{"id":37095,"date":"2022-08-18T15:42:33","date_gmt":"2022-08-18T13:42:33","guid":{"rendered":"https:\/\/clicktrust.be\/google-analytics-4-resources\/"},"modified":"2023-02-23T15:50:44","modified_gmt":"2023-02-23T14:50:44","slug":"google-analytics-4-resources","status":"publish","type":"page","link":"https:\/\/clicktrust.be\/nl\/google-analytics-4-resources\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”29661″ bg_image_phone=”29668″ bg_position=”right bottom” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”100″ bottom_padding=”80″ top_padding_phone=”20″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default” custom_font_size=”48px”]\n

Gebruik jij Google Analytics 4 al?<\/h1>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” text_color=”#012858″ style=”full_text” highlight_expansion=”default”]\n

Binnenkort zal Universal Analytics uitdoven en vanaf 1 juli 2023 zullen nieuwe hits niet meer verwerkt worden. Met nog maar 4 maanden te gaan, is dit het moment om de overstap te maken. Ons team van ervaren digital performance analysts staat klaar om je hierbij te helpen.<\/span><\/p>\n

Neem je toch liever zelf de touwtjes in handen? Geen probleem, onze blogberichten en Google Analytics 4 training helpen je op weg.<\/span><\/p>\n[\/nectar_highlighted_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-3″ icon_family=”none” el_class=”btn-white” text=”Ontdek onze opleiding” margin_right=”20″ url=”#looking-for-a-google-analytics-4-training”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”btn-white” text=”Contacteer ons” url=”#google-analytics-4-ready-to-switch-gears”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”creative-services” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Onze blog posts over Google Analytics 4<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1677163706941{padding-right: 10% !important;}”]We experimenteren nu al een tijdje met GA4 en bundelden onze kennis in verschillende blog posts.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/” css=”.vc_custom_1672221036250{margin-top: 50px !important;margin-bottom: 25px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

GA4 vs. Universal Analytics: 12 fundamental questions anwered<\/strong><\/p>\n

Google Analytics4 is the future of web analytics. We took 12 real questions we received from clients & colleagues about the new GA4 and answered it with actionable insights.[\/fancy_box][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/google-analytics-4-one-year-later\/” css=”.vc_custom_1672221147741{margin-top: 25px !important;margin-bottom: 2em !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

Google Analytics 4: One year later<\/strong><\/p>\n

Given that Universal Analytics is doomed to become obsolete, it is high time to get familiar with Google Analytics 4. What has changed since its release?[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/upgrading-to-google-analytics-4\/” css=”.vc_custom_1672221129855{margin-top: 50px !important;margin-bottom: 25px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

All you need to know for a successful migration to Google Analytics 4<\/strong><\/p>\n

In this article, we discuss the most important things you need to know before upgrading to Google Analytics 4, as well as how to upgrade to GA4 and how to get the most out of it.[\/fancy_box][fancy_box box_style=”color_box_basic” icon_family=”none” link_new_tab=”true” box_color=”#f2f4f7″ content_color=”#012858″ box_color_opacity=”0.6″ box_alignment=”left” border_radius=”default” image_loading=”default” enable_animation=”true” animation=”fade-in-from-bottom” color_scheme=”none” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”0″ link_url=”https:\/\/clicktrust.be\/blog\/analytics\/tutorial-linking-google-analytics-4-to-google-bigquery\/” css=”.vc_custom_1672221166691{margin-top: 25px !important;margin-bottom: 2em !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]\n

Linking GA4 with BigQuery and connecting with R.<\/strong><\/p>\n

In this post, we explain how you can create your very first BigQuery project with Google Analytics 4 data.[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f4f7″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”looking-for-a-google-analytics-4-training” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

CLICKTRUST ACADEMY<\/h6>\n

Op zoek naar een Google Analytics 4 opleiding?<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”30″ custom_height_phone=”20″][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]CLICKTRUST Academy biedt verschillende Google Analytics 4 trainingen aan, die plaatsvinden op ons kantoor in Brussel. Op verzoek organiseren we ook priv\u00e9trainingen voor groepen.[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]Tijdens deze training leert onze instructeur Alex Massart je meer over de mogelijkheden van GA4, van betere attributie tot het pushen van non-cookie-based audiences naar Google Ads. Samen zetten jullie ook je eerste Google Analytics 4 property op.[\/nectar_highlighted_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”btn-white” text=”Ontdek onze Google Analytics opleiding” url=”https:\/\/clicktrust.be\/nl\/clicktrust-academy-digital-marketing-training-brussels\/google-analytics-opleiding-brussel\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”google-analytics-4-ready-to-switch-gears” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31737″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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