About the training
Goals of the course
Unlike traditional advertising, which broadcasts a message to anyone regardless of their intentions, search engine marketing specifically targets people who are looking for your product or service.
After this Search Engine Marketing course, you will have a clear understanding of:
- How Search Engine Marketing (SEM) works
- Why SEM works so well
- How the SEM auction & algorithms work
- What makes a good keyword
- How to make your brand stand out by combining SEA & SEO in your marketing efforts
Is this course right for me?
This Search Engine Marketing training is ideal for Marketing Managers & digital marketers who want to get up to speed with the latest best practices in SEM and grasp its full potential.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.
- Small groups
- Lots of case studies
- Exercises, not just theory
- Trainers with 10 years of experience & expertise.
What will I learn during this Search Engine Marketing course?
During this training, we will discuss:
- The Search Engine landscape in 2022
- Why understanding Search Intent is crucial
- The role of SEO & SEA in 2022
- A complete guide to keyword research
- SEO best practices 2022
- SEA best practices 2022
- Hands-on : KW research & SEM strategy
The Search Engine Marketing training is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.
On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot during this Programmatic Advertising training! Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,... and how they all transformed the digital marketing world.
Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.
How much does this training cost?
440 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Beverages & snacks
- 2 hours of coaching after the training
What language is the course in?
Most of our trainings are in English, unless otherhwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
The training will be held at our office close to Merode in Brussels.
Upcoming training dates
We also organize private trainings upon request. If you're interested in this, please indicate 'private training' when enrolling. We will contact you to set up a training date.
Want to follow a group training, but can't make it on one of these days? Get notified on upcoming courses and training dates: