So what’s new in the digital world in February?<\/p>\r\n
Despite the rumors, Meta is not thinking about leaving Europe. Google introduced the Privacy Sandbox on Android,\u00a0 a new Google Shopping experience scorecard was introduced, Auto-tagging was added to Google Merchant Center free listings, short titles were rolled out for product ads, and much more!<\/p>\r\n
Let’s get you up to speed.<\/p>\r\n
\u00a0<\/p>\r\n\r\n
Google has strongly reviewed its partner program this year. As of February 2022, only the top 3% of agencies are entitled to have the status of Premier Partner. We are happy to announce CLICKTRUST is part of this top 3%.<\/p>\r\n
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– Benjamin Niyonkuru<\/span><\/p>\r\n As a digital marketer, Google Chrome has a wide range of tools, plugins, and extensions designed to make your life easier. In this article, we cover our favorite, easy-to-use chrome extensions that can help you save time and increase your efficiency.<\/p>\r\n – Fabian Van De Wiele<\/span><\/p>\r\n Last Thanks to our own bootcamp, we are now finally able to recruit based on soft and fairly common hard skills, increasing our talent pool massively. Since then, we\u2019re offering this bootcamp to all companies who are fed up with waiting for that perfect trilingual with 3 years of performance or paid media experience\u2026. We\u2019re organizing trainings specifically for newcomers who are just hired.<\/p>\r\n <\/p>\r\n <\/span><\/p>\r\n\r\n – Google Product Updates<\/span><\/p>\r\n “Today, we\u2019re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.”<\/span><\/p>\r\n – ARS Technica<\/span><\/p>\r\n “Since Google is not making any privacy changes mandatory, it is basically asking advertising companies to voluntarily stop collecting data on users. If advertisers wanted to do that, they could make that change today. Advertisers don’t actually need to wait for a technical solution to be finished.”<\/p>\r\n – TechCrunch<\/span><\/p>\r\n “Facebook\u2019s ad business is certainly heavily exposed to any regulatory hurricane of enforcement against permission-less Internet tracking since it doesn\u2019t offer its own users any opt-out from behavioral targeting.”<\/p>\r\n <\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google has enabled auto-tagging for free product listing and free local product listing through Google Merchant Center. This should enable better tracking of your shopping campaigns through Google Search by adding a result ID to your URLs.”<\/p>\r\n – Social Media Today<\/span><\/p>\r\n “Google has added the capacity for Google advertisers to manage the frequency of exposure to their CTV campaigns per viewer, enabling broader exposure for lower cost, while also avoiding over-saturation, and potential annoyance, with their ads.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google Ads has rolled out Enhanced Conversions for Leads. This option offers an alternative to the existing Google Click ID-based offline conversion tracking method.”<\/p>\r\n – Search Engine Journal<\/span><\/p>\r\n “Google recently added a new optional attribute to Merchant Center called \u201cshort title\u201d. This update allows you to be more concise and to the point with your products.”<\/p>\r\n – Search Engine Land<\/span><\/p>\r\n “Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an \u201cexcellent customer experience\u201d Google will, in turn, reward those merchants with \u201ca boost in rankings,\u201d \u201ca badge\u201d and \u201cother benefits that will help consumers find your business,\u201d within the Google Shopping tab in Google Search”<\/p>\r\n <\/p>\r\n \u00a0<\/p>\r\n\r\n – Protocol<\/span><\/p>\r\n “Facebook is dying. The signs have been out there for a while, of course: slowing growth around the world, an increased focus on Instagram and WhatsApp and Messenger, and then a hard pivot toward the metaverse, including a whole-ass name change so that Meta’s potential might not be brought down by Facebook. But all we saw until now was slow growth, not decline.”<\/p>\r\n – Meta<\/span><\/p>\r\n “We have absolutely no desire to withdraw from Europe; of course, we don\u2019t. But the simple reality is that Meta, like many other businesses, organizations, and services, relies on data transfers between the EU and the US in order to operate our global services.”<\/p>\r\n – Social Media Today<\/span><\/p>\r\n “Meta\u2019s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform\u2019s massive scale to capitalize on the popularity of short-form video content.”<\/p>\r\n <\/p>\r\n – Google Search Central<\/span><\/p>\r\n “With the new URL Inspection API, we’re providing a new tool for developers to debug and optimize their pages. You can request the data Search Console has about the indexed version of a URL; the API will return the indexed information currently available in the URL Inspection tool.”<\/p>\r\nWaiting for unicorns isn’t a strategy<\/a><\/strong><\/h3>\r\n
Data & privacy<\/h2>\r\n
Introducing the Privacy Sandbox on Android<\/a><\/h3>\r\n
Android’s toothless “Privacy Sandbox” fails to answer iOS tracking limits<\/span><\/span><\/a><\/strong><\/h3>\r\n
On Meta’s ‘regulatory headwinds’ and adtech’s privacy reckoning<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google-related updates<\/h2>\r\n
Auto-tagging added to Google Merchant Center free listings<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google adds new exposure frequency controls for CTV campaigns<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google Ads makes changes to automated extensions<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google makes offline conversion tracking easier with Enhanced Conversions for Leads<\/span><\/span><\/a><\/strong><\/h3>\r\n
Google Rolls Out Short Titles For Product Ads<\/span><\/span><\/a><\/strong><\/h3>\r\n
New Google Shopping experience scorecard<\/span><\/span><\/a><\/strong><\/h3>\r\n
Social media news<\/h2>\r\n
It’s the beginning of the end of Facebook<\/a><\/strong><\/h3>\r\n
Meta Is Absolutely Not Threatening to Leave Europe<\/span><\/span><\/a><\/strong><\/h3>\r\n
Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push<\/span><\/span><\/a><\/strong><\/h3>\r\n
Tools<\/h2>\r\n
Welcoming the new Search Console URL Inspection API<\/span><\/span><\/a><\/strong><\/h3>\r\n
Screaming Frog Adds Google URL Inspection API<\/span><\/span><\/a><\/strong><\/h3>\r\n