{"id":46454,"date":"2025-03-20T13:55:26","date_gmt":"2025-03-20T12:55:26","guid":{"rendered":"https:\/\/clicktrust.be\/?p=46454"},"modified":"2025-04-15T16:51:38","modified_gmt":"2025-04-15T14:51:38","slug":"how-to-import-key-events-from-google-analytics-4-ga4-into-google-ads","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/how-to-import-key-events-from-google-analytics-4-ga4-into-google-ads\/","title":{"rendered":"How to import key events from GA4 into Google Ads"},"content":{"rendered":"\n<p>Google has introduced a streamlined method for importing key events from GA4 into Google Ads, making conversion tracking easier than ever. Here&#8217;s a step-by-step guide to walk you through the process:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Simplified GA4 key events import into Google Ads\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3yHTq5XHPBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNt52qI6HeGgtuSPktzbLgpSmjicDKcjBIy7wPglVpEiEQT8VzUmmH5aNb66LlchmFUItFKqtZDAEjG8aRc-JzIvuO8d3Vo_d3ga41s6MPsjD4cxjvLNCtbZ2oZW2M9cija5qxtw?key=BKT8D9KorD1XWYDIi8fnasUT\" alt=\"\" style=\"width:492px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Verify Your Google Analytics and Google Ads Link<\/strong><\/h3>\n\n\n\n<p>Before proceeding, ensure that your GA4 property is linked to your Google Ads account. This connection is crucial for importing your events successfully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Access Conversion Actions<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your Google Ads account, navigate to <strong>Tools and Settings<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Conversions<\/strong> under the &#8220;Measurement&#8221; section.<\/li>\n\n\n\n<li>Go to the <strong>Summary<\/strong> tab to view your conversion actions.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeiQbmkrJMtv-rW275mvzPwV7rXsrb-Qb0y8uSwXdZLZNaDLGHDBGkhlER5yLwdhcoMlCyjlOAmHEV08PL6o2adVvUI8vNsK6SoOjLQxUeZBgC05xzuZgWrL43IeHwdpjzkbiz2?key=BKT8D9KorD1XWYDIi8fnasUT\" alt=\"\" style=\"width:526px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Create a New Conversion Action<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on <strong>Create a Conversion Action<\/strong>.<\/li>\n\n\n\n<li>At the top of the page, you&#8217;ll notice a message welcoming you to the simplified conversion measurement setup.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Link Your GA4 Property<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your GA4 property is already linked, it will appear here. Simply select it.<\/li>\n\n\n\n<li>If it is not linked, click on <strong>Add URL<\/strong>.<\/li>\n\n\n\n<li>Enter your website URL and proceed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfICrki7vLm6DNUMb8kqrCrU6_I2B-28iYH_eQ_Ts0ZO_ZPG7PF615yzz7Qb4Xqwb1S6xXnLRhII-k0va3h0VMzN82h1IgP-FhDNJg7OySBCoLCB80hpOxTvyVJtCZ8c4ITe0zXFQ?key=BKT8D9KorD1XWYDIi8fnasUT\" alt=\"\" style=\"width:562px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Select Your Tag<\/strong><\/h3>\n\n\n\n<p>Once your URL is added, you\u2019ll see two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Tag<\/strong><\/li>\n\n\n\n<li><strong>Google Analytics Tag<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Select the <strong>Google Analytics Tag<\/strong> and proceed.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdQqAfmAr-A2_oXCdgLLvG240MOz40X68wiRSHOFb30iy-UJio-icpjHu60G--_3KLVYITNzCDEL1910MpAEPe2QYj5-UQ3tCVQIJ_mQpUP4bAqmE5mu7CX0-7YwvkMuQYI1014Jw?key=BKT8D9KorD1XWYDIi8fnasUT\" alt=\"\" style=\"width:552px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Choose Your Conversion Action<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>After confirming your GA4 property, click <strong>Continue<\/strong>.<\/li>\n\n\n\n<li>Depending on your business type, select the most relevant action category. For instance, if you&#8217;re tracking sign-ups, select <strong>Sign Up<\/strong>.<\/li>\n\n\n\n<li>Within the sign-up category, choose <strong>Generate Lead<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeByFEkxJu4HlIvtAznm3EuI6O5bPQYdFcdmRU9UqQLb9aKTLHFOpb-flP__Fegl3QneZ8BVJKEVETcqlG0mkua0gscZ3MvNoocuLtkLhfmFbynBQ4cfaYOSJPCodXezHfam7GuIw?key=BKT8D9KorD1XWYDIi8fnasUT\" alt=\"\" style=\"width:536px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 7: Finalize the Setup<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click <strong>Save<\/strong> to confirm your settings.<\/li>\n\n\n\n<li>Then, select <strong>Save and Continue<\/strong> to complete the process.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>By following these steps, you can efficiently import key events from GA4 into Google Ads, ensuring accurate conversion tracking and improved campaign performance. This simplified method saves time while maintaining data precision, helping you make better marketing decisions.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has introduced a streamlined method for importing key events from GA4 into Google Ads, making conversion tracking easier than ever. Here&#8217;s a step-by-step guide&#8230;<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[24],"tags":[],"level":[],"class_list":{"0":"post-46454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-analytics"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to import key events from GA4 into Google Ads - Clicktrust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicktrust.be\/fr\/blog\/analytics\/how-to-import-key-events-from-google-analytics-4-ga4-into-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to import key events from GA4 into Google Ads - Clicktrust\" \/>\n<meta property=\"og:description\" content=\"Google has introduced a streamlined method for importing key events from GA4 into Google Ads, making conversion tracking easier than ever. 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