{"id":38829,"date":"2020-12-21T15:35:12","date_gmt":"2020-12-21T14:35:12","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/non-classifiee\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/"},"modified":"2023-04-13T15:29:14","modified_gmt":"2023-04-13T13:29:14","slug":"google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/","title":{"rendered":"Google Analytics 4 vs Universal Analytics: 12 Fundamental questions answered"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]You probably heard about Google Analytics 4 right?<br \/>\nIt has been THE headline for the past few weeks.<\/p>\n<p>&nbsp;<\/p>\n<p>A lot of articles about GA4 have been written, mostly regurgitating the info from the Google documentation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>We took 12 real questions we received from clients\/colleagues about the new GA4 that we answered with actionable insights.<\/strong><\/p>\n<p>1) Do I need to redo my tagging for GA4 ?<br \/>\n2) What are those pre-made events? I didn\u2019t set them up.<br \/>\n3) I don\u2019t find the standard reports I used to have on the left side panel.<br \/>\n4) Goals, where are my goals?!<br \/>\n5) Where are my audiences and how do I manage them?<br \/>\n6) I see my payment methods showing as a referrer. Where can I find the referral exclusion list?<br \/>\n7) Where do I find the checkout behaviour and shopping behaviour?<br \/>\n8) Speaking about datalayer, do I need to adapt my datalayer to work with GA4?<br \/>\n9) How to use the debug mode to test events and conversion?<br \/>\n10) Data Deletion request, What is this?<br \/>\n11) Assisted conversion, Time lag, and Model comparison tool. Where are they?<br \/>\n12) Is GA4 Still Cookie-based?<\/p>\n<p>&nbsp;<\/p>\n<h2>The big concept behind GA4<\/h2>\n<p>The main concept of the new version of analytics is <strong>\u201cEverything is EVENT-based\u201d<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cYeah, I know what events are, I\u2019ve been using them for years in analytics\u201d.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>That\u2019s fair. But you\u2019re not in Universal Analytics anymore. It\u2019s time to accept it and see things differently.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember event tracking in Universal Analytics. You had three levels to define your data: event category, event action, and event label. Custom Dimensions\/metrics were used to get more data and flexibility in the tracking.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34715 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/Event-type-universal-analytics-1024x611.png\" alt=\"\" width=\"1024\" height=\"611\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>This is gone.<\/strong><br \/>\nIn GA4, every action on the website (hit) is an event. You can add up to 25 parameters to that event. That\u2019s exactly why GA4 is very powerful and flexible. You\u2019re no longer limited to \u201cCategory &#8211; Action &#8211; Label\u201d and custom dimensions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34716 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/Google-analytics-4-event-1024x629.png\" alt=\"\" width=\"1024\" height=\"629\" \/><\/p>\n<p>Once you grasp that concept, you\u2019ll understand the potential of GA4.<\/p>\n<p>&nbsp;<\/p>\n<h2>GA4 vs UA in 12 practical questions.<\/h2>\n<p>Most of the answers will include Google Tag Manager. If you are not using Google Tag Manager, the setup is still possible but you are missing a lot of very handy features for setup and debugging.<\/p>\n<p>&nbsp;<\/p>\n<h3>1) Do I need to re-do my tagging for GA4?<\/h3>\n<p>Yes, you do.<\/p>\n<p>Don\u2019t get fooled by the \u201cUpgrade to GA4\u201d button.<\/p>\n<p>It will just create a parallel view of your universal analytics view.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34718\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/upgrade-to-GA4-300x85-1.png\" alt=\"\" width=\"300\" height=\"85\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You have to install the GA4 Configuration tag in Google Tag Manager<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34720 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-setup-768x184-1.png\" alt=\"\" width=\"768\" height=\"184\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-setup-768x184-1.png 768w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-setup-768x184-1-300x72.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>and setup again your custom events as GA4 event tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34721 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-events-1024x509.png\" alt=\"\" width=\"1024\" height=\"509\" \/><\/p>\n<h3><\/h3>\n<h3>2) What are those pre-made events? I didn\u2019t set them up.<\/h3>\n<p>Those are events automatically created in GA4. It\u2019s a new feature called \u201cenhanced measurement\u201d that sets up events based on simple user actions on a website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34722 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/automatic-events-google-analytics-4.png\" alt=\"\" width=\"976\" height=\"560\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/automatic-events-google-analytics-4.png 976w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/automatic-events-google-analytics-4-768x441.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/p>\n<h3><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34724 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/enhanced-measurement-google-analytics-4-1024x227.png\" alt=\"\" width=\"1024\" height=\"227\" \/><\/h3>\n<h3><\/h3>\n<h3>3) I don\u2019t find the standard reports I used to have on the left side panel.