 employees. Despite our flexible work-from-home policy, this meant that…
June 8, 2022

How to use your customer journey on your account setup?

More than ever, we keep repeating how essential understanding the customer journey is in order to make strategic decisions. But have you ever wondered how…
Monthly sector news
June 2, 2022

The CLICKTRUST monthly pick – May 2022

So what's new in the digital world in May? Google is bringing video ads to Youtube Shorts and Google Discover, Meta is introducing recurring notifications,…
June 1, 2022

A recap on Google Marketing Live 2022

Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year's edition focused on three key…
May 18, 2022

Our thoughts on Performance Max campaigns in Google Ads

The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…
Monthly sector news
May 4, 2022

The CLICKTRUST monthly pick – April 2022

So what's new in the digital world in April? Google introduced multisearch, Performance Max campaigns gained new Customer Acquisition goals, Elon Musk took over Twitter,…
April 26, 2022

A recap on Brighton SEO – April 2022 – Part 2

What a pleasure to be able to go back to a conference after 2 years of being stuck behind a computer! It is so much…
April 15, 2022

A recap on Brighton SEO – April 2022

Ever since I performed my first SEO audit back in 2019, I have wanted to go to BrightonSEO, thé biggest conference for search marketers. Last…
Monthly sector news
April 5, 2022

The CLICKTRUST monthly pick – March 2022

So what's new in the digital world in March? Google announced the depreciation of Universal Analytics and the URL Parameters Tool,  Youtube is dropping Maximize…
March 24, 2022

Does branded paid search bring in incremental traffic?

For a lot of Google Ads accounts we audit, either as part of a client contract or for a pitch, we notice that a big…
March 9, 2022

Google Analytics 4: One year later

All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Monthly sector news
March 2, 2022

The CLICKTRUST monthly pick – February 2022

So what's new in the digital world in February? Despite the rumors, Meta is not thinking about leaving Europe. Google introduced the Privacy Sandbox on…
February 24, 2022

Waiting for unicorns isn’t a strategy…

Recently, I attended an appointment with a doctor for a general medical checkup. The doctor asked me what my line of work was. I explained…
February 9, 2022

Chrome browser extensions for digital marketeers

In 2021, Google Chrome was still the most used browser by far. As a digital marketer, Google Chrome has a wide range of tools, plugins,…
February 9, 2022

CLICKTRUST remains a Google Premier Partner in 2022

Google has strongly reviewed its partner program this year. As of February 2022, only the top 3% of agencies are entitled to have the status…
Monthly sector news
February 2, 2022

The CLICKTRUST monthly pick – January 2022

So what's new in the digital world in January? Google and Facebook are being accused of colluding in an online-ad sales scheme, Google Analytics is…
January 28, 2022

Introduction to GA4 linking with BigQuery and connecting with R

In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…
January 12, 2022

How to get international SEO right in bilingual countries like Belgium

Who needs to take Hreflang into account? International SEO becomes important when your website is active in a country where the official language is overlapping…
Monthly sector news
January 4, 2022

The CLICKTRUST monthly pick – December 2021

So what's new in the digital world in December? Image extensions are coming to desktop, Google is creating a new Core Web Vitals metric, Meta…
December 29, 2021

2021 – A year that was nothing like 2020. Right?

"I can’t wait for 2021. Happy New Year to all." These were the words I ended with last year, after reflecting upon 2020. 2021 was…
December 17, 2021

Build your marketing data warehouse with Google BigQuery

Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…
Monthly sector news
December 6, 2021

The CLICKTRUST monthly pick – November 2021

So what's new in the digital world in November? The roll-out of Performance Max campaigns to all advertisers, new ways for publishers to use first-party…
November 24, 2021

Welcome to the hidden world of Search Partners Network

What are Search Partners? The Search Partners network is almost as old as the Google Ads (Adword) platform itself. It is a group of websites,…
Monthly sector news
November 4, 2021

The CLICKTRUST monthly pick – October 2021

So what's new in the digital world in October? The announcement of the new Google Analytics 360, the roll-out of indented search results, infinite scroll…
October 28, 2021

Google Universal Analytics to Google Analytics 4: All you need to know for a successful migration

In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…

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