News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game.<\/p>\r\n
You might want to read them too!<\/p>\r\n
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– Lore Dessent Last week my colleague Dounia and I got the chance to attend the Hero Conf and SearchLove virtual summit, a two-day conference on PPC and SEO. This year, the conference kicked off with an interesting talk on the integration of those these two, given by Will Critchlow. In my opinion, he shared some valuable insights that are simple, but at the same time often overlooked.<\/p>\r\n – Dounia Albichari In this article, we\u2019ll go over some of the insights that were discussed by Leslie To, VP SEO at 3Q, at this year\u2019s Hero Conf and SearchLove Virtual Summit. In her presentation titled \u2018Turning SEO tactics into CRO\u2019, Leslie discussed how we currently (generally) look at SEO and CRO and how this will evolve in the future, as well as how to combine both practices for clearer insights and better next steps.<\/p>\r\n – Jochen Fostie As we all know, the first step of the \u201ccookiepocalypse\u201d started with GDPR and has since become more and more severe with every new version of ITP being rolled out. As a result of these relatively new developments, a big chunk of tracked data is no longer accurate, especially when talking about longer online customer journeys.<\/p>\r\n – Nathalie Azzi We\u2019re pleased to announce that our family is still growing, with 4 new members joining the CLICKTRUST family in Q1 of this year.<\/p>\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n <\/span><\/p>\r\n\r\n – Search Engine Journal<\/span><\/p>\r\n “Originally scheduled to launch in May, Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. They said in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of August.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “With the impending launch of the Page Experience update, Google’s John Mueller says now is the right time to get into optimizing websites.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with making these improvements.”<\/p>\r\n – Ad Exchanger<\/span><\/p>\r\n “What do people remember about Einstein\u2019s work? E=mc2. Thousands of pages of Descartes writings? Cogito, ergo sum. The Eagles\u2019 thirty singles? Hotel California. What can the industry know about Google\u2019s Privacy Sandbox? Probably FLoC all.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Google confirmed that Target CPA and Target ROAS are being grouped under the Maximize Conversions and Maximize Conversion value bid strategies, respectively. The bid strategies will function in the same way but the way you set them up will be slightly different. “Google shared that the goal of this change was to provide more clarity for advertisers. The company received feedback that advertisers weren\u2019t always clear which bidding strategy that they should use and the hope is that this change will simplify that decision.”<\/p>\r\n – Marketing Land<\/span><\/p>\r\n “In an effort to make it easier for brands to show near unwanted content, Google is rolling out dynamic exclusion lists. Google listened as advertisers provided feedback on how difficult and time-consuming maintaining brand exclusions lists was becoming. So the solution is a dynamic option that makes sure these lists stay up to date.”<\/p>\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n – Search Engine Journal<\/span><\/p>\r\n “Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram.New features coming to Facebook Business Suite are detailed in a company announcement. In addition to scheduling stories, the tool will soon be capable of managing photo albums and saving draft posts.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used.”<\/p>\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n <\/p>\r\n\r\n – Search Engine Land “A proposal that would block Google\u2019s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W\u00b3Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden from Google\u2019s ad-targeting technology.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Microsoft announced several updates to Microsoft Bing Search that make the search experience more \u201cvisually immersive,\u201d the company said. This update goes across many different search features including recipe results, image search\u2019s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design.”<\/p>\r\n
<\/span><\/p>\r\nHow SEO and CRO work together according to Leslie To | HeroConf
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<\/span><\/p>\r\nCLICKTRUST is expanding!<\/span><\/span><\/strong><\/a><\/h3>\r\n
<\/span><\/p>\r\nGoogle-related news<\/h2>\r\n
Google Page Experience Algorithm Update Launching in Mid-June<\/span><\/a><\/span><\/strong><\/h3>\r\n
Google\u2019s John Mueller: \u2018Now\u2019s The Perfect Time\u2019 For an SEO Side Hustle<\/strong><\/span><\/a><\/span><\/h3>\r\n
Google Search Console adds Page Experience report and filters for Search Performance report<\/strong><\/span><\/a><\/span><\/h3>\r\n
With So Many Elements In The Google Privacy Sandbox, Why Are We Only Talking About FLoC?<\/strong><\/span><\/a><\/span><\/h3>\r\n
Google Dispels Rumors About Bid Strategy Changes\u00a0<\/strong><\/span><\/a><\/span><\/h3>\r\n
Google Ads to roll out dynamic exclusion lists in coming weeks<\/span><\/strong><\/span><\/a><\/span><\/h3>\r\n
Social<\/h2>\r\n\r\n
Facebook & Instagram Let Businesses Schedule Stories<\/a><\/span><\/strong><\/span><\/h3>\r\n
Pinterest Lets Content Owners Control How Their Images Are Used<\/strong><\/span><\/a><\/span><\/h3>\r\n
Other<\/h2>\r\n\r\n
WordPress proposes blocking FLoC by default<\/span><\/span><\/strong><\/span><\/a><\/h3>\r\n
<\/span><\/p>\r\nMicrosoft Bing updates search results interface to make it more visually immersive<\/strong><\/span><\/a><\/span><\/h3>\r\n
Apple will roll out the privacy-oriented iOS 14.5 update that has Facebook worried<\/strong><\/span><\/a><\/span><\/h3>\r\n