{"id":37063,"date":"2022-06-20T15:19:11","date_gmt":"2022-06-20T13:19:11","guid":{"rendered":"https:\/\/clicktrust.be\/about-us\/history\/"},"modified":"2023-04-12T11:52:20","modified_gmt":"2023-04-12T09:52:20","slug":"geschiedenis","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/nl\/over-ons\/geschiedenis\/","title":{"rendered":"Geschiedenis"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”32333″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ constrain_group_1=”yes” bottom_padding=”100″ top_padding_phone=”60″ bottom_padding_phone=”60″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#012858″ advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-2-percent” column_padding_phone=”no-extra-padding” column_padding_position=”all” top_margin_tablet=”5vh” top_margin_phone=”2vh” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” text_color=”#ffffff” style=”full_text” highlight_expansion=”default”]\n

Geschiedenis<\/h1>\n[\/nectar_highlighted_text][vc_column_text el_class=”h1-sub-white”]Wat eraan vooraf ging<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”60″ custom_height_phone=”40″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_1=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

Voor 2014…<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

“Een uit de hand gelopen freelance project”.<\/strong> Voor 2014 bestond CLICKTRUST enkel uit onze huidige Managing Director, Fabian Van De Wiele, en een andere freelancer. Hun specialiteiten waren SEA\/SEO en analytics. In oktober 2014 werd de eerste werknemer aangenomen (die weigert te vertrekken). We werkten voor KMOs en agencies als SEA specialisten en gaven trainings aan bedrijven van verschillende groottes.<\/p>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” 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2016-2017<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Laten we een agency starten”.<\/strong> Kort daarna begonnen we met werken voor meer gekende merken, maar we behielden onze KMO klanten. Rond 2016 verwelkomden we een grote corporate klant, DKV, en breidden we ons team uit met 2 nieuwe werknemers. Zo werd CLICKTRUST plots een agency. Vanaf 2017 kwam alles in een stroomversnelling. We breidden onze kennis uit en voegden ‘paid social’ en ‘programmatic advertising’<\/strong> toe aan onze diensten. Meer mensen vervoegden ons team en een Operations Manager werd aangesteld. CLICKTRUST werd opgepikt door een Google Incubator programma<\/strong> en we besloten dat we niet langer een uit de hand gelopen freelanceproject waren, maar een echt bedrijf. We stelden een roadmap op voor de komende 3 jaar en startten met de uitvoering ervan.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”60″ bottom_padding_phone=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

2018 – 2019<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\u201cVrienden worden met Mountainview\u201d.<\/strong> Rond 2018 besloten we om samen te werken met Cedric Cauderlier & Sebastien Vanwelde en hun agentschap Mountainview. Tegenwoordig werken Mountainview & CLICKTRUST samen voor veel klanten. We delen dezelfde visie over service, transparantie en de rol van een agency in het steeds groter wordende complexe digitale ecosysteem.<\/strong> Tegen het einde van 2018 nam Mountainview een aandeel van 20% in CLICKTRUST. Ook verwelkomden we enkele grote namen zoals D’Ieteren en Unicef. Vandaag zijn we duidelijk geen freelance project meer, maar een volwaardig bedrijf<\/strong>. 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2020<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\u201cDoen wat we beloven, zowel aan klanten als medewerkers.\u201d<\/strong> Het bedrijf wordt in volledige transparantie<\/strong> geleid, waarbij CLICKTRUST wordt beschouwd als een gezamenlijk project met als doel verschillende behoeften te vervullen: de behoefte om productief te zijn, de behoefte om comfortabel te leven en de verplichting om iets terug te geven aan de samenleving. Gaandeweg hebben we een plek veroverd in het huidige digitale landschap, dat we de komende jaren gaan uitbreiden, ook al is dat niet noodzakelijk ons hoofddoel. Voor 2020 richten we ons op het waarmaken van onze kernbelofte om de ROI te verhogen<\/strong>, terwijl we gestaag groeien en onderweg niemand verliezen.”[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” top_padding=”80″ constrain_group_1=”yes” bottom_padding=”80″ top_padding_phone=”60″ bottom_padding_phone=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

2021<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Creatie van een digital acceleration ecosystem”.<\/strong> Samen met Mountainview, MVstudio, Stereo en onze spin-off Izoard bouwen we een holding (MTV Networks) waar elk van de agencies een potenti\u00eble partner is, afhankelijk van de digitale maturiteit van de klant. Ons uiteindelijke doel is om een \u200b\u200binvesteerder te worden in de business van de klant, wat we al gedaan hebben met kinderhorlogemerk Twistiti en 3D-scantechnologiebedrijf Treedy’s. 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2022<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”0″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]“Herstructurering van het team”<\/strong> In 2022 hebben we het aantal teams teruggebracht en een HR manager, Marketing Manager en CFO aangesteld. Daarnaast lanceerden we LYKTA, ons zusterbedrijf dat media performance measurement solutions aanbiedt zoals Marketing Mix Modelling, TV Performance & Drive to web en Geo AB tests. Gedurende deze periode hebben we ook onze relaties met onze collega’s van de MTV Networks groep versterkt door middel van twee geweldige teambuilding evenementen.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”37133″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”37395″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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