The death of cookies and iOS 14.5

Impact on online advertising and solutions.

About the training

What is going on with cookies and iOS 14.5 (causing Facebook campaigns to go all over the place)? Is your strategy still future proof?  What do you need to do now?

Goals of this course:

After this course, you will have a clear understanding of what is going on with cookies and the loss of identifiers as a whole. You’ll learn about what you can do NOW to future proof your measurement and audience strategies.

This training course is ideal for:

Marketing managers, media managers and anyone looking to use a data driven approach in the years to come.

Prerequisite knowledge

A basic knowledge of digital marketing & general marketing principles will be handy!

Which topics will be covered?

  • What is at stake: the complexity involved.
  • Back to basics:  how cookies have driven measurement and personalization.
  • The impact of ITP, GDPR, ETP, Google’s 3rd party cookie phase out, iOS 14.5 and everything else on attribution and audiences
  • New tools and the promising outlook of GA4
  • Future proofing measurement through leading indicators and extrapolation
  • CRM data for personalization
  • Final words: cookies aren’t the problem.  We need to go back to basics.

The online course is taught in small groups (+/- 6 people), from 9:30 to 13:00 and The training is FULL of concrete examples and case studies.


Online until further notice, but as soon as we can it will be hosted at our offices close to Merode in Brussels!

Once you register you will receive the meeting link.

How much?

350€ per person (VAT excl.)


23 July 2021

30 Nov 2021

How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you would like to participate in, along with your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs. See you soon!

Enroll now!

Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

Bruxelles Environnement

Alexandre Massart

Alex has 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, programmatic, mobile,… and how they all transformed the digital marketing world. He will guide and help you better understand how digital advertising works.


23 July 2021 & 30 Nov 2021

It is a 3 hour training.


350€ per person (VAT excl.)


Online until further notice.