{"id":38788,"date":"2021-10-28T15:30:30","date_gmt":"2021-10-28T13:30:30","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/geen-onderdeel-van-een-categorie\/upgrading-to-google-analytics-4\/"},"modified":"2023-02-22T19:23:04","modified_gmt":"2023-02-22T18:23:04","slug":"upgrading-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/nl\/blog\/analytics\/upgrading-to-google-analytics-4\/","title":{"rendered":"Google Universal Analytics to Google Analytics 4: All you need to know for a successful migration"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed the fundamental <a href=\"\/blog\/analytics\/google-analytics-4-vs-universal-analytics-12-fundamental-questions-answered\/\">differences between Google Analytics 4 and Universal Analytics<\/a>. Though we don\u2019t see Google Universal Analytics disappear anytime soon, we do believe that Google Analytics 4 is the future.<\/p>\n<p>In this article, we will discuss the most important things you need to know before upgrading to Google Analytics 4, as well as how to upgrade to GA4 and how to get the most out of it.<\/p>\n<p>&nbsp;<\/p>\n<h2>5 things you need to know before upgrading to Google Analytics 4<\/h2>\n<p>Are you considering migrating to Google Analytics 4 as well? Before we explain to you how to upgrade to GA4, here are some things you need to be aware of first:<\/p>\n<p>&nbsp;<\/p>\n<h3>GA4 is still in BETA<\/h3>\n<p>Google Analytics 4 is still in BETA, which means that there are still a lot of bugs. Even more important is that even after one year, a lot of essential features are still missing. Some examples include:<\/p>\n<ul>\n<li>Annotations<\/li>\n<li>Integration with Google Search Console, Google Optimize, \u2026<\/li>\n<li>Exclude query parameters<\/li>\n<li>Calculated metrics<\/li>\n<li>Custom channel groupings<\/li>\n<li>Comprehensive filters<\/li>\n<li>Views<\/li>\n<li>Drill-downs in reports<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Because of this, we advise you to use Universal Analytics and Google Analytics 4 in parallel for now.<\/p>\n<h3><\/h3>\n<h3>It\u2019s not an upgrade. You need to create an additional GA4 property.<\/h3>\n<p>We admit it, our title might be a bit misleading. Rather than turning your existing Google Analytics property into a GA4 property, you will need to create a new property. As you will see later in this article, it is possible to have the two properties linked though.<\/p>\n<p>&nbsp;<\/p>\n<h3>You can\u2019t migrate historical data to Google Analytics 4<\/h3>\n<p>Probably the biggest reason why you should \u201cupgrade\u201d to Google Analytics 4 is the fact that you can\u2019t import historical data from your Universal Analytics property into your new GA4 property. So even if you decide not to actively use Google Analytics 4 just yet, you will have collected enough data by the time Google Analytics 4 leaves its \u201cinfancy\u201d phase. All the more reason to set up Google Analytics 4!<\/p>\n<p>&nbsp;<\/p>\n<h3>If you have a App+Web property, you already have a GA4 property<\/h3>\n<p>If you already have an App+Web property set up, you\u2019re lucky! Alll App+Web properties are already available as GA4 properties.<\/p>\n<p>&nbsp;<\/p>\n<h3>A good tagging plan is crucial<\/h3>\n<p>As with Universal Analytics, a <a href=\"\/blog\/analytics\/tagging-plan-why-you-need-it-and-how-to-create-one\/\">tagging plan<\/a> is crucial. Even more so in Google Analytics 4 because you now have to define your own naming conventions, as mentioned in our previous article on Google Analytics 4.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to \u201cupgrade\u201d to Google Analytics 4<\/h2>\n<h3>Creating a GA4 property in parallel with a Universal Analytics property<\/h3>\n<p>Within the admin section of your existing Google Analytics property, select the \u2018GA4 Setup Assistant\u2019.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34773 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-1-GA4-Setup-Assistant-2-1024x296-1.png\" alt=\"\" width=\"1024\" height=\"296\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-1-GA4-Setup-Assistant-2-1024x296-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-1-GA4-Setup-Assistant-2-1024x296-1-768x222.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Next, click the \u2018Get Started\u2019 button to set up your new Google Analytics 4 property.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34774\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-2-Set-up-new-GA4-property-1-1024x585-1.png\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-2-Set-up-new-GA4-property-1-1024x585-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-2-Set-up-new-GA4-property-1-1024x585-1-768x439.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A pop-up window will appear. You can click on \u201cCreate property\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34775 size-full\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-3-Create-new-GA4-property-1.png\" alt=\"\" width=\"794\" height=\"609\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-3-Create-new-GA4-property-1.png 794w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-3-Create-new-GA4-property-1-768x589.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s it. You\u2019ve just created a Google Analytics 4 property. Within the \u2018GA4 Setup Assistant\u2019, you can see which GA4 property your UA property is linked to.<\/p>\n<p>&nbsp;<\/p>\n<h3>Creating a new GA4 property from scratch<\/h3>\n<p>You can also set up a GA4 property from scratch, though we strongly advise against that for now. In any case, these are the steps you need to take.<\/p>\n<p>&nbsp;<\/p>\n<p>You will want to create a Google Analytics account first if you don\u2019t have one already. In order to do that, you need to click the \u2018Create Account\u2019 button in the \u2018Admin\u2019 section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34776\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-5-Create-a-Google-Analytics-account.png\" alt=\"\" width=\"555\" height=\"411\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-5-Create-a-Google-Analytics-account.png 555w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-5-Create-a-Google-Analytics-account-300x222.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Next, fill in the account details, as well as the details of your first property.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34777\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-6-Create-your-first-GA4-property-1024x565-1.png\" alt=\"\" width=\"1024\" height=\"565\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-6-Create-your-first-GA4-property-1024x565-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-6-Create-your-first-GA4-property-1024x565-1-768x424.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you already have a Google Analytics account, you can create a new GA4 property by clicking on \u2018Create Property\u2019 in the \u2018Admin\u2019 section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34778\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-7-Create-a-new-GA4-property-1024x289-1.png\" alt=\"\" width=\"1024\" height=\"289\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-7-Create-a-new-GA4-property-1024x289-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-7-Create-a-new-GA4-property-1024x289-1-768x217.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>In this case, you will only have to fill in the details of your new property.<\/p>\n<p>&nbsp;<\/p>\n<h3>Creating a data stream in Google Analytics 4<\/h3>\n<p>Once you have set up your new GA4 property, you still need to add it to your website(s) and\/or apps. Unlike Universal Analytics, Google Analytics 4 works with \u2018Data Streams\u2019. Each data stream is one website and\/or app. You can add up to 50 of them to each GA4 property.<\/p>\n<p>To create a new data stream, click on \u2018Data Stream\u2019 in the \u2018Admin\u2019 section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34780\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-8-Data-stream-in-GA4.png\" alt=\"\" width=\"835\" height=\"482\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-8-Data-stream-in-GA4.png 835w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-8-Data-stream-in-GA4-768x443.png 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As you can see, you can add data streams for websites, Android apps and\/or iOS apps:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34781\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-9-Set-up-a-data-stream-in-Google-Analytics-4.png\" alt=\"\" width=\"762\" height=\"197\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-9-Set-up-a-data-stream-in-Google-Analytics-4.png 762w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-9-Set-up-a-data-stream-in-Google-Analytics-4-300x78.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s say we want to add a website data stream. All you have to do is fill in the URL of your website and give a name to the stream. By default, all enhanced measurement options are enabled. We recommend you to leave it like that. In the next section, we will explain exactly why.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34782\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-10-Create-a-data-stream-in-GA4-1024x318-1.png\" alt=\"\" width=\"1024\" height=\"318\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-10-Create-a-data-stream-in-GA4-1024x318-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-10-Create-a-data-stream-in-GA4-1024x318-1-768x239.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s it. You\u2019ve just created your first data stream. Click on it and copy the Measurement ID, because we still need this for the final step.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34783\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-11-Measurement-ID-in-GA4-1024x233-1.png\" alt=\"\" width=\"1024\" height=\"233\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-11-Measurement-ID-in-GA4-1024x233-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-11-Measurement-ID-in-GA4-1024x233-1-768x175.