{"id":38809,"date":"2021-05-18T09:19:13","date_gmt":"2021-05-18T07:19:13","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/non-classifiee\/last-months-top-news-from-our-industry-may-2021\/"},"modified":"2023-02-26T14:30:33","modified_gmt":"2023-02-26T13:30:33","slug":"last-months-top-news-from-our-industry-may-2021","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/","title":{"rendered":"The CLICKTRUST monthly pick \u2013 May 2021"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Lots of news in the digital world in May: Google Ads updates, gclid “disappearing”, new boost option and event promotion on Linkedin, new schema.org validator tool, how to deal with cookieless data,… and more!<\/p>\r\n

Let’s get you up to speed.<\/p>\r\n

 <\/p>\r\n

CLICKTRUST Brainfood:<\/h2>\r\n

10 tips to separate acquisition from retention in your digital campaigns<\/a><\/span><\/strong><\/span><\/h3>\r\n

– Bert Onckelinx<\/span><\/p>\r\n

“Are repeat purchases a thing in your business? If so, you\u2019re leaving growth on the table if you haven\u2019t split your paid marketing campaigns between acquisition and retention. Paid media managers usually think that their campaigns are mostly bringing in new customers. But, we see that it\u2019s often the other way around. “<\/p>\r\n

 <\/p>\r\n\r\n

 <\/p>\r\n\r\n

Google-related news<\/h2>\r\n

<\/span><\/p>\r\n\r\n

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Martech<\/span><\/p>\r\n

“These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.”<\/p>\r\n

<\/span><\/p>\r\n\r\n

Google Ads: The Quality Score formula revealed!<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Search Engine Land<\/span><\/p>\r\n

“As Peter Drucker famously said: \u201cIf you can\u2019t measure it, you can\u2019t improve it.\u201d These are words every digital marketer lives by. But this is only half true. You need to understand what is measured and how it is calculated to be able to take action.”<\/p>\r\n

Responsive Search Ads Are the New Default in Google Ads: What You Need to Know<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Wordstream<\/span><\/p>\r\n

“If there\u2019s one constant that we can always trust, it\u2019s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you\u2019re looking to create ads for a Search campaign.”<\/p>\r\n

About changes to phrase match and broad match modifier<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Google<\/span><\/p>\r\n

“In February 2021, Google Ads began to incorporate behaviors of broad match modifier (BMM) into phrase match. In July 2021, both phrase and broad match modifier keywords will have the same updated phrase matching behavior for all languages, and will show ads on searches that include the meaning of your keyword.”<\/p>\r\n

GCLIDS, GBRAIDS WBRAIDS – WHAT IS GOING ON?<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Wicked Reports<\/span><\/p>\r\n

“Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding campaigns when they are captured and uploaded back to Google. However, GCLIDs have recently started \u201cdisappearing\u201d in some cases, and\/or being replaced by GBRAIDs and WBRAIDs in certain instances. Why is this happening?”<\/p>\r\n

Highlights from Google Marketing Livestream 2021 in under 3 minutes
<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Google Ads Youtube channel<\/span><\/p>\r\n

Recap of the global keynote from Google Marketing Livestream 2021.<\/p>\r\n

 <\/p>\r\n\r\n

 <\/p>\r\n\r\n

 <\/p>\r\n\r\n

Social<\/h2>\r\n\r\n

 <\/p>\r\n\r\n

5 Ways To Lower Your Facebook Ads CPC<\/span><\/a><\/span><\/strong><\/h3>\r\n

– PPC Hero<\/span><\/p>\r\n

“Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads.”<\/p>\r\n

LinkedIn Adds New ‘Boost’ Option for Organic Posts, New Event Promotion and Management Tools<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Social Media Today<\/span><\/p>\r\n

“LinkedIn is looking to make it easier for brands to maximize the reach of their posts, with a new, Facebook-like ‘Boost’ option. The feature seeks to turn organic Page updates into paid ads, while also adding new tools to help maximize virtual events, and track their performance in the app.”<\/p>\r\n

 <\/p>\r\n\r\n

 <\/p>\r\n\r\n

Other<\/h2>\r\n

Schema.org launches its schema markup validator tool\u00a0<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Search Engine Land<\/span><\/p>\r\n

“Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.”<\/p>\r\n\r\n

 <\/p>\r\n\r\n

Cookieless data isn\u2019t the only concern in search marketing<\/span><\/a><\/span><\/strong><\/h3>\r\n

– Search Engine Land<\/span><\/p>\r\n

“With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies \u2014 especially personalization. But where do you start?”<\/p>\r\n\r\n