<\/h3>\n<p>Even though you have some out of the box high-level overview report left, GA4 wants you to use the new analysis panel to create your own reporting views with the data you need. It\u2019s a good exercise to really think about the data you really need to display.<\/p>\n<p><strong>Explore &gt; Analysis &gt; Analysis hub<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34725 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/analysis-hub.png\" alt=\"\" width=\"430\" height=\"862\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/analysis-hub.png 430w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/analysis-hub-150x300.png 150w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4) Goals, where are my goals?!<\/h3>\n<p>Goals have been rebranded to \u201cConversions\u201d. While in the past you had to create them manually, you find in GA4 a simple toggle that allows you to turn any event into a conversion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34726 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/goals-and-conversion-in-google-analytics-4-1024x525.png\" alt=\"\" width=\"1024\" height=\"525\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5) Where are my audiences and how do I manage them?<\/h3>\n<p>Audiences now lie at the bottom left of your main dashboard view. The audience creation process is way more flexible and efficient than Universal Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34727\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/google-analytics-4-audiences-300x100-1.png\" alt=\"\" width=\"300\" height=\"100\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>GA4 displays some quick and easy options to create an audience using pre-made templates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34728 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/google-analytics-4-suggested-audiences-1024x262.png\" alt=\"\" width=\"1024\" height=\"262\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can naturally create condition-based audiences based on dimensions, metrics and your events. You can still create audiences based on a funnel you define. The good news is that you have that nice display graph showing the audience size.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34729 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/google-analytics-4-funnel-steps-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34730 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/google-analytics-4-steps-1024x630.png\" alt=\"\" width=\"1024\" height=\"630\" \/><\/p>\n<p>Finally, you can also create audience triggers that basically create an event when a user match the conditions and enter your audience. Let&#8217;s use a simple use case as an example. You create an audience of high-value customers. (Condition: LTV &gt; 200\u20ac).<\/p>\n<p>&nbsp;<\/p>\n<p>You set-up your audience trigger every time a user enters your &#8220;high-value customers&#8221; audience. An event will be activated every time a user enters your audience, so you can use it as a conversion and simply report the number of new &#8220;High-value customers&#8221; generated on a period of time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34731\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/audience-trigger.png\" alt=\"\" width=\"498\" height=\"210\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/audience-trigger.png 498w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/audience-trigger-300x127.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<h3><\/h3>\n<h3>6) I see my payment methods showing as a referrer. Where can I find the referral exclusion list?<\/h3>\n<p>Unfortunately, GA4 is still beta and some features are not yet available like the referral exclusion list. That\u2019s why it\u2019s still very important to keep Universal Analytics in parallel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34732 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/referral-exclusion-list-1024x369.jpg\" alt=\"\" width=\"1024\" height=\"369\" \/><\/p>\n<h3><\/h3>\n<h3>7) Where do I find the checkout behaviour and shopping behaviour?<\/h3>\n<p>As mentioned, the out-of-the-box reports are gone. You don&#8217;t have the shopping behaviour report like you use to have anymore. You have to manually create your funnel visualization in the analysis panel.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Before<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34734 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/shopping-behavior-1024x528.png\" alt=\"\" width=\"1024\" height=\"528\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>After<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34735 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/analysis-hub-pannel-1024x828.png\" alt=\"\" width=\"1024\" height=\"828\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Regarding the checkout behaviour, you have the possibility to create specific datalayer events for your checkout steps.<\/p>\n<p>Then once again create your own funnel visualization in the analysis hub. Note that there are no other out-of-the-box events than these 4. If you have more events in your checkout, you have to create them as custom events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34736 size-medium\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/checkout-steps-300x208.png\" alt=\"\" width=\"300\" height=\"208\" \/><\/p>\n<h3><\/h3>\n<h3>8) Speaking about datalayer, do I need to adapt my datalayer to work with GA4?<\/h3>\n<p>Yes and no.<\/p>\n<p>Ideally, yes. Google provides in-depth documentation to adapt the datalayer for GA4 in their <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?client_type=gtm\" target=\"_blank\" rel=\"noopener\">Ecommerce GA4 Developer Guide<\/a>.