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><\/h3>\n<h3>Installing GA4 on your website<\/h3>\n<p>After creating a data stream for your website, the only thing left to do is to install Google Analytics 4 on your website. We recommend you to use Google Tag Manager for this.<\/p>\n<p>If you don\u2019t have Google Tag Manager (GTM) installed on your website yet, we advise you to follow this <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=en\" target=\"_blank\" rel=\"noopener\">guide on how to set up and install a GTM account and container<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Once you have Google Tag Manager set up and installed on your website, you can create your GA4 tag by clicking on \u2018New\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34784\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-12-Create-a-GA4-tag-in-GTM-1024x332-1.png\" alt=\"\" width=\"1024\" height=\"332\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-12-Create-a-GA4-tag-in-GTM-1024x332-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-12-Create-a-GA4-tag-in-GTM-1024x332-1-768x249.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Give the tag a name that makes it easy for you to identify it. Next, choose the tag type \u2018Google Analytics: GA4 Configuration\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34785\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-13-GA4-configuration-in-GTM.png\" alt=\"\" width=\"685\" height=\"606\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-13-GA4-configuration-in-GTM.png 685w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-13-GA4-configuration-in-GTM-300x265.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now is the time to paste the measurement ID we just copied from your data stream. Finally, set the firing trigger to \u2018All pages\u2019 before saving.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34786\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-14-GA4-configuration-in-GTM.png\" alt=\"\" width=\"1277\" height=\"526\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-14-GA4-configuration-in-GTM.png 1277w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-14-GA4-configuration-in-GTM-768x316.png 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/p>\n<p>Submit your changes in Google Tag Manager and you\u2019re all set up! Congratulations!<\/p>\n<p>&nbsp;<\/p>\n<h2>Getting the most out of Google Analytics 4<\/h2>\n<h3>How to enable enhanced measurement in Google Analytics 4?<\/h3>\n<p>As explained in the previous section, <a href=\"https:\/\/www.lovesdata.com\/blog\/enhanced-measurement\" target=\"_blank\" rel=\"noopener\">\u2018enhanced measurement\u2019<\/a> is already enabled by default when creating a new data stream in GA4.<\/p>\n<p>Enhanced measurement makes it possible for you to automatically collect insights into how people engage with the content on your website. This includes the following actions:<\/p>\n<ul>\n<li>page views<\/li>\n<li>scrolls<\/li>\n<li>clicks on outbound links<\/li>\n<li>site search<\/li>\n<li>video engagement<\/li>\n<li>file downloads.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34788\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-15-Enhanced-measurement-in-GA4.png\" alt=\"\" width=\"685\" height=\"470\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-15-Enhanced-measurement-in-GA4.png 685w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-15-Enhanced-measurement-in-GA4-300x206.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you switched off \u2018Enhanced measurement\u2019 initially, you can still re-enable this option by navigating to your data stream. To do this, you need to click on \u2018Data streams\u2019 in the \u2018Admin\u2019 section. Then click on the data stream you want to edit and switch on the \u2018enhanced measurement\u2019 toggle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34789\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-16-Enable-enhanced-measurment-in-GA4-1024x235-1.png\" alt=\"\" width=\"1024\" height=\"235\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-16-Enable-enhanced-measurment-in-GA4-1024x235-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-16-Enable-enhanced-measurment-in-GA4-1024x235-1-768x176.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to and why link Google Ads to Google Analytics 4?<\/strong><\/p>\n<p>You can link up to 20 Google Ads accounts to a GA4 property. To set this up, you need to click on \u2018Google Ads Linking\u2019 in the \u2018Admin\u2019 section. If your Google Ads account(s) are not linked yet, click on \u2018Link\u2019, select all the accounts you want to connect and confirm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34790\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-17-Link-Google-Ads-to-GA4-1024x592-1.png\" alt=\"\" width=\"1024\" height=\"592\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-17-Link-Google-Ads-to-GA4-1024x592-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-17-Link-Google-Ads-to-GA4-1024x592-1-768x444.