{"id":37104,"date":"2022-08-29T20:41:28","date_gmt":"2022-08-29T18:41:28","guid":{"rendered":"https:\/\/clicktrust.be\/performance-marketing-expertise\/business-intelligence\/"},"modified":"2023-10-26T14:46:56","modified_gmt":"2023-10-26T12:46:56","slug":"business-intelligence","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/fr\/performance-marketing-expertise\/business-intelligence\/","title":{"rendered":"Business intelligence"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”31382″ bg_position=”left center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”150″ bottom_padding=”150″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#012858″ advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-2-percent” column_padding_phone=”no-extra-padding” column_padding_position=”all” top_margin_tablet=”5vh” top_margin_phone=”2vh” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ffffff” style=”full_text” highlight_expansion=”default”]\n

Business intelligence<\/h1>\n[\/nectar_highlighted_text][vc_column_text el_class=”h1-sub-white”]\n

Nous vous aiderons \u00e0 obtenir des informations exploitables \u00e0 partir de vos donn\u00e9es.<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”-30″ translate_x_phone=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][image_with_animation image_url=”42942″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ec552f” style=”full_text” highlight_expansion=”default”]\n

Collecte de donn\u00e9es<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Presque tout est mesurable de nos jours, ce qui signifie que de nombreuses entreprises ne voient plus l’arbre pour le bois. C’est pourquoi un plan de marquage et de mesure clair<\/strong><\/a>, bas\u00e9 sur les besoins de votre entreprise, constitue toujours la base de tout ce que nous mesurons chez CLICKTRUST. Sur la base de ce plan, nous mettons en place les tags, les triggers et les variables n\u00e9cessaires dans Google Tag Manager ou le syst\u00e8me de gestion des balises de votre choix. Nous pouvons vous donner toutes les exigences en mati\u00e8re de la couche de donn\u00e9es et assurer le suivi avec vos d\u00e9veloppeurs.<\/p>\n

En outre, nous sommes heureux de vous aider \u00e0 mettre en place ou \u00e0 auditer vos analyses num\u00e9riques<\/strong>, que ce soit via Google Analytics 4, Adobe Analytics ou une autre plateforme. Nous disposons \u00e9galement de l’expertise n\u00e9cessaire en interne pour mettre en place le Facebook Pixel, le LinkedIn Insight Tag, le suivi des conversions Google Ads, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bg_color=”#f2f4f7″ scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”80″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”80px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ec552f” style=”full_text” highlight_expansion=”default”]\n

Harmonisation, transformation & enrichissement des donn\u00e9es<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Comme de nombreuses entreprises, votre organisation collecte probablement des donn\u00e9es provenant de nombreuses sources diff\u00e9rentes : Google Analytics, Google Ads, Google Display & Video 360, Facebook, LinkedIn etc… Vous avez probablement d\u00e9j\u00e0 remarqu\u00e9 que la comparaison ou la combinaison de ces sources de donn\u00e9es n’est pas toujours facile.<\/p>\n

La premi\u00e8re \u00e9tape cruciale pour relier les donn\u00e9es est d’assurer l’harmonisation des donn\u00e9es<\/strong> : veiller \u00e0 ce que les m\u00eames conventions de d\u00e9nomination soient utilis\u00e9es dans tous les syst\u00e8mes.<\/p>\n

Dans de nombreux cas, cependant, cela ne suffit pas et une transformation des donn\u00e9es<\/strong> est \u00e9galement n\u00e9cessaire. Avec l’aide d’outils comme Funnel, nous pouvons faire en sorte que les donn\u00e9es provenant de diff\u00e9rentes ressources puissent \u00eatre facilement combin\u00e9es. Vous souhaitez \u00e9galement avoir un aper\u00e7u des performances par pays, langue, marque, magasin, … ? Nous pouvons \u00e9galement nous en charger facilement gr\u00e2ce aux “custom dimensions”. Et il existe encore une infinit\u00e9 d’autres possibilit\u00e9s.<\/p>\n

