{"id":38877,"date":"2020-05-08T09:07:47","date_gmt":"2020-05-08T07:07:47","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/non-classifiee\/last-months-top-news-from-our-industry-april-2020\/"},"modified":"2023-02-26T15:05:31","modified_gmt":"2023-02-26T14:05:31","slug":"last-months-top-news-from-our-industry-april-2020","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-april-2020\/","title":{"rendered":"The CLICKTRUST monthly pick &#8211; April 2020"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<p>News and articles that allow us to stay on top of our game. You might want to read them too.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">General: Data, Privacy &amp; more<\/h2>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/www.adexchanger.com\/data-driven-thinking\/with-safaris-latest-cookie-crackdown-advertisers-must-have-the-talk-with-marketing-partners\/\"><strong><span style=\"text-decoration: underline;\">With Safari\u2019s Latest Cookie Crackdown, Advertisers Must Have \u2018The Talk\u2019 With Marketing Partners<\/span><\/strong><\/a><\/span><\/h3>\r\n<p><span style=\"text-decoration: underline;\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #ea502c;\">&#8211; AdExchanger<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Advertisers who could once rely on third-party data to augment their first-party assets can no longer do so. Because of these changes, programmatic will have to grow up fast. In short, it\u2019s time for advertisers to have \u201cthe talk\u201d with their partners about the changes that lie ahead and ask them about their plans to adapt.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Advertisers who could once rely on third-party data to augment their first-party assets can no longer do so. Because of these changes, programmatic will have to grow up fast. In short, it\u2019s time for advertisers to have \u201cthe talk\u201d with their partners about the changes that lie ahead and ask them about their plans to adapt.<\/span>&#8220;<\/p>\r\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #ea502c;\"><a href=\"https:\/\/www.searchenginejournal.com\/microsoft-ads-expands-conversion-inclusion-options-for-advertisers\/360420\/\"><strong><span style=\"text-decoration: underline;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft Ads Expands Conversion Inclusion Options for Advertisers&quot;}\">Microsoft Ads Expands Conversion Inclusion Options for Advertisers<\/span><\/span><\/strong><\/a><\/h3>\r\n<p>\r\n\r\n<span style=\"color: #ea502c;\">&#8211; Search Engine Journal<\/span><\/p>\r\n<p>\r\n\r\n&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform:\\nInclude in conversions\\nView-through conversions\\nThese new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform:<\/span><\/p>\r\n<ul>\r\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform:\\nInclude in conversions\\nView-through conversions\\nThese new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Include in conversions<\/span><\/li>\r\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform:\\nInclude in conversions\\nView-through conversions\\nThese new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">View-through conversions<\/span><\/li>\r\n<\/ul>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform:\\nInclude in conversions\\nView-through conversions\\nThese new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">These new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies.<\/span>&#8220;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Google: Organic, Ads &amp; Analytics<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #ea502c;\"><a href=\"https:\/\/searchengineland.com\/gmb-usage-declines-but-poised-to-become-more-powerful-post-coronavirus-333672\"><strong><span style=\"text-decoration: underline;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;GMB usage declines, but poised to become more powerful post-coronavirus&quot;}\">GMB usage declines, but poised to become more powerful post-coronavirus<\/span><\/span><\/strong><\/a><\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-color\" style=\"color: #ea502c;\"><span style=\"color: #ea502c;\">&#8211; Search Engine Land<\/span><\/p>\r\n<p>\r\n\r\n&#8220;The next 12 months will likely see an acceleration of GMB\u2019s evolution. Local search has always been about using digital tools and information to make purchase decisions offline. Over the long sweep of GMB\u2019s evolution, it has grown from being a way to get content to Google into a dynamic channel mediating transactions between consumers and business owners.<br \/>Post-COVID, we\u2019re going to see much tighter integration of digital tools (inventory, booking, ordering, payments) with offline fulfillment, further blurring the distinction between online and offline&#8221;<\/p>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/searchengineland.com\/to-beat-amazon-google-needs-to-be-more-than-the-bing-of-e-commerce-333514\"><span style=\"text-decoration: underline;\"><strong>To beat Amazon, Google needs to be more than the \u2018Bing of e-commerce\u2019<\/strong><\/span><\/a><\/span><\/h3>\r\n<p><span style=\"color: #ea502c;\">&#8211; Search Engine Land<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Most recently, Google announced the return of free product listings in Google Shopping, which is rolling out now. Retailers will now, under the Shopping tab in search results, have a new free channel to gain exposure and drive transactions.