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By default, \u2018Personalized Advertising\u2019 and \u2018Auto-tagging\u2019 are enabled.<\/p>\n<p>The option <a href=\"https:\/\/support.google.com\/analytics\/answer\/9626162?hl=en\" target=\"_blank\" rel=\"noopener\">\u2018Personalized Advertising\u2019<\/a> allows you to have Google Analytics audience lists and remarketing events published to your linked Google Ads accounts.<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3095550?hl=en\" target=\"_blank\" rel=\"noopener\">\u2018Auto-tagging\u2019<\/a>, on the other side, is needed for a number of things:<\/p>\n<ul>\n<li>Tracking conversions on your website generated by Google Ads campaigns<\/li>\n<li>Import conversion data into Google Ads from Google Analytics 4<\/li>\n<li>Import Google Ads campaign &amp; cost data into Google Analytics 4<\/li>\n<li>Import Google Analytics 4 site engagement metrics into Google Ads reporting.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>As these are both very useful features, we strongly recommend you to leave both \u2018Personalized Advertising\u2019 and \u2018Auto-tagging\u2019 enabled. After checking your link setup, you can submit.<\/p>\n<p>To see all the Google Analytics 4 properties that are linked to your Google Ads account, you have to navigate to \u2018Linked accounts\u2019 within the \u2018Tools &amp; settings\u2019 in Google Ads. Clicking on \u2018Manage &amp; link\u2019 next to \u2018Google Analytics (GA4) &amp; Firebase\u2019 allows you to see all linked properties.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34791\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-18-Link-between-GA4-and-Google-Ads-1024x224-1.png\" alt=\"\" width=\"1024\" height=\"224\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-18-Link-between-GA4-and-Google-Ads-1024x224-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-18-Link-between-GA4-and-Google-Ads-1024x224-1-768x168.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>How to set up cross-domain tracking in Google Analytics 4?<\/h3>\n<p>Cross-domain tracking allows you to identify a user as one and the same user across different domains. Before setting up cross-domain tracking, it is good to know that it is not needed for subdomains of the same domain.<\/p>\n<p>As mentioned above, we still recommend you to set up Google Analytics 4 in parallel to Google Universal Analytics. However, this also implies that you need to make sure to set up cross-domain tracking in Google Analytics 4 for the same domains as you did in Google Universal Analytics.<\/p>\n<p>If cross-domain tracking on your website is currently set up through Google Tag Manager (GTM), you can check which domains are included by navigating to the \u2018User-Defined Variables\u2019 subsection within the \u2018Variables\u2019 section in GTM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34792\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-19-GTM-variables-199x300-1.png\" alt=\"\" width=\"199\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Within the \u2018User-Defined Variables\u2019 subsection, look for your Google Analytics settings variable and click on it. In there, you should see an overview of all domains included in the cross-domain tracking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34793\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-20-GTM-variable-for-cross-domain-tracking.png\" alt=\"\" width=\"1012\" height=\"291\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-20-GTM-variable-for-cross-domain-tracking.png 1012w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-20-GTM-variable-for-cross-domain-tracking-768x221.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If your Universal Analytics is set up correctly, another way to get an overview of all domains included in cross domain tracking is by checking the referral exclusion list. To find this, you have to click on \u2018Tracking info\u2019 in the \u2018Admin\u2019 section of the GA property of your main domain. You can see the overview after clicking on \u2018Referral Exclusion List\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34794\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-21-Google-Universal-Analytics-Referral-exclusion-list-1024x561-1.png\" alt=\"\" width=\"1024\" height=\"561\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-21-Google-Universal-Analytics-Referral-exclusion-list-1024x561-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-21-Google-Universal-Analytics-Referral-exclusion-list-1024x561-1-768x421.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once you know which domains you want to include in your cross-domain tracking, navigate to the data stream of your main domain as explained before. Within your data stream, click on the option \u2018More Tagging Settings\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34795\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-22-Setting-up-cross-domain-tracking-in-GA4-1024x572-1.