5 months ago
Lore Dessent
monthly pick
So what’s new in the digital world in November?
The roll-out of Performance Max campaigns to all advertisers, new ways for publishers to use first-party data, Facebook removing thousands of ad targeting categories … and much more!
Let’s get you up to speed.
– William Tinant & Jochen Fostie
We analyzed the Search Partners placements for one of our clients and ended up with a list of hundreds of bad placements called “Parked domains”. Not only are these very ugly, but the performance of these websites is too good to be true, making us suspect that all the clicks and conversions are done by online bots.
– Search Engine Land
“Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level.”
– Search Engine Land
“After launching as a beta in October 2020, Google Ads has rolled out Performance Max campaigns to all advertisers. Google also announced that Smart Shopping and Local campaigns will be rolled into Performance Max sometime in 2022.”
– Search Engine Land
“Google said it is offering a new way for publishers to share Publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customize ads, targeting, and advertising experiences.”
– Google Search Central Blog
“Google will begin using page experience as part of their desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year.”
– Search Engine Journal
“Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling”
– Search Engine Roundtable
“Google announced that Customer Match is now “widely available”, together with a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to “all policy compliant advertisers” with more than $50,000 lifetime spend.”
– Search Engine Roundtable
“Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights.”
– Social Media Today
“Facebook is taking more steps to align with evolving privacy regulations by removing a swathe of detailed ad targeting options that relate to potentially problematic issues and causes.”
– De Tijd
“TikTok starts with TikTok for Business in Belgium, a platform that gives brands access to a series of advertising tools to launch themselves on the app, for amounts ‘from 1 to 30.000 euros'”