The CLICKTRUST monthly pick – January 2020
News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more The Marketing Funnel Isn’t Dead, We Just Understand It Better – Search Engine Journal “As we consider the concept of the marketing funnel, it’s tempting for us in the midst […]
3 weeks ago
Jochen Fostie
The CLICKTRUST monthly pick – December 2019
News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more The Power of Impression-Based Campaigns to Grow Your Brand – Search Engine Journal The title of this article is horrible and cliche in a time when everyone is talking about […]
2 months ago
Jochen Fostie
The CLICKTRUST monthly pick – November 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Digital advertising is not the dot com bubble, improper attribution is – Marketing Land “In other words, I am positing that paid search advertising itself has not failed, it’s that an understanding […]
3 months ago
Jochen Fostie
The CLICKTRUST monthly pick – October 2019
News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Four strong indicators that your marketing analytics programme will fail – Econsultancy “According to Gartner, so far marketers have leveraged only 61% of the functions available in their martech portfolio. […]
4 months ago
Jochen Fostie
HeroConf London 2019 – Key takeaways
…Why PPC marketers are pretty clueless about the future of digital marketing. Data-driven, AI, automation, store-visits, privacy and user experience were the very topics on everyone’s mind and the same questions remain after these 2 very interesting days. Marketers have no clear idea on what to do or how to position themselves about the […]
4 months ago
Julien Delbauve