Google Analytics for digital marketeers

Stop wondering if you're really interpreting all that data the right way...

About the training

Do you also use Google Analytics to pull insights but don’t really know where to start? How can you be sure whether you are interpreting the data the right way?

 

Goals of this course:

In this course we will provide an overview of how to use and understand Google Analytics, as well as best practices when using the tool. We will also cover Google Analytics 4.

 

This training course is ideal for:

People with no or basic skills in Google Analytics.

 

Prerequisite knowledge:

A basic knowledge of digital marketing & general marketing principles will be handy!

 

Which topics will be treated?

 

  • Configuring Google Analytics
  • Overview of Reports
  • Sorting Data & Using Segments
  • Use the right tracking
  • Track conversion & attribution
  • GA4 What will it change
  • GA4 Overview of possibilities
  • Hands-on: GA4 Setup

 

The entire course is loaded with practical exercises that we will do together.

The course is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.

 

Where?

Online until further notice.

Once you register you will receive the meeting link.

 

How much does it cost?

350 euro per person (VAT excl.).

 

When is the training?

24 June 2021

 

How do I register?

Please send an email to academy@clicktrust.be or fill out the form below, and simply mention the training that you would like to participate in, along with your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs. See you soon!


Enroll now!

We attended 3 Google courses organized by Clicktrust and every time, we acquired interesting insights for our future actions. We were able to combine theory with practice through different excercises, which allowed us to discover some very useful functionalities for our analyses. As the knowledge levels of the attendees were quite different, we enjoyed the flexibility of the training which allowed each of us to ask questions and to choose whether or not to go into detail for the different topics that were discussed.


Julie Van Camp – Digital Manager L’Oréal

Alexandre Massart

Alex has 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world. He will guide and help you better understand how digital advertising works.


Scheduling

24 June 2021

It is a 3 hour training: 2h theory, 1h hands-on exercises.

We also organize private trainings for groups upon request.


Location

Online until further notice


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