{"id":37820,"date":"2020-11-03T09:53:02","date_gmt":"2020-11-03T08:53:02","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/geen-onderdeel-van-een-categorie\/the-death-of-cookies-and-how-to-activate-crm-data\/"},"modified":"2023-10-19T14:10:27","modified_gmt":"2023-10-19T12:10:27","slug":"the-death-of-cookies-and-how-to-activate-crm-data","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/nl\/blog\/analytics\/the-death-of-cookies-and-how-to-activate-crm-data\/","title":{"rendered":"The death of cookies and how to activate CRM data"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-42807\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-1024x717.png\" alt=\"\" width=\"1024\" height=\"717\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-1024x717.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-300x210.png 300w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-768x537.png 768w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-1536x1075.png 1536w, https:\/\/clicktrust.be\/wp-content\/uploads\/2020\/11\/mockup-the-death-of-cookies-2048x1433.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Ever since 2010, when Google launched the ability to retarget people based on their actions on a website, this targeting method has been an important part of marketing strategies. Other advertising platforms soon followed and implemented the same functionalities.<\/p>\n<p>However, recently, changes to browsers and the GDPR legislation have severely impacted the power of cookie-based audiences? How? Why should you care? What are the alternatives? Download the whitepaper below and find out![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; 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