{"id":37796,"date":"2019-09-03T07:09:03","date_gmt":"2019-09-03T05:09:03","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/geen-onderdeel-van-een-categorie\/last-months-top-news-from-our-industry-august-2019\/"},"modified":"2023-01-11T14:51:32","modified_gmt":"2023-01-11T13:51:32","slug":"last-months-top-news-from-our-industry-august-2019","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/nl\/blog\/monthly-sector-news\/last-months-top-news-from-our-industry-august-2019\/","title":{"rendered":"The CLICKTRUST monthly pick \u2013 August 2019"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]News and articles that allow us to stay on top of our game. You might want to read them too.<\/p>\n

Data & Privacy<\/h2>\n

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe<\/strong><\/a><\/span><\/h3>\n

– Adexchanger<\/span><\/p>\n

\u201cThere is a latent question in the air,\u201d said Townsend Feehan, CEO of IAB Europe. \u201cIs it possible to do programmatic in a way that complies with the GDPR?\u201d<\/span><\/p>\n

Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions<\/strong><\/a><\/span><\/h3>\n

– Adexchanger<\/span><\/p>\n

It\u2019s high time that marketing analytics teams perform a thorough audit of their measurement stacks, rules and approaches. For example, it\u2019s worthwhile to understand how much of the business is driven by Apple\u2019s Safari and how the attribution by channel is impacted since the new tracking restrictions went live this year.<\/span><\/p>\n

The best digital marketing stats we\u2019ve seen this week<\/strong><\/a><\/span><\/h3>\n

– Econsultancy<\/span><\/p>\n

1) Influencer fraud predicted to cost brands $1.3 billion in 2019
\n2) Correlation found between GDPR and online visits and revenue
\n3) Ecommerce ad spend rises and CPCs fall
\n4) Mobile ad fraud costs marketers $2.3 billion in H1 2019
\n<\/span><\/p>\n

Is Conversion Lift the Future of Attribution?<\/strong><\/a><\/span><\/h3>\n

– Searchenginejournal<\/span><\/p>\n

If we will be able to conduct a controlled experiment for any campaign, keyword, or audience, there will be less guesswork in estimating the actual incremental value of advertising.<\/p>\n

Apple Clarifies Its Anti-Tracking Policy For Safari \u2013 And Possible Exceptions<\/strong><\/a><\/span><\/h3>\n

– Adexchanger<\/span><\/p>\n

\u201cYou can maybe look at what Apple is doing on Safari as a precursor to what could happen in mobile,\u201d Eliashiv said. \u201cAre mobile and web on the same path in terms of privacy?\u201d<\/p>\n

The Grim Future Of An Open Web Devoid Of User Tracking<\/strong><\/a><\/span><\/h3>\n

-Adexchanger<\/span><\/p>\n

While the regulations and browser changes that are coming into place are primarily being directed at user privacy, they will have the perverse effect of pushing even more personal data and revenue toward some companies that are arguably the greatest violators of user privacy. Certainly they\u2019ll be slapped with fines and will clean up their acts, but they will end up even more dominant in the industry than before.<\/span><\/p>\n

Is It Time To Reward Users For Sharing Their Identity?<\/strong><\/a><\/span><\/h3>\n

– Adexchanger<\/span><\/p>\n

A new idea: a reward program that grants \u201cbrite points\u201d to people who agree to have their identities tracked across a federation of websites. These points can be exchanged for free gas or other benefits.<\/span><\/p>\n

How to measure marketing in a world without cookie-tracking<\/strong><\/a><\/span><\/h3>\n

– Econsultancy<\/span><\/p>\n

There are a number of testing strategies you need to be familiar with in this new age of measurement. Here are the main ones, arranged from the broadest scope to the narrowest.<\/p>\n

Ignoring The Clash Between RTB And Privacy Regulations Doesn\u2019t Remove The Threat<\/strong><\/a><\/span><\/h3>\n

– Adexchanger<\/span><\/p>\n

There are two outcomes, in my opinion. The first (and only one, if you asked me)\u00a0is for quality media owners to break away from the programmatic marketplace and create their own walled garden, RTB-free.
\nThe second outcome is crueler but sadly the most likely, the longer media brands\u2019 tinker: Only those that can afford to switch RTB off and diversify \u2013 by offering capabilities like sophisticated contextual targeting and non-RTB behavioral targeting \u2013 will survive.<\/p>\n

Google Ads & Google Analytics<\/h2>\n

How to Handle Google Ads Average Position Sunsetting<\/strong><\/a><\/span><\/h3>\n

– Clix Marketing<\/span><\/p>\n

If you are still using average position to evaluate performance, it\u2019s time to start getting familiar with the metrics that can be used to improve ad placement: Search top impression rate and Search absolute top impression rate.<\/span><\/p>\n

Step by Step: Setting up an App + Web Property<\/strong><\/a><\/span><\/h3>\n

– Krista Seiden<\/span><\/p>\n

In this Step by Step guide, I\u2019ll take you through the three steps you\u2019ll need to go through to set up a new App + Web Property in Google Analytics. <\/span><\/p>\n

Google extends same-meaning close variants to phrase match, broad match modifiers<\/strong><\/a><\/span><\/h3>\n

– Searchengineland<\/span><\/p>\n

As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other.
\nThis change will rollout in English in the coming weeks, with more languages to follow through 2020.<\/span><\/p>\n

A new way to unify app and website measurement in Google Analytics<\/strong><\/a><\/span><\/h3>\n

– Google<\/span><\/p>\n

Currently, many businesses measure app engagement with Google Analytics for Firebase and website engagement with Google Analytics. While each of these products separately offer powerful insights, getting a more unified picture of engagement across your app and website can be a manual and painstaking process.
\nTo make this simpler, we\u2019re announcing a new way to measure apps and websites together for the first time in Google Analytics.<\/span><\/p>\n

Facebook & Instagram<\/h2>\n

Facebook Adds Instagram Scheduling to Creator Studio<\/strong><\/a><\/span><\/h3>\n

– Social Media Today<\/span><\/p>\n

Yes, that’s right – native Instagram scheduling, via an official app.<\/span><\/p>\n

Changes to text and aspect ratios on Mobile News Feed<\/strong><\/a><\/span><\/h3>\n

– Facebook<\/span><\/p>\n

Updates for mobile News Feed: Fewer lines of primary text will show on mobile News Feed. Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text.
\nMaximum media height for photos and videos will reduce to 4:5 on mobile News Feed. The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31229″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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