{"id":41760,"date":"2023-03-03T10:46:32","date_gmt":"2023-03-03T09:46:32","guid":{"rendered":"https:\/\/clicktrust.be\/events\/webinar-how-the-gdpr-changed-the-game-for-analytics-tools-in-europe\/"},"modified":"2024-02-16T10:18:34","modified_gmt":"2024-02-16T09:18:34","slug":"webinaire-how-the-gdpr-changed-the-game-for-analytics-tools-in-europe","status":"publish","type":"events","link":"https:\/\/clicktrust.be\/fr\/events-and-webinars\/webinaire-how-the-gdpr-changed-the-game-for-analytics-tools-in-europe\/","title":{"rendered":"Webinaire: How the GDPR changed the game for Analytics tools in Europe"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;39795&#8243; bg_position=&#8221;left center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;100&#8243; top_padding_phone=&#8221;60&#8243; bottom_padding_phone=&#8221;60&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#012858&#8243; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; 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column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#ffffff&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h1 class=\"m-b-md\" style=\"text-align: center;\">Webinaire: How the GDPR changed the game for Analytics tools in Europe<\/h1>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; 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row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#ec552f&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<img decoding=\"async\" class=\"alignleft wp-image-35363\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644034-0-output-onlinepngtool-e1672253669720.webp\" alt=\"\" width=\"30\" height=\"30\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644034-0-output-onlinepngtool-e1672253669720.webp 200w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644034-0-output-onlinepngtool-e1672253669720-150x150.webp 150w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644034-0-output-onlinepngtool-e1672253669720-100x100.webp 100w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644034-0-output-onlinepngtool-e1672253669720-140x140.webp 140w\" sizes=\"(max-width: 30px) 100vw, 30px\" \/><\/p>\n<p class=\"bigger\"><strong>Vendredi 31\/03<\/strong><\/p>\n[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#ec552f&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<img decoding=\"async\" class=\"wp-image-35384 alignleft\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool.webp\" alt=\"\" width=\"30\" height=\"30\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool.webp 512w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-300x300.webp 300w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-150x150.webp 150w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-100x100.webp 100w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-140x140.webp 140w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-500x512.webp 500w, https:\/\/clicktrust.be\/wp-content\/uploads\/2022\/12\/62644112-0-output-onlinepngtool-350x350.webp 350w\" sizes=\"(max-width: 30px) 100vw, 30px\" \/><\/p>\n<p class=\"bigger\"><strong>12:00 &#8211; 12:30 p.m.<\/strong><\/p>\n[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243; custom_height_phone=&#8221;20&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3 style=\"color: #ec502c;\">Ce que vous apprendrez<\/h3>\n[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243; custom_height_phone=&#8221;10&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]Le non-respect de la r\u00e9glementation GDPR pourrait co\u00fbter cher \u00e0 Google Analytics 4. Malgr\u00e9 l&#8217;ajout de nouvelles fonctionnalit\u00e9s ax\u00e9es sur la protection de la vie priv\u00e9e, GA4 est toujours dans le collimateur des r\u00e9gulateurs europ\u00e9ens. <strong>Qu&#8217;en est-il de Google Analytics et du GDPR ? Que faire \u00e0 l&#8217;avenir ?<\/strong> C&#8217;est exactement ce dont nous discuterons lors de ce webinaire :[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243; custom_height_phone=&#8221;10&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"20px\" data-alignment=\"left\"> \n<ul>\n<li>GDPR, outils d&#8217;analyse et collecte de donn\u00e9es. O\u00f9 en sommes-nous aujourd&#8217;hui ?<\/li>\n<li>Quel est le meilleur outil d&#8217;analyse pour mon organisation ?<\/li>\n<li>Qu&#8217;en est-il des autres outils de marketing de Google ?<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243; custom_height_phone=&#8221;20&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3 style=\"color: #ec502c;\">Orateur<\/h3>\n[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243; custom_height_phone=&#8221;10&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; 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