1 month ago
Ever since 2010, when Google launched the ability to retarget people based on their actions on a website, this targeting method has been an important part of marketing strategies. Other advertising platforms soon followed and implemented the same functionalities.
However, recently, changes to browsers and the GDPR legislation have severly impacted the power of cookie-based audiences? How? Why should you care? What are the alternatives? Download the whitepaper below and find out!