<\/p>\n<p>You can also decide to migrate from &#8220;enhanced e-commerce&#8221; using the datalayer variables you already have in your implementation in Google tag manager.<\/p>\n<p>We suggest using the <a href=\"https:\/\/www.simoahava.com\/custom-templates\/eec-products-ga4-items\/\" target=\"_blank\" rel=\"noopener\">custom GA4 template<\/a> created by Simo Ahava that will basically map your current &#8220;Enhanced-eCommerce&#8221; parameter into the format required by the items parameter in GA4 e-commerce.<\/p>\n<p>See the in-depth implementation guide of Simo Ahava about <a href=\"https:\/\/www.simoahava.com\/analytics\/google-analytics-4-ecommerce-guide-google-tag-manager\/#migration-from-enhanced-ecommerce\" target=\"_blank\" rel=\"noopener\">GA4 implementation\/migration for e-commerce<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>9) How to use the debug mode to test events and conversion?<\/h3>\n<p>The new Google tag manager debug mode is very powerful. Thanks to the GA4 integration, you can debug Analytics \u201chits\u201d directly in a separate tab.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34737 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-debugging-with-tag-manager-1-1024x548.png\" alt=\"\" width=\"1024\" height=\"548\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once you use the tag manager preview mode, you can go to the debug view directly in GA4 interface where you can see all your hits, events and conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34738 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/debug-mode-GA4-1024x504.png\" alt=\"\" width=\"1024\" height=\"504\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By clicking hits or events, you can see all the parameters passed to GA4 which is extremely useful for debugging.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34740 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/hit-analysis.png\" alt=\"\" width=\"908\" height=\"1010\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/hit-analysis.png 908w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/hit-analysis-768x854.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/p>\n<h3><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34741 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-item-properties-1.png\" alt=\"\" width=\"674\" height=\"856\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-item-properties-1.png 674w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-item-properties-1-236x300.png 236w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/h3>\n<h3><\/h3>\n<h3>10) Data Deletion request, What is this?<\/h3>\n<p>It\u2019s an AWESOME feature allowing you to, as Krista Seiden says:<\/p>\n<blockquote><p>\u201cDo surgical deletion of just certain pieces of data, all within a simple UI.\u201d Think of the use cases here\u2026 wrong campaign data, gone. Weird parameters or a single line item of PII, gone. This. Is. Huge.!!!<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>More information in Krista Seiden&#8217;s blogpost on <a href=\"https:\/\/www.kristaseiden.com\/new-data-deletion-feature-in-google-analytics-4\/\" target=\"_blank\" rel=\"noopener\">data deletion in GA4<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>That can be very useful to delete test events (conversion) from your data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34742 size-large\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/12\/GA4-data-deletion-1024x488.png\" alt=\"\" width=\"1024\" height=\"488\" \/><\/p>\n<h3><\/h3>\n<h3>11) Assisted conversion, Time lag, Model comparison tool. Where are they?<\/h3>\n<p>Those out-of-the-box reports have been skipped like a lot of legacy report from UA. We don&#8217;t have a lot of information so far on how to pull that data in GA4.<\/p>\n<p>&nbsp;<\/p>\n<h3>12) Is GA4 Still Cookie-based?<\/h3>\n<p>Google Analytics 4 is still cookie-based but google confirmed GA4 should work in the future without tracking cookies and user_ID using the data from Google signals and machine learning. Not a lot of information has been released yet.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion about GA4<\/h2>\n<p>\u2022 <strong>Do I need to set-up GA4?<\/strong> Yes. It&#8217;s the future of analytics. We won&#8217;t be surprised if Universal Analytics is being sunset in the coming months\/year.<\/p>\n<p>\u2022 <strong>Do I still need to set up UA then?<\/strong> Yes. Keep the setup in parallel of your GA4 implementation for the reason listed above.<\/p>\n<p>\u2022 <strong>Is it hard to setup?<\/strong> Using Google tag manager, GA4 is not much harder to set up than Universal Analytics, but it requires more work. Your <a href=\"https:\/\/clicktrust.be\/blog\/tools\/tagging-plan-why-you-need-it-and-how-to-create-one\/\">tagging plan<\/a> needs to be well thought off. When you had the category\/action\/label before, you have now to define your own naming convention. A lot of work needs to be done as well to create the analysis views you need for reporting and performance analysis. Remember, most of the out-of-the-box reports are gone.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact us for your next GA4 implementation.