2 months ago
Nathalie Azzi
monthly pick
So what’s new in the digital world in July? Discover our joint Think with Google case study on how we increased cross-channel sales for our client Twistiti, Google’s core update rolling out, Google serving ad traffic to fake news websites, Facebook’s cookies consent update, … and much more!
Let’s get you up to speed.
Case study
Twistiti case study
– Think with Google
“Measuring the unmeasurable: how one retailer put a price on awareness campaigns.”
CLICKTRUST Brainfood
The internalization of campaign management: where it goes wrong.
– Fabian Van De Wiele
“Internalizing media buying is often thought of as a first step in increasing digital maturity. However, most companies rapidly run into the same issues they faced when agencies were doing the media buying. Here’s where it goes wrong.”
Google-related news
Google July 2021 Core Update Begins Rolling Out
– Search Engine Journal
“Google released a broad core algorithm update on July 1, 2021. This update is a continuation of last month’s core update. Google says it intended to add more to the June core update but ran out of time.”
New research shows Google serves almost half of all ad traffic on fake news sites
– Search Engine Land
“New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.”
Google Cautions Against Using Too Many Internal Links
– Search Engine Journal
“Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. This topic is discussed during the Google Search Central SEO hangout recorded on July 2, 2021.”
Google on Using Multiple Types of Schema Markup on Same Page
– Search Engine Journal
“Google’s advice regarding using multiple types of schema structured data markup on the same page.”
Related video extensions now globally available
“Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.” More on related videos here.
Reminder: ending support for new broad match modifier keywords
“We announced in February that we’re simplifying match types by combining the control of phrase match with the expanded reach of broad match modifier. As part of this change, both phrase and BMM keywords have adopted this updated matching behavior and are now the same. This means that keywords using the +keyword and “keyword” notations are now identical in how they match.”
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
– Search Engine Land
“Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.”
Google Ads conversion tracking with server-side tagging in Google Tag Manager
– Simo Ahava
“Google Tag Manager has now released support for Conversion tracking using server-side tagging. The whole thing is quite … interesting, as it involves not just server-to-vendor calls, but also browser-to-server-to-browser-to-vendor requests. Why? Maybe you guessed it: third-party cookies.”
Google Ads optimized targeting gradually rolling out
– Search Engine Land
“This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.”
Other
Microsoft Advertising Announces July Product Releases & Updates
– Search Engine Journal
“Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!”
Facebook cookies consent update
“Starting on July 6, 2021, and rolling out gradually over the upcoming months, we’re updating our cookies consent prompt and introducing a new third-party data control for people in the European Region. These changes are part of Facebook’s ongoing efforts to align our products to evolving privacy rules in Europe, such as updated regulatory guidance on the ePrivacy Directive.”