Building a future proof SEO strategy in 2022 ― for digital marketers

Overview & best practices of Search Engine Optimization

About the training

Wondering why your website isn’t ranking well in the SERP? Are you sure your website’s content is SEO-friendly? Develop a solid approach for optimizing website content and a better search engine ranking.

Goals of this course:

In this training, we will help you avoid the most common mistakes in SEO, share best practices, and teach you how you can future proof your SEO strategy.

This training course is ideal for:

Marketing Specialists & team who have basic SEO knowledge, but need a refresh and update!

Prerequisite knowledge

A simple understanding of digital marketing principles is always handy 😉

Which topics will be treated?

  • SEO: how it has evolved and what it looks like in 2022
  • How to best do your keyword research to take search intent into account
  • How to do an SEO Audit of your website with the latest tools
  • SEO best practices in 2022
  • Technical SEO deep-dive & site structure
  • How to future proof  your content for SEO
  • SEO for website migrations: all you need to know to avoid an apocalypse
  • Linkbuilding:  what still works in 2022?
  • SEO Tools & SEO optimization worklows

The course is taught in small groups (+/- 6 people), from 9:30 to 12:30 and 13:30 to 16:00. Lunch is included. The training is FULL of concrete examples and case studies.


Trainings will be held at our offices close to Merode in Brussels.

How much?

350€ per person (VAT excl.)


25 October 2022

1 December 2022

How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you’d like to attend, your language preference for the training (EN or FR), as well as your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to mention it so we can discuss your needs. See you soon!

Enroll now!

Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

Bruxelles Environnement

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot!

Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world.

Want to meet Alex before enrolling? Just send a mail, we’ll set up a call.


25 October 2022

1 December 2022


350€ per person (VAT excl.)


Cours Saint-Michel 30a, 1040 Etterbeek