{"id":37054,"date":"2022-08-18T16:30:45","date_gmt":"2022-08-18T14:30:45","guid":{"rendered":"https:\/\/clicktrust.be\/is-this-the-end-of-third-party-cookies\/"},"modified":"2023-02-23T15:41:14","modified_gmt":"2023-02-23T14:41:14","slug":"is-this-the-end-of-third-party-cookies","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/","title":{"rendered":"The end of third-party cookies"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”29661″ bg_image_phone=”29668″ bg_position=”right bottom” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default” custom_font_size=”48px”]\n

Is dit het einde van third-party cookies?<\/h1>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default”]\n

De “cookie-apocalyps” begon met GDPR en is sindsdien steeds ernstiger geworden met elke nieuwe versie van ITP die werd uitgerold. Als gevolg van deze relatief nieuwe ontwikkelingen is een groot deel van onze data niet langer accuraat, vooral als het gaat om langere online customer journeys.<\/p>\n

Weet je niet wat je kunt doen om je measurement strategy toekomstbestendig te maken? Geen paniek, we hebben voor u een verzameling whitepapers en een video om alles over cookies te leren.<\/p>\n[\/nectar_highlighted_text][nectar_btn size=”medium” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”btn-white” text=”Contacteer ons” url=”https:\/\/clicktrust.be\/nl\/contact\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fdfdfd” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”rgba(1,40,88,0.5)” style=”full_text” highlight_expansion=”default”]\n

Insights<\/h6>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

Onze whitepapers over het einde van cookies<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”30″ custom_height_phone=”20″][vc_row_inner equal_height=”yes” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][image_with_animation image_url=”33072″ image_size=”large” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” img_link=”\/blog\/analytics\/the-death-of-cookies-and-how-to-activate-crm-data\/”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” custom_font_size=”24px”]\n

The death of cookies & how to activate CRM data<\/a><\/h3>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. Hoe? Waarom is dit belangrijk? Wat zijn de alternatieven? Download onze whitepaper om erachter te komen.[\/nectar_highlighted_text][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”btn-white” scene_position=”center” text=”Download” url=”\/blog\/analytics\/the-death-of-cookies-and-how-to-activate-crm-data\/”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][image_with_animation image_url=”32444″ image_size=”large” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” img_link=”\/blog\/analytics\/did-cookies-ever-work\/”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” custom_font_size=”24px”]\n

Did cookies ever work in the first place?<\/a><\/h3>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]Was tracking v\u00f3\u00f3r GDPR ooit accuraat? We namen contact op met Ipsos voor een enqu\u00eate om te peilen hoe gebruikers omgaan met cookies en hun browserinstellingen. Lees hier onze conclusies.[\/nectar_highlighted_text][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”btn-white” scene_position=”center” text=”Download” url=”\/blog\/analytics\/did-cookies-ever-work\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f4f7″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” top_position_desktop=”” bottom_position_desktop=”” left_position_desktop=”” right_position_desktop=”” top_position_tablet=”” bottom_position_tablet=”” left_position_tablet=”” right_position_tablet=”” top_position_phone=”” bottom_position_phone=”” left_position_phone=”” right_position_phone=”” pointer_events=”all” el_id=”” css=”” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” text_color=”rgba(1,40,88,0.5)” style=”full_text” highlight_expansion=”default”]\n
Video<\/h6>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

Bereid je organisatie voor op predictive measurement<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]Onze managing director, Fabian Van De Wiele, gaf een presentatie over ‘Prepping your organization for predictive measurement’ tijdens Digital First 2021.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”no-extra-padding” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_video_lightbox link_style=”play_button_mouse_follow” image_url=”34445″ mouse_indicator_style=”solid_color” mouse_indicator_color=”#ec552f” video_url=”https:\/\/vimeo.com\/636940322?embedded=true&source=vimeo_logo&owner=127556642″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31737″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”29661″ bg_image_phone=”29668″ bg_position=”right bottom” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″…<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"class_list":["post-37054","page","type-page","status-publish"],"acf":[],"yoast_head":"\nIs this the end of third-party cookies? | CLICKTRUST<\/title>\n<meta name=\"description\" content=\"De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. We leggen je uit hoe je je measurement strategie toekomstbestendig kunt maken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is this the end of third-party cookies? | CLICKTRUST\" \/>\n<meta property=\"og:description\" content=\"De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. We leggen je uit hoe je je measurement strategie toekomstbestendig kunt maken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"Clicktrust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clicktrustbrussels\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T14:41:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is this the end of third-party cookies? | CLICKTRUST","description":"De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. We leggen je uit hoe je je measurement strategie toekomstbestendig kunt maken.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/","og_locale":"nl_BE","og_type":"article","og_title":"Is this the end of third-party cookies? | CLICKTRUST","og_description":"De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. We leggen je uit hoe je je measurement strategie toekomstbestendig kunt maken.","og_url":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/","og_site_name":"Clicktrust","article_publisher":"https:\/\/www.facebook.com\/clicktrustbrussels\/","article_modified_time":"2023-02-23T14:41:14+00:00","twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"4 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/","url":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/","name":"Is this the end of third-party cookies? | CLICKTRUST","isPartOf":{"@id":"https:\/\/clicktrust.be\/nl\/#website"},"datePublished":"2022-08-18T14:30:45+00:00","dateModified":"2023-02-23T14:41:14+00:00","description":"De wijzigingen aan browsers en de GDPR-wetgeving hebben een serieuze impact op cookie-based audiences. We leggen je uit hoe je je measurement strategie toekomstbestendig kunt maken.","breadcrumb":{"@id":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clicktrust.be\/nl\/is-this-the-end-of-third-party-cookies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clicktrust.be\/nl\/"},{"@type":"ListItem","position":2,"name":"The end of third-party cookies"}]},{"@type":"WebSite","@id":"https:\/\/clicktrust.be\/nl\/#website","url":"https:\/\/clicktrust.be\/nl\/","name":"Clicktrust","description":"We are CLICKTRUST. Full transparency","publisher":{"@id":"https:\/\/clicktrust.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clicktrust.be\/nl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/clicktrust.be\/nl\/#organization","name":"Clicktrust","url":"https:\/\/clicktrust.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/clicktrust.be\/nl\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Clicktrust"},"image":{"@id":"https:\/\/clicktrust.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clicktrustbrussels\/","https:\/\/www.youtube.com\/channel\/UCKKPuTA6ssQo_w1Kzs9Ldwg","https:\/\/www.linkedin.com\/company\/clicktrust-marketing\/","https:\/\/instagram.com\/clicktrust?igshid=YmMyMTA2M2Y"]}]}},"_links":{"self":[{"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/pages\/37054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/comments?post=37054"}],"version-history":[{"count":0,"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/pages\/37054\/revisions"}],"wp:attachment":[{"href":"https:\/\/clicktrust.be\/nl\/wp-json\/wp\/v2\/media?parent=37054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}