The CLICKTRUST monthly pick – November 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Digital advertising is not the dot com bubble, improper attribution is – Marketing Land “In other words, I am positing that paid search advertising itself has not failed, it’s that […]
7 days ago
Jochen Fostie
The CLICKTRUST monthly pick – October 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Four strong indicators that your marketing analytics programme will fail – Econsultancy “According to Gartner, so far marketers have leveraged only 61% of the functions available in their martech portfolio. […]
1 month ago
Jochen Fostie
HeroConf London 2019 – Key takeaways
…Why PPC marketers are pretty clueless about the future of digital marketing. Data-driven, AI, automation, store-visits, privacy and user experience were the very topics on everyone’s mind and the same questions remain after these 2 very interesting days. Marketers have no clear idea on what to do or how to position themselves about the […]
1 month ago
Julien Delbauve
The CLICKTRUST monthly pick – September 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy It’s Time For Consumer Choice In The Value Exchange For Content – Adexchanger “After 25 years of the commercial internet, two things are clear: People understand the internet, and publishers […]
2 months ago
Jochen Fostie
The CLICKTRUST monthly pick – August 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe – Adexchanger “There is a latent question in the air,” said Townsend Feehan, CEO of IAB […]
3 months ago
Jochen Fostie