Data-driven + lots of brand keywords? Start thinking like a marketeer…
PPC & attribution experts only. This requires a deep understanding of search and an obsessive passion for paid digital media. I expect some negative feedback on this. Allow me to indulge 😉 Context: Client is ROI and Cost/sale sensitive (duh) and is currently facing very high cost per sale numbers on generic search terms […]
3 months ago
Fabian Van De Wiele
The last year and the road ahead.
Where we came from CLICKTRUST grew from 4 people to 9 people over the course of one year. We weren’t doing too bad before, at least that is what we thought. We had clients staying with us for years, and had the occasional win of a new client. We didn’t do any marketing. We […]
6 months ago
Fabian Van De Wiele