<\/p>\r\n
So what’s new in the digital world in August?<\/p>\r\n
Google introduced the new Google Tag, new features are coming to Discovery ads, digital out-of-home ads are now available in Google Display & Video 360, Facebook is adding new B2B targeting options,\u00a0 and much more.<\/p>\r\n
Let’s get you up to speed.<\/p>\r\n\r\n
<\/p>\r\n\r\n
– Christie Janvier “The Cohort report is one of the most overlooked features in Google Analytics, yet, it\u2019s one of the most powerful.<\/p>\r\n Have you ever wondered how many times a user comes back to your website? How many visits did it take a user to convert? What the Lifetime revenue of a user is? Cohort reports can help you with these questions.”<\/p>\r\n <\/p>\r\n – Simo Ahava<\/span><\/p>\r\n “Google has taken a step deeper into the consolidation process by introducing yet another overarching technology: the Google Tag. In this article, Simo Ahava takes a look at what the Google Tag is and what the underlying model looks like.”<\/p>\r\n – TechRepublic<\/span><\/p>\r\n “Google is pushing back its plan to get rid of third-party cookies in Chrome to the latter half of 2024. “More time is needed for testing to improve people\u2019s privacy, while giving businesses the tools they need to succeed online, which \u201cis vital to the future of the open web.””<\/p>\r\n <\/p>\r\n – Google Marketing Platform<\/span><\/p>\r\n “Google is making digital out-of-home ads available to all Display & Video 360 users so that they can reach people out in their real-world journey with the efficiency of programmatic technology.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: better ad experiences, improved creative support, new insights and enhanced campaign management”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It\u2019s designed so that it can\u2019t be used by third parties to track user browsing behavior across websites. Google started testing the API on AdSense accounts on August 28.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention.”<\/p>\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n – Google Search Central blog<\/span><\/p>\r\n “Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results. You can tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google has updated the dynamic rendering help documentation to now say Google no longer recommends using dynamic rendering, that this is a workaround and not a long-term solution to your Google Search crawling and indexing problems with JavaScript.”<\/p>\r\n – Google Search Central Blog<\/span><\/p>\r\n “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the \u201chelpful content update\u201d that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”<\/p>\r\n – Lily Ray<\/span><\/p>\r\n “On August 18, 2022, Google announced a significant update to its algorithms, named the \u201chelpful content update.\u201d This update will allow Google to distinguish content primarily written for search engines from content that is actually helpful and authentic for users.”<\/p>\r\n – Marie Haynes<\/span><\/p>\r\n “As of August 25, 2022 the update is live! So far, as of Aug 31, 2022 there is no evidence of much SERP movement and no obvious chatter surrounding sites being affected. It will take up to two weeks to roll out.”<\/p>\r\n <\/p>\r\n – Meta Announcements<\/span><\/p>\r\n “Now when creating a campaign, you can access the following targeting options to help drive meaningful outcomes: IT decision-makers, business decision-maker titles and interests, business decision-makers, and new active business.”<\/p>\r\n – Pinterest<\/span><\/p>\r\n “Say hello to hosted checkout. This new shopping experience removes multiple steps from the checkout process, making it simpler than ever for people to shop on Pinterest\u2014and for merchants to sell. “<\/p>\r\n – MarTech<\/span><\/p>\r\n “Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales. It’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”<\/p>\r\n <\/p>\r\n
<\/span><\/p>\r\nData, analytics & privacy<\/h2>\r\n
One tag to rule them all: introducing the new Google tag<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google delays removal of third-party cookies in Chrome through 2024<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google-related updates<\/h2>\r\n
Digital out-of-home ads now in Display & Video 360<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google announces 4 new features for Discovery ad users<\/strong><\/span><\/a><\/h3>\r\n
Google begins testing FLEDGE API on AdSense<\/strong><\/span><\/a><\/h3>\r\n
Google Ads Launches Tool For Upgrading To Performance Max<\/strong><\/span><\/a><\/h3>\r\n
Google Display & Video 360 Launches New Custom Bidding Options<\/strong><\/span><\/a><\/h3>\r\n
SEO<\/h2>\r\n
New in structured data: Pros and cons<\/strong><\/span><\/a><\/h3>\r\n
Google no longer recommends using dynamic rendering for Google Search<\/a><\/h3>\r\n
What creators should know about Google’s helpful content update<\/a><\/strong><\/h3>\r\n
Google\u2019s \u2018Helpful Content Update\u2019 to Devalue \u2018Search-Engine First\u2019 Content and Elevate Authentic, Expert Voices in SearchWhat creators should know about Google’s helpful content update<\/span><\/a><\/strong><\/h3>\r\n
Google\u2019s helpful content update \u2013 what you need to know<\/span><\/a><\/strong><\/h3>\r\n
Social Media news<\/h2>\r\n
Facebook is connecting businesses with new B2B targeting<\/a><\/strong><\/h3>\r\n
Pinterest launches in-app purchase process for Shopify merchants<\/strong><\/span><\/a><\/h3>\r\n
TikTok is launching Shopping Ads<\/strong><\/a><\/span><\/h3>\r\n
Other news<\/h2>\r\n
DOJ Is Preparing to Sue Google Over Ad Market as Soon as September<\/span><\/span><\/a><\/strong><\/h3>\r\n