Last month’s top news from our industry – April 2022


2 weeks ago
Lore Dessent
monthly pick  

 

So what’s new in the digital world in April? 

Google introduced multisearch, Performance Max campaigns gained new Customer Acquisition goals, Elon Musk took over Twitter, and much more!

Let’s get you up to speed.

 

CLICKTRUST Brainfood

 

A recap on Brighton SEO – April 2022

– Lore Dessent

Discover Lore’s key takeaways from Brighton SEO April 2022 and learn more about SEO Quality Assurance, Onsite Content, Site Performance, Creativity and Content Marketing.

 

A recap on Brighton SEO – April 2022 – Part 2

– Valentine Blondiau

Can’t get enough of SEO? Then you will also like Valentine’s Brighton SEO recap in which she discusses the latest insights on Google’s title rewrites, writing good SEO reports, and how to do an ASO audit.

 

Data & privacy

 

CNIL decides EU-US data transfer to Google Analytics illegal

– noyb.eu

“Only weeks after the groundbreaking decision by the Austrian Data Protection Authority that the continuous use of Google Analytics violates the GDPR, the French Data Protection Authority (CNIL) ordered three French websites to comply with the GDPR.”

 

7 Things You Need To Know About The Digital Services Act

– Search Engine Journal

“The Digital Services Act will impact every social network, search engine, and online marketplace that does business in the EU – here’s how.”

 

Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead

– Sparktoro

“Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modeling structure that approximates reality with relatively minor gaps. My counterpoint: don’t bother. Just trust your gut.”

 

Google-related updates

 

Go beyond the search box: Introducing multisearch

– Google Product Updates

“We’re introducing an entirely new way to search: using text and images at the same time. With multisearch in Lens, you can go beyond the search box and ask questions about what you see.”

 

How the Google Ads extensions upgrade may impact your accounts

– Search Engine Land

“If you haven’t seen in your accounts already, the new extensions have a handful of new benefits as well as some new ways you’ll need to find your data. According to Google this upgrade will “reduce the complexity of extension creation and management” along with adding additional features.”

 

Performance Max campaigns gain New Customer Acquisition goals

– Search Engine Land

“Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous customers.”

 

2022 Merchant Center product data specification update

– Google Merchant Center Help Center

“Every year, Google makes changes to the Merchant Center product data specification with the goal of creating a better experience for users who are searching for products online. Here is what is changing this year.”

 

YouTube Shorts Could Soon Benefit From Ads

– Digital Information World

“YouTube Shorts is on a roll as recent figures have shown that the app has reached a record 30 billion views on a daily basis. Therefore, it only makes sense why Google is busy looking at ideas through which it can benefit from the app’s expansion. Recently, the tech giant confirmed how it was testing ads for YouTube shorts after its earnings reports showed what a major role Shorts played in bagging some major profits.”

 

SEO

 

At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)

– Ahrefs

“Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. Another 1.55% have other issues that prevent the links from being counted for the purposes of ranking. That means a total of 74.5% of the links in our study are considered lost.”

 

How To Incorporate Machine Learning Into Your Internal Linking Audit

– Lazarina Stoy

“If the quality of the content on your website is here, context (or otherwise – links) become the vessel to bring it to life. And internal linking is a link strategy that is entirely in your control, making it one of the most talked-about strategies in 2022.” Lazarina shares how you can incorporate machine learning in your internal linking analysis.

 

Google MUM update: What can SEOs expect in the future?

– Search Engine Land

“Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.”

 

Google: Out Of Stock Products May Impact Search Visibility

– Search Engine Journal

“Google’s Search Advocate John Mueller stated that Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website.”

 

Google Discusses Value Of Non-Recommended Structured Data

– Search Engine Journal

“Google’s structured data recommendations only use a fraction of all the available structured data that is documented at Schema.org. However, Google might actually use structured data that goes beyond their recommendations.”

 

State of Search: Discover How the Web Changed in 2021

– SEMrush

“The State of Search 2022 analyzes some of the world’s leading markets and contains everything you need to plan your post-pandemic growth strategy.”

 

Social Media news

 

TikTok’s In-Feed Ads get more visual with Interactive Add-Ons

– Search Engine Land

“A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that will allow for more customized, engaging ads.”

 

Elon Musk Buys Twitter – So What Now?

– Social Media Today

“In a surprising turn of events, Elon Musk now looks set to become the sole proprietor of Twitter, after Twitter’s board met on the weekend to vote on accepting his $44b takeover offer.”

 

Tools

 

Google rolling out conversion migration tool for Google Analytics 4

– Search Engine Land

“Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section.”

 

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