News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want to read them too.<\/p>\r\n
– Nathalie Azzi & Thomas Decoster<\/span><\/p>\r\n “Whatever the channel your users come from to convert, the first step in measuring your business success is actually defining WHAT you want to measure, and implementing it as a goal\/conversion in the platforms you\u2019re using. That\u2019s the ‘easy’ part. Then comes the step where you need to analyze the conversion tracking data in front of you, which will enable you to make informed decisions about future actions.<\/p>\r\n And that\u2019s where it gets tricky\u2026 Why?”<\/p>\r\n – Mathilde Duquenne “Using Google Datastudio to make dashboards or report to clients is rather straightforward, however, since we started using it, we learned of some simple features that make our lives that much easier.”<\/p>\r\n \u00a0<\/p>\r\n\r\n <\/span><\/p>\r\n\r\n – Search Engine Land “Apple delayed one of iOS 14\u2019s most controversial new privacy features: consumer opt-in\u00a0permission to track. The rule requires apps to get consent from users to access the device\u2019s Identifier for Advertisers (IDFA) and transmit data to third parties.”<\/p>\r\n – Search Engine Land “The much-anticipated addition of LinkedIn targeting to Microsoft Ads is now available in accounts for certain countries.Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE.”<\/p>\r\n – Simo Ahava “Apple\u2019s annual Worldwide Developer Conference in late June this year included a couple of big announcements around Apple\u2019s approach to privacy in their software. … In this article I\u2019ll go over these changes, exploring their impact especially on analytics and digital marketing.”<\/p>\r\n – Gizmodo “While I think we can all agree that every app on our phone is probably an\u00a0invasive little shit, I\u2019d argue that weather apps deserve their own little corner in hell. We\u2019ve seen weather apps sign folks up for services\u00a0without their say-so, sneakily get\u00a0location data from\u00a0users who\u00a0deliberately turned\u00a0that function off, and pull\u00a0all other sorts\u00a0of stunts that make it clear just how little these companies care about giving its users any choice about opting out.”<\/p>\r\n – Brand Equity “The digital ad verification firm issued an alert for a new bot scheme called 404bot that generates fake browser data, and led to $15 million in digital ad-spends fraud so far …”<\/p>\r\n – IAB Europe “The digital ad verification firm issued an alert for a new bot scheme called 404bot that generates fake browser data, and led to $15 million in digital ad-spends fraud so far …”<\/p>\r\n <\/p>\r\n \u00a0<\/p>\r\n \u00a0<\/p>\r\n\r\n \u00a0<\/p>\r\n\r\n – Search Engine Land “Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not ‘significant’ data.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are\u00a0available\u00a0now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google\u00a0announced\u00a0it will soon begin crawling some sites over HTTP\/2. HTTP\/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when crawling your web pages.<\/span>“<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “In April 2020, Google opened up\u00a0Google Shopping to free listings\u00a0for all U.S. merchants, starting with the Google Shopping tab and then\u00a0expanding to the main search results section. Google\u00a0announced on Wednesday that it is expanding Google Shopping listings for free globally.”<\/p>\r\n – Google<\/span><\/p>\r\n “Google brings together job postings from across the web, whether they’re on websites run by small businesses or job sites with thousands of listings.”<\/p>\r\n <\/p>\r\n \u00a0<\/p>\r\n\r\n \u00a0<\/p>\r\n\r\n – Search Engine Journal<\/span><\/p>\r\n “The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook\u2019s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.”<\/p>\r\n \u00a0<\/p>\r\n\r\nDatastudio features to make your life easier<\/span><\/strong><\/span><\/a><\/h3>\r\n
<\/span><\/p>\r\nGeneral: Data, Privacy & more<\/h2>\r\n
Apple IDFA consent: Roughly 60% of consumers open to allow tracking<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nMicrosoft Ads Integrates LinkedIn Ads Targeting<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nIntelligent Tracking Prevention In iOS 14, iPadOS 14, And Safari 14<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nYour weather app is selling you out<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nIAS issues threat alert for new digital ad fraud<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nIAB Europe releases industry guide to supply path optimisation (SPO)<\/span><\/a><\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\nGoogle: Organic, Ads & Analytics<\/h2>\r\n
Google Ads to Limit Search Term reporting, citing privacy<\/span><\/strong><\/span><\/a><\/span><\/h3>\r\n
<\/span><\/p>\r\nGoogle custom audiences, the combo of custom affinity and custom intent, now live<\/strong><\/span><\/a><\/span><\/h3>\r\n
GoogleBot to soon crawl over HTTP\/2<\/strong><\/span><\/a><\/span><\/h3>\r\n
Google Shopping now free globally<\/strong><\/span><\/a><\/span><\/h3>\r\n
Google launches job listings in search results in Belgium<\/strong><\/span><\/a><\/span><\/h3>\r\n
Social: Facebook, Instagram & others<\/h2>\r\n
Facebook Removes the 20% Text Limit on Ad Images<\/span><\/strong><\/span><\/a><\/span><\/h3>\r\n
Facebook to Remove 28-Day Attribution Model<\/span><\/strong><\/span><\/a><\/span><\/h3>\r\n