Google is bringing video ads to Youtube Shorts and Google Discover, Meta is introducing recurring notifications, TikTok is launching TikTok Pulse, Google’s responsive ads are going vertical, and much more!<\/p>\n
Let’s get you up to speed.<\/p>\n
– Benjamin Hec<\/p>\n
Performance Max is a new goal-based campaign type and way to buy traffic on the Google Network. It allows advertisers to run one single campaign combining all of Google\u2019s channels: YouTube, Display, Search, Search Partners, Shopping, Discover, Gmail, and Maps. Sounds pretty convincing, doesn\u2019t it? Let\u2019s see what the actual performance is telling us after having run the test on one of our client\u2019s Google Ads accounts.<\/p>\n
– Lore Dessent<\/p>\n
Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year\u2019s edition focused on three key topics: reimagining what is possible, driving results, and building resilience for the future. Didn\u2019t have time to watch the live broadcast? No worries, we\u2019ve got you covered with a summary of the Google Marketing Live event.<\/p>\n
<\/p>\n
– MarTech<\/p>\n
“Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled during its annual I\/O Summit event.”<\/p>\n
– Google Advertising Policies<\/p>\n
“Google renamed the European Union user consent policy to European user consent policy for improved clarity on the scope of this policy. Advertisers must obtain appropriate consent from users in the European Economic Area and the UK for the use of cookies or the use of personal data for personalized ads.”<\/p>\n
– Google Ads & Commerce Blog<\/p>\n
“A trustworthy advertising experience is critical to getting helpful and useful information to people around the world. And this year, we\u2019ll continue to address areas of abuse across our platforms and network to protect users and help credible advertisers and publishers. Providing more transparency and control over the ads people see is a big part of that goal.”<\/p>\n
<\/p>\n
– Search Engine Land<\/p>\n
“Customer Match lists will be leveraged more within Google Ads. These lists will soon be eligible to be used within an account to help aid Smart Bidding and\/or Optimized Targeting. This is a shift from how Customer Match lists are applied today. Advertisers currently need to manually apply these to a campaign.”<\/p>\n
– 9to5Google<\/p>\n
“YouTube Shorts has been testing ads since last year, and Google announced today that it\u2019s \u201cnow gradually rolling that out to all advertisers around the world.\u201d In addition to YouTube Shorts and TV, video ads are also \u201csoon\u201d coming to Google Discover.”<\/p>\n
– Search Engine Land<\/p>\n
“The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers.”<\/p>\n
– Search Engine Journal<\/p>\n
“A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce. Prabhakar Raghavan, a senior Vice President at Google who oversees Search, Maps, and Ads, gave everyone a glimpse of his vision at this year\u2019s Google I\/O conference.”<\/p>\n
– Kevin Indig<\/p>\n
“Every announcement at Google I\/O 2022 had AI at its heart. No surprise for an \u201cAI-first\u201d company but what used to be a vision in 2021 finally becomes reality. 2021 I\/O introduced MUM and the idea of multimodality in Search. 2022 focused on the actual application of MUM (without really mentioning it) beyond a few search features.”<\/p>\n
– Search Engine Land<\/p>\n
“A new video page indexing report is coming to Google Search Console in the near future. The new report shows you a summary of all the video pages Google found while crawling and indexing your site.”<\/p>\n
– Search Engine Journal<\/p>\n
“Google\u2019s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while the corresponding lab data can be used for diagnostic purposes. The new Lighthouse metrics are Interaction to Next Paint (INP) and Time to First Byte (TTFB).”<\/p>\n
– Google The Keyword<\/p>\n
“Google is adding a way to find local information with multisearch, so you can uncover what you need from the millions of local businesses on Google. You\u2019ll be able to use a picture or screenshot and add \u201cnear me\u201d to see options for local restaurants or retailers that have the apparel, home goods, and food you\u2019re looking for.”<\/p>\n
– Search Engine Land<\/p>\n
“Google said it will soon incorporate a new signal into image ranking. Google is also introducing a new type of schema in an attempt to help make its image search results more racially diverse and inclusive. ”<\/p>\n
<\/p>\n
– Google Search Central Blog<\/p>\n
“Today, we’re releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform”<\/p>\n
– Kevin Indig<\/p>\n
“Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?”<\/p>\n
<\/p>\n
– TikTok for Business<\/p>\n
“TikTok announced that they’ve partnered with WooCommerce to make it easy for WooCommerce merchants to connect their business with TikTok and reach their global audience!”<\/p>\n
– Meta for Developers<\/p>\n
“To help businesses drive more meaningful conversations, Meta announced Recurring Notifications on the Messenger Platform which will allow businesses to send proactive, automated messages, to people who have opted in to receiving them, that drive re-engagement and keep the conversation going, right in the thread.”<\/p>\n
– Search Engine Journal<\/p>\n
“TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience\u2019s behavior, their interests, and their general sentiment toward brands.”<\/p>\n
– TikTok Newsroom<\/p>\n
“TikTok introduced TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.”[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31229″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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