 <\/p>\r\n\r\n

 <\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31229″][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all”…<\/p>\n","protected":false},"author":11,"featured_media":42312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[183],"tags":[],"level":[],"class_list":{"0":"post-38809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monthly-sector-news"},"acf":[],"yoast_head":"\nThe CLICKTRUST monthly pick - May 2021<\/title>\n<meta name=\"description\" content=\"Stay up to date! New articles & insights into the digital marketing industry from May 2021. From Google's latest updates to our tips on how to separate acquisition from retention in your campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The CLICKTRUST monthly pick - May 2021\" \/>\n<meta property=\"og:description\" content=\"Stay up to date! New articles & insights into the digital marketing industry from May 2021. From Google's latest updates to our tips on how to separate acquisition from retention in your campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Clicktrust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clicktrustbrussels\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T07:19:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-26T13:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2023\/08\/220428-Clicktrust-BenjaminBrolet-0405-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie Azzi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie Azzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The CLICKTRUST monthly pick - May 2021","description":"Stay up to date! New articles & insights into the digital marketing industry from May 2021. From Google's latest updates to our tips on how to separate acquisition from retention in your campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/","og_locale":"fr_FR","og_type":"article","og_title":"The CLICKTRUST monthly pick - May 2021","og_description":"Stay up to date! New articles & insights into the digital marketing industry from May 2021. From Google's latest updates to our tips on how to separate acquisition from retention in your campaigns.","og_url":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/","og_site_name":"Clicktrust","article_publisher":"https:\/\/www.facebook.com\/clicktrustbrussels\/","article_published_time":"2021-05-18T07:19:13+00:00","article_modified_time":"2023-02-26T13:30:33+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/clicktrust.be\/wp-content\/uploads\/2023\/08\/220428-Clicktrust-BenjaminBrolet-0405-1.jpg","type":"image\/jpeg"}],"author":"Nathalie Azzi","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie Azzi","Dur\u00e9e de lecture est.":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/#article","isPartOf":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/"},"author":{"name":"Nathalie Azzi","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/a35173429a1f78c346ac86f30b4875b5"},"headline":"The CLICKTRUST monthly pick \u2013 May 2021","datePublished":"2021-05-18T07:19:13+00:00","dateModified":"2023-02-26T13:30:33+00:00","mainEntityOfPage":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/"},"wordCount":982,"publisher":{"@id":"https:\/\/clicktrust.be\/fr\/#organization"},"articleSection":["Monthly sector news"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/","url":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/","name":"The CLICKTRUST monthly pick - May 2021","isPartOf":{"@id":"https:\/\/clicktrust.be\/fr\/#website"},"datePublished":"2021-05-18T07:19:13+00:00","dateModified":"2023-02-26T13:30:33+00:00","description":"Stay up to date! New articles & insights into the digital marketing industry from May 2021. From Google's latest updates to our tips on how to separate acquisition from retention in your campaigns.","breadcrumb":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-may-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clicktrust.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Brainfood","item":"https:\/\/clicktrust.be\/nl\/blog\/"},{"@type":"ListItem","position":3,"name":"Monthly sector news","item":"https:\/\/clicktrust.be\/fr\/category\/monthly-sector-news\/"},{"@type":"ListItem","position":4,"name":"The CLICKTRUST monthly pick \u2013 May 2021"}]},{"@type":"WebSite","@id":"https:\/\/clicktrust.be\/fr\/#website","url":"https:\/\/clicktrust.be\/fr\/","name":"Clicktrust","description":"We are CLICKTRUST. Full transparency","publisher":{"@id":"https:\/\/clicktrust.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clicktrust.be\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/clicktrust.be\/fr\/#organization","name":"Clicktrust","url":"https:\/\/clicktrust.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Clicktrust"},"image":{"@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clicktrustbrussels\/","https:\/\/www.youtube.com\/channel\/UCKKPuTA6ssQo_w1Kzs9Ldwg","https:\/\/www.linkedin.com\/company\/clicktrust-marketing\/","https:\/\/instagram.com\/clicktrust?igshid=YmMyMTA2M2Y"]},{"@type":"Person","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/a35173429a1f78c346ac86f30b4875b5","name":"Nathalie Azzi","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ebfc6256c64bf907298a325399cfe51fd4ee26bc1d9ebde56ede18a4d84dab0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ebfc6256c64bf907298a325399cfe51fd4ee26bc1d9ebde56ede18a4d84dab0?s=96&d=mm&r=g","caption":"Nathalie Azzi"},"url":"https:\/\/clicktrust.be\/fr\/author\/nathalie-azzi\/"}]}},"_links":{"self":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts\/38809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/comments?post=38809"}],"version-history":[{"count":0,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts\/38809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/media\/42312"}],"wp:attachment":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/media?parent=38809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/categories?post=38809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/tags?post=38809"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/level?post=38809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}