Holistic Search Engine Marketing 2022

Grasp the full potential of search marketing by combining SEO and SEA.

About the training

Goals of this course:

Unlike traditional advertising, which broadcasts a message to anyone regardless of their intentions, search engine marketing specifically targets people who are looking for your product or service. In this training, we will see how SEM works, why it works so well, how the SEM auction & algorithm works, what makes a good keyword, and how to make your brand stand out by combining SEA and SEO in your marketing efforts.

This training course is ideal for:

Marketing Managers & digital marketers who want to get up to speed with the latest best practices in SEM and grasp its full potential.

Which topics will be treated?

• The Search Engine landscape in 2022
• Why understanding Search Intent is crucial
• The role of SEO & SEA in 2022
• A complete guide to keyword research
• SEO best practices 2022
• SEA best practices 2022
• Hands-on : KW research & SEM strategy

The course is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.


Trainings will be held at our offices close to Merode in Brussels.

How much does it cost?

350 euro per person (VAT excl.)

This cost includes 2 hours of coaching after the training.

When is the training?

20 October 2022

6 December 2022

How do I register?

Please send an email to academy@clicktrust.be or fill out the form below, and simply mention the date & training that you’d like to attend, your language preference for the training (EN or FR), as well as your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to mention it so we can discuss your needs. See you soon!

Enroll now!

Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

Bruxelles Environnement

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot!

Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world.

Want to meet Alex before enrolling? Just send a mail, we’ll set up a call.


20 October 2022

6 December 2022


350€ per person (VAT excl.)


Cours Saint-Michel 30a, 1040 Etterbeek