Social Ads 2022

A hands-on advanced training on Social advertising

About the training

Goals of this course:

Through this training you will discover the ins and outs of social media advertising. We will teach you how to best measure and track results, and the impact of ITP & iOS 14.5 on your campaigns. We will show you how to best integrate it to your marketing strategy with advanced tips and tricks that we’ve learned throughout 10 years of experience. We’ll also deepdive into a few platforms including Facebook, Linkedin, Twitter, Snapchat, TikTok.

This training course is ideal for:

Marketers and Channel Specialists who want to reach the next level of social media advertising.

Which topics will be treated?

• Why social media is still relevant in 2022
• Introduction to Facebook Business Manager
• Explanation of the Facebook Pixel
• How the Facebook Algorithm works
• Facebook ads and Ad Manager: interface, structure, ad formats & audiences
• How to setup a Facebook campaign strategy
• How to best optimize your campaigns
• The impact of iOS 14.5
• Overview Twitter, TikTok, Snapchat & Linkedin
• Hands-on Setup

The course is taught in small groups (+/- 6 people), from 9:30 to 13:00. The training is FULL of concrete examples and case studies.


Trainings will be held at our offices close to Merode in Brussels.

How much does it cost?

350€ per person (VAT excl.)

This price includes 2 hours of coaching after the training.

When are sessions planned?

8 December 2022

How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you’d like to attend, your language preference for the training (EN or FR), as well as your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to mention it so we can discuss your needs. See you soon!

Enroll now!

Thanks to Alexandre for this very concrete training on Google Ads. It allowed me to put into practice what I had learned the next day ! The theory was illustrated with lots of concrete examples, which facilitated my understanding and quick use of it. I also had the opportunity to put the theory into practice while being mentored and advised. Perfectly suited to my needs, this training allowed me to refresh myself technically, to discover the most relevant strategies for my business and to learn some useful tips & tricks for daily use. Validated and recommended!

Bayard Milan

Alexandre Massart

Alex has 10 years of experience in digital marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world. He will guide and help you better understand how digital advertising works.


8 December 2022

We also organize private trainings for groups upon request.


350€ per person (VAT excl.)


Cours Saint-Michel 30a, 1040 Etterbeek