Google Tag Manager training

Sick of asking for help every time you need to implement a new tag?

About the training

Managing multiple tags for your site can be a challenging task, and errors or redundant tags can bias data measurement. We will show you how Google Tag Manager simplifies tag implementation & management for you.

Goals of this course:

In this course we will provide you with an introduction to GTM, how to create a measurement plan, how to set it up, how to collect data using the Data Layer, variables and events, and how to use additional tags, for marketing & remarketing purposes.

This training course is ideal for:

Marketing people with some basic skills in GTM, who would like to be able to implement and manage tags themselves.

Which topics will be covered?

  • Introduction to Google Tag Manager: how to set it up & how to create a measurement plan
  • Google Tag Manager elements: Tags, Triggers, Variable
  • Data Layer & GTM
  • Configuring GTM
  • GTM for server side tracking

The course is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.


Trainings will be held at our offices close to Merode in Brussels.

How much?

350€ per person (VAT excl.)

This cost includes 2 hours of coaching after the training.


18 October 2022

10 November 2022

24 November 2022

20 December 2022

How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you’d like to attend, your language preference for the training (EN or FR), as well as your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to mention it so we can discuss your needs. See you soon!

Enroll now!

Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

Bruxelles Environnement

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot!

Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world.

Want to meet Alex before enrolling? Just send a mail, we’ll set up a call.


18 October 2022

10 November 2022

24 November 2022

20 December 2022


350€ per person (VAT excl.)


Cours Saint-Michel 30a, 1040 Etterbeek