Building a future proof SEO strategy in 2021 ― for digital marketers

Overview & best practices of Search Engine Optimization

About the training

Wondering why your website isn’t ranking well in the SERP? Are you sure your website’s content is SEO-friendly? Develop a solid approach for optimizing website content and a better search engine ranking.


Goals of this course:

Successful SEO is a long-term exercise that requires time, effort, resources, and a good understanding of all its components. But most importantly, the ability to prioritize the most impactful ones first for quick wins and stay on top of the game with the constant changes of search engine algorithms. In this training, we will help you avoid the most common mistakes in SEO, share best practices, and teach you how you can future proof your SEO strategy.


This training course is ideal for:

Marketing Specialist & Team who already have basics in SEO.


Prerequisite knowledge

People with a prior understanding of SEO who would like a refresh! Ideal for marketers managing agencies or managing staff.


Which topics will be treated?

  • SEO: how it evolved and what it looks like in 2021
  • How to best do your Keyword Research
  • How to do an SEO Audit of your website
  • SEO best practices in 2021
  • Technical SEO deep-dive & site structure
  • How to future proof  your content for SEO
  • SEO project & website migration: all you need to know to avoid the most common mistakes
  • SEO Tools & SEO optimization
  • How to master link building

The course is taught in small groups (+/- 6 people), from 9:30 to approximately 13:00. The training is FULL of concrete examples and case studies.

Once we go offline, we’ll host it over a full day with an additional afternoon session from 14:00 to 16:30. The additional time will allow for a complimentary lunch, networking with other participants and practical exercises.



Online until further notice.

Once you register you will receive the meeting link.


How much?

350€ per person (VAT excl.)



13 July 2021

25 Nov 2021 – Hopefully offline!

07 Dec 2021 – Hopefully offline!


How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you would like to participate in, along with your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs. See you soon!

Enroll now!

Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

Bruxelles Environnement

Alexandre Massart

Alex has 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world. He will guide and help you better understand how digital advertising works.


13 July, 25 Nov & 7 Dec 2021

It is a 3 hour training.


350€ per person (VAT excl.)


Online until further notice.