Digital Media 2021 for digital marketers

Get a complete overview of the digital media ecosystem.

About the training

Goals of this course:

The goal of this training is to allow you to rapidly have a broad understanding of the digital media world, so you can comfortably challenge staff and partners.
The training is divided into 4 sessions (4 half days) in which we will cover digital media under all its aspects. You can choose to follow all 4 sessions, or to only follow some of them.

We will go through history to understand how the digital ecosystem has evolved in time, deep-dive into digital channels, study attribution tools, talk about the importance of brand safety & ad fraud, and help you define the best KPI’s for your business and show you how to measure your results.


This training course is ideal for:

C-Level & Marketing Managers, people needing a basic but broad knowledge of digital channels, attribution tools, brand safety, and results measurement.


Prerequisite knowledge

Marketers and Channel Specialists with an understanding of marketing and display advertising who want to expand their knowledge.


Which topics will be covered?

  • Session 1: Digital touchpoints and the digital ecosystem
  • Session 2: Deep dive into the main digital channels
  • Session 3: Data and tools
  • Session 4: Measuring results and setting the right KPIs


The course is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.

If we can give them offline, we’ll host it over 2 full days with an afternoon session from 14:00 to 16:30. The additional time will allow for a complimentary lunch, networking with other participants and practical exercises.


Online until end of August, and as of September they will be held at our offices close to Merode in Brussels.

If online, once you register you will receive the meeting link.


How much?

350€ per session per person (VAT excl.)



Everything in 4 half days:

Digital Media Day 1: 07 Sept 2021 & 13 Jan 2022

Digital Media Day 2: 14 Sept 2021 & 20 Jan 2022

Digital Media Day 3: 21 Sept 2021 & 27 Jan 2022

Digital Media Day 4: 28 Sept 2021 & 03 Febr 2022


You can choose to follow all 4 sessions, or to only follow some of them.


How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you would like to participate in, along with your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs. See you soon!

Enroll now!

Thanks to Alexandre for this very concrete training on Google Ads. It allowed me to put into practice what I had learned the next day ! The theory was illustrated with lots of concrete examples, which facilitated my understanding and quick use of it. I also had the opportunity to put the theory into practice while being mentored and advised. Perfectly suited to my needs, this training allowed me to refresh myself technically, to discover the most relevant strategies for my business and to learn some useful tips & tricks for daily use. Validated and recommended!

Bayard Milan

Alexandre Massart

Alex has 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, programmatic, mobile,… and how they all transformed the digital marketing world. He will guide and help you better understand how digital advertising works.


Everything in 4 half days:
7, 14, 21 & 28 September 2021
January 2022


350€ per session per person (VAT excl.)


Close to Merode in Brussels.