SEO step by step

From content, to technical optimization to building links. We cover it all.

About the training

Google SEO has changed a lot in many ways since 5 years ago. Some things haven’t. But what should we focus on today? How is SEO evolving?

Goals of this course:

After following this course, you will have a very clear view on what you SEO strategy should be these coming years. You will be able to audit your website, assess your authority and understand exactly what the impact of links still is today.

This training course is ideal for:

Business managers, digital marketeers, communication & marketing officers, content marketeers

Prerequisite knowledge

A basic knowledge of digital marketing  & general marketing principles will be handy!

Which topics will be treated?

1. Introduction: history of SEO & where we are today
2. Using the right keywords for your goals.  Understand commercial intent.
3. Overview of all onsite SEO factors based on concrete examples
4. Tips for SEO copywriting
5. Link building campaigns: what works, what’s not allowed – how to do them
6. SEO for international/multilingual websites
7. Tools you can use for SEO
8. SEO project management & assessing results.

The course is taught in small groups of maximum 6 people, from 9:30 to approximately 16:00. Lunch is included.


Rue Abbé Cuypers 3, 1040 Etterbeek

How much does it cost?

350 eur per person (VAT excl.).

When is the training?

You can chose one of the following dates:





How do I register?

Please send an email to: or use the contact form below and simply mention the date on which you want to participate.

If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs.

See you soon!

Enroll now!

We attended 3 Google courses organized by Clicktrust and every time, we acquired interesting insights for our future actions.

We were able to combine theory with practice through different excercises, which allowed us to discover some very useful functionalities for our analyses.

As the knowledge levels of the attendees were quite different, we enjoyed the flexibility of the training which allowed each of us to ask questions and to choose whether or not to go into detail for the different topics that were discussed.

Julie Van Camp – Digital Manager L’Oréal

Fabian Van De Wiele

Fabian has been working wtih Google Analytics on a daily basis since 10 years.  He has worked with both small companies and major brands that each wanted to use their data more intelligently. If he’s not managing CLICKTRUST, you’ll find him quietely digging in some obscure Analytics account while sipping on coffee.


Our Google Analytics  – Finding what you need  trainings are scheduled on the following dates:








We also organize private trainings for groups upon request.


Rue Abbbé Cuypers 3