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-22-Setting-up-cross-domain-tracking-in-GA4-1024x572-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-22-Setting-up-cross-domain-tracking-in-GA4-1024x572-1-768x429.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Then, click on \u2018Configure your domains\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34796\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-23-Configure-cross-domain-tracking-in-GA4.png\" alt=\"\" width=\"952\" height=\"426\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-23-Configure-cross-domain-tracking-in-GA4.png 952w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-23-Configure-cross-domain-tracking-in-GA4-768x344.png 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Fill in the URL of all the domains you want to include, as shown below. There is no need to include \u201chttps:\/\/\u201d here. After saving, your cross-domain tracking is all set up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34797\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-24-Configure-cross-domain-tracking-in-GA4-1024x361-1.png\" alt=\"\" width=\"1024\" height=\"361\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-24-Configure-cross-domain-tracking-in-GA4-1024x361-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-24-Configure-cross-domain-tracking-in-GA4-1024x361-1-768x271.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><\/h3>\n<h3>How to enable data collection through Google Signals?<\/h3>\n<p>Google describes <a href=\"https:\/\/support.google.com\/analytics\/answer\/9445345#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">\u2018Google Signals\u2019<\/a> as \u201csession data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization collection agreement.\u201d Enabling this option allows:<\/p>\n<ul>\n<li>Cross-device reporting<\/li>\n<li>Cross-device remarketing<\/li>\n<li>Cross-device conversion export to Google Ads<\/li>\n<li>Reporting on Demographics and Interests<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>To enable Google signals data collection, navigate to \u2018Data Settings\u2019 in the \u2018Admin\u2019 section of your GA4 property. Next, click on \u2018Data Collection\u2019 and then on \u2018Get started\u2019 in the \u2018Enable Google signals data collection\u2019 section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34798\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-25-Enable-Google-Signals-data-collection-in-GA4-1024x315-1.png\" alt=\"\" width=\"1024\" height=\"315\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-25-Enable-Google-Signals-data-collection-in-GA4-1024x315-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-25-Enable-Google-Signals-data-collection-in-GA4-1024x315-1-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Google Analytics 4 will give you an overview of all features enabled by Google Signals. After reading this, you can click on \u2018Continue\u2019. You can activate Google Signals at the bottom of the next screen by clicking on the button \u2018Activate\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>Acknowledging the data collection agreement<\/h3>\n<p>On the same page, you will see the sentence \u2018User Data Collection Acknowledgement\u2019. Accepting this means that you confirm that you have the rights from your end users to collect and process their data.<\/p>\n<p>If you don\u2019t see a green checkmark accompanied by the words \u201cAcknowledged\u2019, it means you still have to acknowledge the data collection agreement. To do this, simply click on the arrow on the right and click on \u2018I acknowledge\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to set data retention time<\/h3>\n<p>Google has built GA4 so that it no longer relies on cookies. Instead, it will use Google Signals combined with machine learning. Unlike Universal Analytics, in which it is possible to store data up to 50 months, Google Analytics 4 only allows retention for user-level data for 14 months.<\/p>\n<p>Below the option \u2018Data Collection\u2019 in \u2018Data Settings\u2019 that we just used to enable Google Signals and acknowledge the data collection agreement, you have a second option \u2018Data Retention\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34799\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-26-Set-the-data-retention-time-in-Google-Analytics-4-1024x315-1.png\" alt=\"\" width=\"1024\" height=\"315\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-26-Set-the-data-retention-time-in-Google-Analytics-4-1024x315-1.png 1024w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-26-Set-the-data-retention-time-in-Google-Analytics-4-1024x315-1-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By default, the data retention time is set to 2 months. You can change this to the maximum of 14 months by selecting it and clicking on \u2018Save\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to set the default reporting identity?