Build a solid foundation of knowledge in digital media and walk out with confidence.
As more and more marketing and communication officers are dealing with lines of digital media in their media plans, the need to understand what is going on has never been greater. How does it all fit together? What KPIs should I look at? Is this a good plan?
Goals of this course:
After following this 2-day course, you will have a complete overview of digital media. You will use words like DSP and last click attribution as if you’ve been doing this all your life. You will attend your future meetings with confidence.
This training course is ideal for:
Digital media managers, communication officers, marketing managers.
Prerequisite knowledge
A basic knowledge of digital marketing is needed.
Session 1: Digital touchpoints across the customer journey & the digital media ecosystem
Session 2: Deepdive into the main digital channels: Search, Video, Social, Display & Native
Session 3: Data & tools
Session 4: Measuring results and setting the right KPIs
The course is taught in small groups, from 9:30 to approximately 16pm. Lunch is included.
Where?
Avenue Tervuren 36, Etterbeek, just next to Metro Merode with a direct line to central station.
How much?
1500 eur per person for the full two days.
When?
Currently, due to corona no dates are foreseen for 2020.
How do I register?
Please send an email to: academy@clicktrust.be or use the contact form below. We work in small groups, so we have trainings all the time. We also organize private trainings for groups upon request.
If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs.
See you soon!
We attended 3 Google courses organized by Clicktrust and every time, we acquired interesting insights for our future actions. We were able to combine theory with practice through different excercises, which allowed us to discover some very useful functionalities for our analyses. As the knowledge levels of the attendees were quite different, we enjoyed the flexibility of the training which allowed each of us to ask questions and to choose whether or not to go into detail for the different topics that were discussed.
Julie Van Camp – Digital Manager L’Oréal
Fabian has been working in digital media and digital analytics on a daily basis since 12 years. He has worked with both small companies and major brands that all wanted to use their data more intelligently. If he’s not managing CLICKTRUST, you’ll find him quietly digging in some obscure Analytics account while sipping on coffee.
Currently no dates foreseen for our Digital Media Training trainings.
We also organize private trainings for groups upon request.
Avenue Tervuren 36