CLICKTRUST BLOG

We keep you posted on the most important sector news & the latest developments within PPC, SEO, CRO & Analytics.

The CLICKTRUST monthly pick – November 2019

News and articles that allow us to stay on top of our game. You might want to read them too.   Data & Privacy   Digital advertising is not the dot com bubble, improper attribution is – Marketing Land “In other words, I am positing that paid search advertising itself has not failed, it’s that […]

7 days ago
Jochen Fostie


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The CLICKTRUST monthly pick – October 2019

News and articles that allow us to stay on top of our game. You might want to read them too.   Data & Privacy   Four strong indicators that your marketing analytics programme will fail – Econsultancy “According to Gartner, so far marketers have leveraged only 61% of the functions available in their martech portfolio. […]

1 month ago
Jochen Fostie


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HeroConf London 2019 – Key takeaways

…Why PPC marketers are pretty clueless about the future of digital marketing.   Data-driven, AI, automation, store-visits, privacy and user experience were the very topics on everyone’s mind and the same questions remain after these 2 very interesting days. Marketers have no clear idea on what to do or how to position themselves about the […]

1 month ago
Julien Delbauve


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The CLICKTRUST monthly pick – September 2019

News and articles that allow us to stay on top of our game. You might want to read them too.   Data & Privacy   It’s Time For Consumer Choice In The Value Exchange For Content – Adexchanger “After 25 years of the commercial internet, two things are clear: People understand the internet, and publishers […]

2 months ago
Jochen Fostie


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The CLICKTRUST monthly pick – August 2019

News and articles that allow us to stay on top of our game. You might want to read them too.   Data & Privacy   RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe – Adexchanger “There is a latent question in the air,” said Townsend Feehan, CEO of IAB […]

3 months ago
Jochen Fostie


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