<\/h3>\n<p>Google Analytics 4 can use 3 types of identifiers to stitch together different sessions from the same user on different devices. Above, we already discussed the first one, Google Signals. The other two identifiers are:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9213390?hl=en&amp;ref_topic=9303474#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">User ID<\/a>: IDs assigned to signed-in users on your website cross-platform and included in the data that is sent to Google Analytics<\/li>\n<li>Device ID<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can choose the identifier for your GA4 property, by clicking on \u2018\u2019Default Reporting Identity\u2019 in the \u2018Admin\u2019 section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34800\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-27-Set-the-default-reporting-identity-in-Google-Analytics-4.png\" alt=\"\" width=\"808\" height=\"381\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-27-Set-the-default-reporting-identity-in-Google-Analytics-4.png 808w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-27-Set-the-default-reporting-identity-in-Google-Analytics-4-768x362.png 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you just set up your GA4 account, you will likely only see two options: \u2018By User-ID and device\u2019 and \u2018By device only\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34801\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-28-Set-the-default-reporting-identity-in-Google-Analytics-4.png\" alt=\"\" width=\"1008\" height=\"391\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-28-Set-the-default-reporting-identity-in-Google-Analytics-4.png 1008w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-28-Set-the-default-reporting-identity-in-Google-Analytics-4-768x298.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>There is a third option: \u2018By User-ID, Google signals, then device\u2019. However, you can only use this option once Google Signals has gathered enough data. The reason for this is that Google wants to guarantee the anonymity of its users.<\/p>\n<p>&nbsp;<\/p>\n<p>So for now, you will have to choose between the other two options by selecting one and clicking on \u2018Save\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>Attribution models in Google Analytics 4<\/h3>\n<p>Unlike Universal Analytics, there are only 2 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1662518\" target=\"_blank\" rel=\"noopener\">attribution models<\/a> available in Google Analytics 4: Cross-channel last click and Ads-preferred last click.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34802\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-29-Attribution-models-in-GA4.png\" alt=\"\" width=\"917\" height=\"630\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-29-Attribution-models-in-GA4.png 917w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-29-Attribution-models-in-GA4-768x528.png 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By default, the \u2018Cross-channel last click model\u2019 is selected. We recommend keeping this one. If, for some reason, you would like to change this though, you can do so by clicking on \u2018Attribution Settings\u2019 in the \u2018Admin\u2019 section. Next, you need to select the \u2018Last click\u2019 attribution model below \u2018Ads-preferred\u2019. Do not forget to save your new settings.<\/p>\n<p>&nbsp;<\/p>\n<p>Below, you can also change the lookback window for acquisition and other conversion events. Here, we recommend you to stick to the default recommended settings as well. However, you can easily change this by selecting another option and clicking on \u2018Save\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to create custom dimensions in Google Analytics 4?<\/h3>\n<p>In Google Analytics 4, it is possible to define up to 50 custom dimensions and 50 custom metrics. These custom metrics and dimensions get their values from the event parameters that you collect for your property.<\/p>\n<p>&nbsp;<\/p>\n<p>To do this, click on \u2018Configure\u2019 in the left panel and navigate to \u2018Custom definitions\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34803\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-4-Custom-definitions-in-GA4.png\" alt=\"\" width=\"601\" height=\"259\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-4-Custom-definitions-in-GA4.png 601w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-4-Custom-definitions-in-GA4-300x129.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For this tutorial, we are setting up a custom dimension for \u2018percent_scrolled\u2019. Setting up a custom metric works similarly.<\/p>\n<p>To set up a custom dimension, start by clicking on \u2018Create custom dimensions\u2019. Next, give your dimension a name and choose the event parameter to be used in this dimension. You can select one from the drop-down list or define one you will collect in the future.