Mais les v\u00e9ritables informations proviennent de l’enrichissement des donn\u00e9es<\/strong>, qui consiste \u00e0 fusionner des donn\u00e9es de premi\u00e8re partie, comme les donn\u00e9es CRM, avec des donn\u00e9es de tierce partie, comme les donn\u00e9es de Google Analytics. Pour l’un de nos clients, par exemple, nous avons utilis\u00e9 la r\u00e9f\u00e9rence de transaction de GA pour la combiner avec les donn\u00e9es du syst\u00e8me CRM. De cette fa\u00e7on, nous avons pu d\u00e9couvrir la source du trafic pour chaque transaction. Nous avons ainsi d\u00e9couvert que de nombreux clients revenaient par le biais de la recherche payante et qu’il y avait tr\u00e8s peu de nouvelles acquisitions par le biais de campagnes payantes.vos donn\u00e9es[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” translate_x_phone=”-10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” 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Media mix modeling & analyse statistique<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Votre entreprise d\u00e9pense-t-elle des dizaines, voire des centaines de milliers d’euros par an en m\u00e9dias num\u00e9riques sans savoir si l’investissement m\u00e9dia global a un impact sur votre volume de ventes global ?<\/p>\n

Nous vous aidons \u00e0 y voir plus clair en utilisant la Media Mix Modeling (MMM) et l’analyse statistique<\/strong>. Contrairement \u00e0 l’attribution num\u00e9rique qui d\u00e9pend des cookies et se limite aux m\u00e9dias en ligne, le MMM nous permet de d\u00e9terminer l’impact des campagnes en ligne et hors ligne upper-funnel. Avec l’attribution traditionnelle, cela est beaucoup plus difficile en raison de la courte dur\u00e9e de vie des cookies.<\/p>\n

En fin de compte, MMM nous aide \u00e0 d\u00e9cider de la meilleure allocation budg\u00e9taire sur l’ensemble de l’entonnoir. Nos mod\u00e8les statistiques tiennent compte de l’investissement m\u00e9dia, du prix, des promotions, de la concurrence, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bg_color=”#f2f4f7″ scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”80″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”80px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ec552f” style=”full_text” highlight_expansion=”default”]\n

Visualisation, mesure et activation des donn\u00e9es<\/h3>\n[\/nectar_highlighted_text][vc_column_text]La visualisation de vos donn\u00e9es est l’un des moyens les plus efficaces de communiquer des donn\u00e9es complexes. Chez CLICKTRUST, nous ne croyons pas aux horribles vomissements de donn\u00e9es. Au lieu de cela, nous vous aidons \u00e0 identifier les indicateurs cl\u00e9s de performance (KPI) qui sont n\u00e9cessaires pour \u00e9valuer le succ\u00e8s.<\/p>\n

Sur la base de ces informations, nous cr\u00e9ons des tableaux de bord conviviaux qui aident r\u00e9ellement votre \u00e9quipe et les parties prenantes \u00e0 tirer des enseignements utiles. Ainsi, ils peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es pour les campagnes et l’am\u00e9lioration du site Web.<\/p>\n

En fonction des pr\u00e9f\u00e9rences de votre entreprise, nous pouvons cr\u00e9er des tableaux de bord dans Google Looker Studio, Tableau ou Microsoft Power BI.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” translate_x_phone=”-10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” 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Formations<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Nous offrons une vari\u00e9t\u00e9 de formations en analyse web<\/a> pour ceux qui veulent acqu\u00e9rir une compr\u00e9hension plus profonde des plateformes d’analyse comme Google Analytics<\/a>, Matomo<\/a>, Piwik Pro<\/a> et\/ou Adobe Analytics<\/a>.<\/p>\n

En plus des outils d’analyse web, nous proposons \u00e9galement des formations sur Google Tag Manager<\/a> et Google Looker Studio<\/a>. Ces formations vous aident \u00e0 faire passer vos analyses web au niveau sup\u00e9rieur, en vous permettant de cr\u00e9er des balises personnalis\u00e9es, de suivre des \u00e9v\u00e9nements sp\u00e9cifiques et de construire des visualisations et des tableaux de bord puissants.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f4f7″ scene_position=”center” top_padding=”60px” bottom_padding=”60px” top_margin=”0px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-5-percent” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ec552f” style=”full_text” highlight_expansion=”default”]\n

D\u00e9couvrez nos cas clients<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″]\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Cas Jeune Premier : L’expansion internationale d’une entreprise familiale<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Cas Zuny : Lancement d’une nouvelle marque sur un march\u00e9 satur\u00e9<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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