Last month’s top news from our industry – November 2021


2 months ago
Lore Dessent
monthly pick  

 

So what’s new in the digital world in November? 

The roll-out of Performance Max campaigns to all advertisers, new ways for publishers to use first-party data, Facebook removing thousands of ad targeting categories … and much more!

Let’s get you up to speed.

 

CLICKTRUST Brainfood

 

Welcome to the hidden world of Search Partners Network

– William Tinant & Jochen Fostie

We analyzed the Search Partners placements for one of our clients and ended up with a list of hundreds of bad placements called “Parked domains”. Not only are these very ugly, but the performance of these websites is too good to be true, making us suspect that all the clicks and conversions are done by online bots.

 

Google-related news

 

Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization

– Search Engine Land

“Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level.”

 

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

– Search Engine Land

“After launching as a beta in October 2020, Google Ads has rolled out Performance Max campaigns to all advertisers. Google also announced that Smart Shopping and Local campaigns will be rolled into Performance Max sometime in 2022.”

 

Google launches new way for publishers to use first-party data to enhance targeted advertising

– Search Engine Land

Google said it is offering a new way for publishers to share Publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customize ads, targeting, and advertising experiences.”

 

Timeline for bringing page experience ranking to desktop

– Google Search Central Blog

“Google will begin using page experience as part of their desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year.”

 

Data seemingly proves googlebot crawling has slowed

– Search Engine Journal

“Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling”

 

Google Ads customer match available to more with new preview tool

– Search Engine Roundtable

Google announced that Customer Match is now “widely available”, together with a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to “all policy compliant advertisers” with more than $50,000 lifetime spend.”

 

Google Ads Insights Report gains Demand Forecasts, Consumer Interest, Audience Insights & more

– Search Engine Roundtable

“Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights.”

 

Social news

 

Facebook announces the removal of thousands of ad targeting categories relating to sensitive topics

– Social Media Today

“Facebook is taking more steps to align with evolving privacy regulations by removing a swathe of detailed ad targeting options that relate to potentially problematic issues and causes.”

 

TikTok “open for business” in Belgium

– De Tijd

“TikTok starts with TikTok for Business in Belgium, a platform that gives brands access to a series of advertising tools to launch themselves on the app, for amounts ‘from 1 to 30.000 euros'”

 

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