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34804\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-31-Custom-dimensions-in-GA4.png\" alt=\"\" width=\"732\" height=\"299\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-31-Custom-dimensions-in-GA4.png 732w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-31-Custom-dimensions-in-GA4-300x123.png 300w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once you\u2019re done, click on \u2018Save\u2019. That\u2019s it, you\u2019ve just created your first custom dimension, which we will use in the next section.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to create custom events in Google Analytics 4?<\/h3>\n<p>Now that you have fully set up your Google Analytics 4 property, you are ready to create your first events and conversions.<\/p>\n<p>To do this, click on \u2018Configure\u2019 in the left panel and navigate to \u2018Events\u2019. Then, click on \u2018Create event\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34805\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-32-Create-a-custom-event-in-GA4.png\" alt=\"\" width=\"937\" height=\"454\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-32-Create-a-custom-event-in-GA4.png 937w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-32-Create-a-custom-event-in-GA4-768x372.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Click \u2018Create\u2019 once again to create a custom event. Start by giving the event a name. Once you have done that, you can specify the conditions on which the event should be triggered.<\/p>\n<p>For this tutorial, we are creating an event for tracking everyone that scrolls at least 90% down a page. For that, we need two parameters:<\/p>\n<ul>\n<li>percent_scrolled, the custom dimension that we just created (see section above)<\/li>\n<li>event_name<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34806\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-33-Create-a-custom-event-in-GA4.png\" alt=\"\" width=\"774\" height=\"520\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-33-Create-a-custom-event-in-GA4.png 774w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-33-Create-a-custom-event-in-GA4-768x516.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>After you\u2019ve filled in the matching conditions, you can click on \u2018Create\u2019 to finish the setup of your custom event.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to create conversions in Google Analytics 4?<\/h3>\n<p>The easiest way to set up a conversion in Google Analytics 4 is by marking an event as a conversion in the \u2018Event\u2019 section. You can do this by simply switching on the toggle next to the conversion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34807\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-34-Create-custom-conversions-in-GA4.png\" alt=\"\" width=\"974\" height=\"445\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-34-Create-custom-conversions-in-GA4.png 974w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-34-Create-custom-conversions-in-GA4-768x351.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can see an overview of all your conversions in the \u2018Conversions\u2019 subsection just below \u2018Events\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to create audiences in Google Analytics 4?<\/h3>\n<p>Finally, it is also possible to create up to 100 custom audiences in Google Analytics 4. To set up your audience, click on \u2018Configure\u2019 in the left panel and navigate to \u2018Audiences\u2019. Then, click on \u2018New audience\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p>For this tutorial, we are creating an audience with all the users who visited the \u2018Academy\u2019 in the last 30 days. To do this, we first select the event \u2018page_view\u2019. Do note, however, that you can not only select events, but also dimensions and metrics when creating a custom audience.<\/p>\n<p>&nbsp;<\/p>\n<p>After that, we have to include a parameter. As we want to include only people that visited an \u2018Academy\u2019 page, we add the parameter \u2018page_location\u2019 with the condition to contain \u201cacademy\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Finally, we can choose the membership duration. For this example, we are going with the default of 30 days, but you can choose any duration up to 540 days.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34808\" src=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-35-Create-audiences-in-GA4.png\" alt=\"\" width=\"1009\" height=\"222\" srcset=\"https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-35-Create-audiences-in-GA4.png 1009w, https:\/\/clicktrust.be\/wp-content\/uploads\/2021\/10\/GA4-35-Create-audiences-in-GA4-768x169.png 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Finish the setup of your audience by clicking on \u2018Save\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p>Hungry for more? Make sure to subscribe to our newsletter or enroll for our <a href=\"https:\/\/clicktrust.be\/clicktrust-academy-digital-marketing-training-brussels\/google-analytics-training-brussels\/\">Google Analytics &amp; Google Analytics 4 course.<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;31229&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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