{"id":37096,"date":"2022-08-18T15:42:33","date_gmt":"2022-08-18T13:42:33","guid":{"rendered":"https:\/\/clicktrust.be\/google-analytics-4-resources\/"},"modified":"2023-03-02T10:32:14","modified_gmt":"2023-03-02T09:32:14","slug":"google-analytics-4-ressources","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/fr\/google-analytics-4-ressources\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”29661″ bg_image_phone=”29668″ bg_position=”right bottom” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default” custom_font_size=”48px”]\n

Utilisez-vous d\u00e9j\u00e0 Google Analytics 4 ?<\/h1>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default”]\n

Bient\u00f4t, Universal Analytics s’\u00e9teindra et \u00e0 partir du 1er juillet 2023, et cessera de traiter les donn\u00e9es de votre site. \u00c0 seulement 4 mois de l’\u00e9ch\u00e9ance, c’est le moment de faire la transition. Notre \u00e9quipe d’analystes exp\u00e9riment\u00e9s en performance digitale est pr\u00eate \u00e0 vous y aider.<\/p>\n

Vous pr\u00e9f\u00e9rez prendre les choses en main ? Pas de probl\u00e8me, nous avons une collection d’articles de blog et une formation Google Analytics 4, enseign\u00e9e par un vrai sp\u00e9cialiste, pour vous aider \u00e0 d\u00e9marrer.<\/p>\n[\/nectar_highlighted_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-3″ icon_family=”none” el_class=”btn-white” text=”D\u00e9couvrez notre formation” margin_right=”20″ url=”#looking-for-a-google-analytics-4-training”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”btn-white” text=”Contactez-nous” url=”#google-analytics-4-ready-to-switch-gears”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”creative-services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Nos articles de blog sur Google Analytics 4<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1677749360740{padding-right: 10% !important;}”]Nous avons exp\u00e9riment\u00e9 GA4 pendant un certain temps maintenant et nous avons rassembl\u00e9 nos connaissances et nos id\u00e9es dans ces articles.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/” css=”.vc_custom_1672221036250{margin-top: 50px !important;margin-bottom: 25px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

GA4 vs. Universal Analytics: 12 fundamental questions anwered<\/strong><\/p>\n

Google Analytics4 is the future of web analytics. We took 12 real questions we received from clients & colleagues about the new GA4 and answered it with actionable insights.[\/fancy_box][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/google-analytics-4-one-year-later\/” css=”.vc_custom_1672221147741{margin-top: 25px !important;margin-bottom: 2em !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

Google Analytics 4: One year later<\/strong><\/p>\n

Given that Universal Analytics is doomed to become obsolete, it is high time to get familiar with Google Analytics 4. What has changed since its release?[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/upgrading-to-google-analytics-4\/” css=”.vc_custom_1672221129855{margin-top: 50px !important;margin-bottom: 25px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

All you need to know for a successful migration to Google Analytics 4<\/strong><\/p>\n

In this article, we discuss the most important things you need to know before upgrading to Google Analytics 4, as well as how to upgrade to GA4 and how to get the most out of it.[\/fancy_box][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/tutorial-linking-google-analytics-4-to-google-bigquery\/” css=”.vc_custom_1672221166691{margin-top: 25px !important;margin-bottom: 2em !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

Linking GA4 with BigQuery and connecting with R.<\/strong><\/p>\n

In this post, we explain how you can create your very first BigQuery project with Google Analytics 4 data.[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f4f7″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”looking-for-a-google-analytics-4-training” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

CLICKTRUST ACADEMY<\/h6>\n

Looking for a Google Analytics 4 training?<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”30″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]CLICKTRUST Academy propose diff\u00e9rentes formations Google Analytics 4, qui ont lieu pr\u00e8s de nos bureaux \u00e0 Bruxelles. Sur demande, nous organisons \u00e9galement des formations priv\u00e9es pour des groupes.[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]Au cours de cette formation, notre instructeur Alex Massart vous en apprendra davantage sur les possibilit\u00e9s de GA4, d’une meilleure attribution \u00e0 la pouss\u00e9e des audiences non bas\u00e9es sur les cookies vers Google Ads. Ensemble, vous configurerez \u00e9galement votre premi\u00e8re propri\u00e9t\u00e9 Google Analytics 4.[\/nectar_highlighted_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-white” text=”D\u00e9couvrez notre formation Google Analytics” url=”https:\/\/clicktrust.be\/fr\/clicktrust-academy-digital-marketing-training-brussels\/formation-google-analytics-bruxelles\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”google-analytics-4-ready-to-switch-gears” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31737″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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