{"id":46746,"date":"2025-06-24T17:20:14","date_gmt":"2025-06-24T15:20:14","guid":{"rendered":"https:\/\/clicktrust.be\/?p=46746"},"modified":"2025-06-24T17:26:57","modified_gmt":"2025-06-24T15:26:57","slug":"how-to-automate-ga4-reports-with-make-com-claude-google-docs","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/fr\/blog\/analytics\/how-to-automate-ga4-reports-with-make-com-claude-google-docs\/","title":{"rendered":"How to automate GA4 reports with Make.com + Claude + Google Docs"},"content":{"rendered":"\n<p>Looking to save hours on report generation while delivering professional insights? Here&#8217;s a full walkthrough showing how to build a seamless automation that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Extracts GA4 data<\/strong> for two time periods<br><\/li>\n\n\n\n<li><strong>Analyzes &amp; compares<\/strong> it using Claude<br><\/li>\n\n\n\n<li><strong>Generates a formatted executive report<\/strong> in Google Docs<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"GA4 Report automation\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8-IoTHgLpeE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/clicktrust.be\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You\u2019ve seen this video demonstration\u2014now let\u2019s break it down into an actionable, detailed guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Define Your Reporting Periods<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decide your comparison windows (e.g., This month vs. last month; or this quarter vs. prior quarter).<br><\/li>\n\n\n\n<li>Adjust dimensions and metrics based on your goals (sessions, events, conversions, etc.).<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Set Up the Make.com Scenario<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a new scenario<\/strong> in Make.com.<br><\/li>\n\n\n\n<li>Add a <strong>GA4 \u201cGet Report\u201d module<\/strong>.<br>\n<ul class=\"wp-block-list\">\n<li>Configure it to pull metrics (like sessions, event count) filtered by your chosen dimensions (e.g., sessionMedium, eventName).<br><\/li>\n\n\n\n<li>Apply filters to target specific events (e.g., eventName contains &#8220;macro&#8221;).<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>If needed, add a <strong>second GA4 module<\/strong> to fetch additional metrics not available in your primary module (e.g., sessions alongside events).<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"479\" height=\"760\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.24.png\" alt=\"\" class=\"wp-image-46747\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.24.png 479w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.24-189x300.png 189w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.24-378x600.png 378w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Use a Text Aggregator<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a <strong>Text Aggregator module<\/strong> to consolidate raw GA4 outputs into a structured format.<br><\/li>\n\n\n\n<li>This makes it much easier to push the data into Claude in your desired layout.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"479\" height=\"707\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.48.png\" alt=\"\" class=\"wp-image-46750\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.48.png 479w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.48-203x300.png 203w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.19.48-407x600.png 407w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Integrate Claude for Analysis<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add a <strong>Claude (or ChatGPT) module<\/strong>.<br><\/li>\n\n\n\n<li>Provide a clear prompt including:<br>\n<ul class=\"wp-block-list\">\n<li>Your reporting goals<br><\/li>\n\n\n\n<li>An example of desired structure<br><\/li>\n\n\n\n<li>The two periods\u2019 data<br><\/li>\n\n\n\n<li>Any special rules (e.g., \u201cTreat today as current date\u201d)<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>This enables Claude to compare, highlight anomalies or trends, and draft narrative-level commentary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Output to Google Docs<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a <strong>Google Docs module<\/strong> to receive Claude\u2019s response.<br><\/li>\n\n\n\n<li>Specify a template or leave it open-ended\u2014either way, the output is a ready-to-share executive summary.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"481\" height=\"703\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.25.14.png\" alt=\"\" class=\"wp-image-46755\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.25.14.png 481w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.25.14-205x300.png 205w, https:\/\/clicktrust.be\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-24-at-17.25.14-411x600.png 411w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Run &amp; Test<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click <strong>Run<\/strong> on your scenario.<br><\/li>\n\n\n\n<li>Monitor the flow:<br>\n<ul class=\"wp-block-list\">\n<li>GA4 modules return data<br><\/li>\n\n\n\n<li>Text aggregator compiles it<br><\/li>\n\n\n\n<li>Claude processes the comparison and writes insights<br><\/li>\n\n\n\n<li>Google Docs receives the final report<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Inspect outputs in each module to debug or tweak dimensions, prompts, or formatting.<br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>But It\u2019s Just One Way&#8230;<\/strong><\/h3>\n\n\n\n<p>Want to explore other reporting automation strategies? We teach multiple approaches at ClickTrust \u2014 from dashboards and chat interfaces to end\u2011to\u2011end AI workflows.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to save hours on report generation while delivering professional insights? Here&#8217;s a full walkthrough showing how to build a seamless automation that: You\u2019ve seen&#8230;<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[425,24],"tags":[],"level":[],"class_list":{"0":"post-46746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ai-automation","7":"category-analytics"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to automate GA4 reports with Make.com + Claude + Google Docs - Clicktrust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicktrust.be\/fr\/blog\/analytics\/how-to-automate-ga4-reports-with-make-com-claude-google-docs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to automate GA4 reports with Make.com + Claude + Google Docs - Clicktrust\" \/>\n<meta property=\"og:description\" content=\"Looking to save hours on report generation while delivering professional insights? 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