{"id":38881,"date":"2020-04-28T07:20:59","date_gmt":"2020-04-28T05:20:59","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/non-classifiee\/how-to-give-access-dv360\/"},"modified":"2023-02-26T15:06:52","modified_gmt":"2023-02-26T14:06:52","slug":"how-to-give-access-dv360","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/ppc\/how-to-give-access-dv360\/","title":{"rendered":"How to give access to an agency: DV360"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Display & Video 360 (a.k.a DV360 or previously known as DoubleClick Bid Manager) is a DSP (demand-side platform) that allows you to buy ad inventory programmatically. In this part of the Google Marketing Platform, you can manage your digital media mix. It offers you a better way to work and some benefits such as:<\/p>\n

Collaborate across teams:<\/strong> you can optimize the collaboration between the creative team, analysts team, video team, and digital team.<\/p>\n

Reach the right people:<\/strong> through this tool, you can have access to insights about your audience thanks to specific options such as keywords, demographic data, and remarketing.<\/p>\n

Use intelligent automation:<\/strong> machine learning algorithms help you to respond to customers\u2019 needs and improve your performance by using bidding and optimization.<\/p>\n

Now that you know the essentials about this platform, you are wondering how to manage user access to this amazing platform, right? That\u2019s what you\u2019re about to find out.<\/p>\n

How to add a user in DV360?<\/h2>\n

Once you are logged into the platform, you can see on the right hand, in the header, an \u201cicon\u201d just next to the loop. By clicking on it, a small window will pop up and the option \u201cUser management\u201d will appear.<\/p>\n

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By selecting this option, a second window will open where you will be able to click on the \u201cNew user\u201d button.<\/p>\n

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\nFill in the name, the email address, and the type. Then you will be able to configure the access by clicking on the \u201cAdd partners or advertisers\u201d button.<\/p>\n

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\nA window will pop up, you will have a view on the different partners \/ advertisers you have, select the relevant one for your user and click on the \u201cSelect\u201d button. After that you will see this partner or advertiser appear in the access.<\/p>\n

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By default, \u201cRead & write\u201d is the role that will be applied to the user. But you can modify it as different roles exist. By selecting the partner, you will be able to select the \u201cAction\u201d button and then change the role.<\/p>\n

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After selecting the relevant role, you will just have to click on “Save” and the user will have access.<\/p>\n

The different roles in DV360<\/h2>\n

As previously mentioned, different roles exist and you have to decide which one you will give to this new user. But as there are a lot of different roles, it’s not always easy to determine which one is relevant.<\/p>\n

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Let us give you a quick explanation of these different roles:<\/p>\n

Standard roles<\/h3>\n