{"id":37064,"date":"2022-06-20T15:19:11","date_gmt":"2022-06-20T13:19:11","guid":{"rendered":"https:\/\/clicktrust.be\/about-us\/history\/"},"modified":"2023-04-12T11:54:16","modified_gmt":"2023-04-12T09:54:16","slug":"histoire","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/fr\/a-propos-de-nous\/histoire\/","title":{"rendered":"Histoire"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”32333″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ constrain_group_1=”yes” bottom_padding=”100″ top_padding_phone=”60″ bottom_padding_phone=”60″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#012858″ advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-2-percent” column_padding_phone=”no-extra-padding” column_padding_position=”all” top_margin_tablet=”5vh” top_margin_phone=”2vh” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ffffff” style=”full_text” highlight_expansion=”default”]\n

Histoire<\/h1>\n[\/nectar_highlighted_text][vc_column_text el_class=”h1-sub-white”]Quelques \u00e9tapes de notre parcours<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”60″ custom_height_phone=”40″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_1=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

En 2014…<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

“Un projet de freelance tellement ambitieux”.<\/strong> Jusqu\u2019en 2014, CLICKTRUST \u00e9tait une affaire individuelle o\u00f9 l\u2019actuel Directeur g\u00e9n\u00e9ral Fabian Van De Wiele travaillait en tant que freelancer avec un autre ami. Ils \u00e9taient sp\u00e9cialis\u00e9s dans les domaines du SEA, du SEO et de l\u2019analytique et travaillaient principalement avec des PME et des agences. En octobre 2014, un tout premier employ\u00e9 a \u00e9t\u00e9 embauch\u00e9 (qui refuse toujours de partir). Nous travaillions pour des clients PME et pour des agences m\u00e9dias en leur apportant nos services sp\u00e9cialis\u00e9s en r\u00e9f\u00e9rencement payant (SEA), et nous organisions des formations pour les entreprises de toutes tailles.<\/p>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” 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De 2016 \u00e0 2017<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Construisons une agence”.<\/strong> Peu de temps apr\u00e8s, des entreprises de plus en plus connues commen\u00e7aient \u00e0 solliciter nos services, mais nous continuions n\u00e9anmoins \u00e0 travailler principalement pour des clients PME. En 2016, notre petite \u00e9quipe se voit renforc\u00e9e par deux nouveaux membres et une nouvelle grande entreprise \u00ab DKV \u00bb s\u2019ajoute \u00e0 la liste de nos clients. Les traits d\u2019une agence commen\u00e7aient, peu \u00e0 peu et malgr\u00e9 nous, \u00e0 se dessiner sur CLICKTRUST. En 2017, les choses commen\u00e7aient \u00e0 bouger rapidement. Nous avons \u00e9largi notre base de connaissances et avons commenc\u00e9 \u00e0 proposer toute une gamme de services, notamment le r\u00e9f\u00e9rencement payant sur les m\u00e9dias sociaux et la programmatique<\/strong>. Notre \u00e9quipe se verra doter de plus en plus de membres talentueux. Le poste de directeur des op\u00e9rations s\u2019imposa alors et eut lieu. CLICKTRUST est s\u00e9lectionn\u00e9e par un programme d\u2019incubation de Google<\/strong> et c\u2019est alors que nous avons d\u00e9cid\u00e9 de lib\u00e9rer toute la force de notre projet de freelance et d\u2019en faire une v\u00e9ritable entreprise. Nous avons mis en place une feuille de route sur trois ans et avons entam\u00e9 sa mise en \u0153uvre[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”60″ bottom_padding_phone=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

2018 – 2019<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“On <\/strong>devient<\/strong> amis avec Mountainview”.<\/strong> En 2018, nous faisons \u00e9quipe avec Cedric Cauderlier & Sebastien Vanwelde, fondateurs de Mountainview. Aujourd\u2019hui, Mountainview & CLICKTRUST travaillent ensemble pour beaucoup de clients. Nous partageons les m\u00eames perspectives en termes de prestations, de transparence et des enjeux li\u00e9s \u00e0 notre m\u00e9tier dans cet \u00e9cosyst\u00e8me num\u00e9rique toujours plus sophistiqu\u00e9.<\/strong> Vers la fin de l\u2019ann\u00e9e 2018, Mountainview prend une participation de 20 % dans CLICKTRUST. Nous verrons \u00e9galement de grands noms comme D\u2019Ieteren et Unicef s\u2019ajouter \u00e0 notre liste de clients. Nous ne sommes plus un projet freelance, mais une entreprise \u00e0 part enti\u00e8re<\/strong>. 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2020<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Nous sommes fid\u00e8les \u00e0 nos promesses – tant envers nos clients qu\u2019envers nos employ\u00e9s”.<\/strong> CLICKTRUST fonctionne en transparence totale<\/strong>, en tant que projet commun, et est anim\u00e9e par trois objectifs : productivit\u00e9, revenus d\u00e9cents et devoir de solidarit\u00e9 envers la soci\u00e9t\u00e9. Petit \u00e0 petit, nous avons r\u00e9ussi \u00e0 nous faire une place dans le domaine du marketing digital, que nous comptons garder, d\u00e9velopper et renforcer davantage dans les ann\u00e9es \u00e0 venir, m\u00eame si cela n\u2019est pas un objectif en soi. L\u2019ann\u00e9e 2020 \u00e9tait celle de la concr\u00e9tisation de notre promesse fondamentale, \u00e0 savoir : un retour sur investissement plus important<\/strong>, tout en assurant une progression soutenue et sans pour autant laisser tomber qui que ce soit de notre personnel en cours de route.<\/p>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”60″ bottom_padding_phone=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

2021<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

“La mise en place d\u2019un \u00e9cosyst\u00e8me digital \u00e0 forte dynamique”.<\/strong>\u00a0Ensemble avec Mountainview, MVstudio, Stereo et notre agence secondaire Izoard, nous avons commenc\u00e9 \u00e0 travailler sur la cr\u00e9ation d\u2019une soci\u00e9t\u00e9 holding (MTV Networks) dans laquelle chacune des agences est partenaire potentiel en fonction du stade de maturit\u00e9 num\u00e9rique du client. Notre but ultime \u00e9tait de devenir investisseurs dans les activit\u00e9s des clients, ce que nous avons d\u00e9j\u00e0 r\u00e9ussi \u00e0 faire avec la marque de montres pour enfants Twistiti et la soci\u00e9t\u00e9 Treedy\u2019s, sp\u00e9cialis\u00e9e dans la technologie de num\u00e9risation 3D. 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2022<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Restructurer l’\u00e9quipe”.<\/strong> En 2022, nous avons r\u00e9duit le nombre d’\u00e9quipes et nomm\u00e9 un responsable des ressources humaines, un responsable marketing et un directeur financier. Apr\u00e8s avoir \u00e9t\u00e9 en d\u00e9veloppement pendant pr\u00e8s de 2 ans, nous avons officiellement lanc\u00e9 LYKTA, notre soci\u00e9t\u00e9 s\u0153ur offrant des solutions de mesure de la performance des m\u00e9dias telles que la mod\u00e9lisation du mix marketing, la performance TV et le Drive to web et les tests Geo AB. Tout au long de cette p\u00e9riode, nous nous sommes \u00e9galement concentr\u00e9s sur le renforcement de nos relations avec nos coll\u00e8gues du groupe MTV Networks, gr\u00e2ce \u00e0 deux \u00e9v\u00e9nements de team building.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”37327″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”37529″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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