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Most recently, Google announced the return of free product listings in Google Shopping, which is rolling out now. Retailers will now, under the Shopping tab in search results, have a new free channel to gain exposure and drive transactions.&#8221;<\/span><\/p>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/blog.google\/products\/ads\/youtube-video-builder\/\"><span style=\"text-decoration: underline;\"><strong>Video creation is fast, easy and free with YouTube Video Builder<\/strong><\/span><\/a><\/span><\/h3>\r\n<p><span style=\"color: #ea502c;\">&#8211; Google<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;For businesses who don\u2019t have resources to create videos from scratch, Video Builder can help. It\u2019s a free beta tool that animates static assets\u2014images, text and logos\u2014with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds). &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">For businesses who don\u2019t have resources to create videos from scratch, Video Builder can help. It\u2019s a free beta tool that animates static assets\u2014images, text and logos\u2014with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds). <\/span>&#8220;<\/p>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/searchengineland.com\/new-free-version-of-google-shopping-rolling-out-now-333589\"><span style=\"text-decoration: underline;\"><strong>New free version of Google Shopping rolling out now<\/strong><\/span><\/a><\/span><\/h3>\r\n<p><span style=\"color: #ea502c;\">&#8211; Search Engine Land<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Opening up this feature to all merchants will enhance Google\u2019s offering and its appeal to both sellers and consumers. And as on Amazon, merchants that want to ensure prominent visibility in the search results, due to increased competition with more products eligible to show, will continue to pay for ads. For e-commerce marketers and SEOs, the move adds a new layer to organic product search optimization efforts.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Opening up this feature to all merchants will enhance Google\u2019s offering and its appeal to both sellers and consumers. And as on Amazon, merchants that want to ensure prominent visibility in the search results, due to increased competition with more products eligible to show, will continue to pay for ads. For e-commerce marketers and SEOs, the move adds a new layer to organic product search optimization efforts.&#8221;<\/span><\/p>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/searchengineland.com\/google-adds-website-links-to-call-ads-333516\"><span style=\"text-decoration: underline;\"><strong>Google adds website links to \u2018Call Ads\u2019<\/strong><\/span><\/a><\/span><\/h3>\r\n<p><span style=\"color: #ea502c;\">&#8211; Search Engine Land<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long \u2014 risking a bad customer experience.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long \u2014 risking a bad customer experience.<\/span>&#8220;<\/p>\r\n<p>\r\n\r\n\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Social: Facebook, Instagram &amp; others<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"has-text-color wp-block-heading\" style=\"color: #ea502c;\"><a href=\"https:\/\/searchengineland.com\/facebook-pulls-back-on-campaign-budget-optimization-mandate-333318\"><strong><span style=\"text-decoration: underline;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Facebook pulls back on Campaign Budget Optimization mandate&quot;}\">Facebook pulls back on Campaign Budget Optimization mandate<\/span><\/span><\/strong><\/a><\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-color\" style=\"color: #ea502c;\">&#8211; Search Engine Land<\/p>\r\n<p>\r\n\r\n&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level.<\/span>&#8220;<\/p>\r\n<h3><span style=\"color: #ea502c;\"><a style=\"color: #ea502c;\" href=\"https:\/\/www.searchenginejournal.com\/facebook-ads-placement-strategy\/364330\/\"><span style=\"text-decoration: underline;\"><strong>How to Perfect Your Facebook Ads Placement Strategy<\/strong><\/span><\/a><\/span><\/h3>\r\n<p><span style=\"color: #ea502c;\">&#8211; Search Engine Journal<\/span><\/p>\r\n<p>&#8220;<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;It doesn\u2019t take much to regularly review Facebook Ad placements, but it can have a big impact on account performance. Make sure you\u2019re not being too broad or limiting with placements, regularly review and optimize based on performance, and you\u2019ll get the most out of this basic yet fundamental setting.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">It doesn\u2019t take much to regularly review Facebook Ad placements, but it can have a big impact on account performance. Make sure you\u2019re not being too broad or limiting with placements, regularly review and optimize based on performance, and you\u2019ll get the most out of this basic yet fundamental setting.<\/span>&#8220;<\/p>\r\n<p>\r\n\r\n<br \/>\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;31229&#8243;][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; 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