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/contact\/\" target=\"_blank\" rel=\"noopener\">Get in touch with us \u2192<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;31229&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221;&#8230;<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[189],"tags":[238],"level":[199],"class_list":{"0":"post-38829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-analytics","7":"tag-google-analytics-4-fr","8":"level-channel-specialist-fr"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 (GA4) vs Universal Analytics (UA): 12 Fundamental questions answered<\/title>\n<meta name=\"description\" content=\"We took 12 real questions we received from clients\/colleagues about the new Google analytics 4 that we answered with actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 (GA4) vs Universal Analytics (UA): 12 Fundamental questions answered\" \/>\n<meta property=\"og:description\" content=\"We took 12 real questions we received from clients\/colleagues about the new Google analytics 4 that we answered with actionable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/\" \/>\n<meta property=\"og:site_name\" content=\"Clicktrust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clicktrustbrussels\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T14:35:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-13T13:29:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ct.lademo.dev\/wp-content\/uploads\/2020\/12\/Event-type-universal-analytics-1024x611.png\" \/>\n<meta name=\"author\" content=\"Julien Delbauve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Delbauve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics 4 (GA4) vs Universal Analytics (UA): 12 Fundamental questions answered","description":"We took 12 real questions we received from clients\/colleagues about the new Google analytics 4 that we answered with actionable insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Analytics 4 (GA4) vs Universal Analytics (UA): 12 Fundamental questions answered","og_description":"We took 12 real questions we received from clients\/colleagues about the new Google analytics 4 that we answered with actionable insights.","og_url":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/","og_site_name":"Clicktrust","article_publisher":"https:\/\/www.facebook.com\/clicktrustbrussels\/","article_published_time":"2020-12-21T14:35:12+00:00","article_modified_time":"2023-04-13T13:29:14+00:00","og_image":[{"url":"https:\/\/ct.lademo.dev\/wp-content\/uploads\/2020\/12\/Event-type-universal-analytics-1024x611.png"}],"author":"Julien Delbauve","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Julien Delbauve","Dur\u00e9e de lecture est.":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/#article","isPartOf":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/"},"author":{"name":"Julien Delbauve","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/488082080cbe50b6b25acc836e9845b4"},"headline":"Google Analytics 4 vs Universal Analytics: 12 Fundamental questions answered","datePublished":"2020-12-21T14:35:12+00:00","dateModified":"2023-04-13T13:29:14+00:00","mainEntityOfPage":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/"},"wordCount":1760,"publisher":{"@id":"https:\/\/clicktrust.be\/fr\/#organization"},"keywords":["Google Analytics 4"],"articleSection":["Analytics"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/","url":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/","name":"Google Analytics 4 (GA4) vs Universal Analytics (UA): 12 Fundamental questions answered","isPartOf":{"@id":"https:\/\/clicktrust.be\/fr\/#website"},"datePublished":"2020-12-21T14:35:12+00:00","dateModified":"2023-04-13T13:29:14+00:00","description":"We took 12 real questions we received from clients\/colleagues about the new Google analytics 4 that we answered with actionable insights.","breadcrumb":{"@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clicktrust.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Brainfood","item":"https:\/\/clicktrust.be\/nl\/blog\/"},{"@type":"ListItem","position":3,"name":"Analytics","item":"https:\/\/clicktrust.be\/fr\/category\/analytics\/"},{"@type":"ListItem","position":4,"name":"Google Analytics 4 vs Universal Analytics: 12 Fundamental questions answered"}]},{"@type":"WebSite","@id":"https:\/\/clicktrust.be\/fr\/#website","url":"https:\/\/clicktrust.be\/fr\/","name":"Clicktrust","description":"We are CLICKTRUST. Full transparency","publisher":{"@id":"https:\/\/clicktrust.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clicktrust.be\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/clicktrust.be\/fr\/#organization","name":"Clicktrust","url":"https:\/\/clicktrust.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Clicktrust"},"image":{"@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clicktrustbrussels\/","https:\/\/www.youtube.com\/channel\/UCKKPuTA6ssQo_w1Kzs9Ldwg","https:\/\/www.linkedin.com\/company\/clicktrust-marketing\/","https:\/\/instagram.com\/clicktrust?igshid=YmMyMTA2M2Y"]},{"@type":"Person","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/488082080cbe50b6b25acc836e9845b4","name":"Julien Delbauve","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/clicktrust.be\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/863f365dc131e10d7a40f4212194784831f242b653ded998a0f6bf3911011ae6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/863f365dc131e10d7a40f4212194784831f242b653ded998a0f6bf3911011ae6?s=96&d=mm&r=g","caption":"Julien Delbauve"},"url":"https:\/\/clicktrust.be\/fr\/author\/julien-delbauve\/"}]}},"_links":{"self":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts\/38829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/comments?post=38829"}],"version-history":[{"count":0,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/posts\/38829\/revisions"}],"wp:attachment":[{"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/media?parent=38829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/categories?post=38829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/tags?post=38829"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/clicktrust.be\/fr\/wp-json\/wp\/v2\/level?post=38829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}