News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want to read them too.<\/p>\n
– Search Engine Journal<\/p>\n
“While reviews are still important for marketing your products on Amazon, the best practices surrounding them have changed significantly. In this article, we will discuss some of the most important information you need to know when it comes to creating a product review strategy on Amazon for 2021.”<\/p>\n
– AdExchanger<\/p>\n
“Digital advertising went off course early on, though we didn\u2019t realize it. This is our original sin. How do we atone? Absolution is a matter of identifying new guideposts \u2013 consumer consent, privacy, real audiences vs. cookie-based proxies \u2013 and building an infrastructure around them. Here\u2019s the bottom line: If we can articulate it, we can build it. And that should give us all tremendous hope.”<\/p>\n
– Search Engine Land<\/p>\n
“There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.”<\/p>\n
– Search Engine Land<\/p>\n
“Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.”<\/p>\n
– Search Engine Land<\/p>\n
“We\u2019ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you\u2019re looking for.\u201d<\/p>\n
– Search Engine Land<\/p>\n
“Now is the time to log into the dashboard to check the settings for your accounts. Not all accounts are eligible at this point, however, depending on country and language, past spend, policy compliance, and other factors. There are obviously long-term implications for advertisers and agencies trying to balance control and automation while having a clear understanding of what\u2019s happening in their accounts. Having the reporting in a separate dashboard makes that challenging.”<\/p>\n
– Search Engine Land<\/p>\n
“Yes, backlinks are 100% important for SEO. But it is not a numbers game. Backlinks are only one of the signals a search engine uses.”<\/p>\n
– Search Engine Journal<\/p>\n
“Google Ads has announced enhancements in reporting for their Smart Bidding, focused on more insights to performance drivers and predictive features. Up until now, predictive data was based on the past 7 days of data which would show what would have happened in the past. Smart Bidding has now been upgraded with the ability to forecast up to 90 days out, accounting for upcoming influencers like seasonality.”<\/p>\n
– Search Engine Land<\/p>\n
“Google is going to start showing new Recommendations for switching to broad match in Google Ads.
\n\u201cIf you\u2019re using Smart Bidding, we\u2019ll identify existing keywords that are likely to improve performance if you switch them to broad match,\u201d Google said in a blog post Monday. For example, says Google, the broad match keyword \u201cwomen\u2019s hats\u201d could match to \u201cwinter headwear for women\u201d or \u201cwomen\u2019s accessories.\u201d”<\/p>\n
– Search Engine Land<\/p>\n
“Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they\u2019re bidding on, and where they\u2019re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a wealth of information about where your competitors are bidding against you.”<\/p>\n
– Search Engine Journal<\/p>\n
“It’s the job of your PPC agency to question requests that run counter to your goals \u2013 even if they sound logical on the surface. Your PPC agency should welcome your input. But that doesn\u2019t mean they\u2019ll automatically implement your request.”<\/p>\n
– Search Engine Land<\/p>\n
“The share of desktop text ads attributed to search queries, for example, fell 24 points from 98% to 74% from August to September. No device-ad format combination had more than 76% of spend attributed in search terms reports in September. Shopping campaigns had lower spend share attributed to search queries in than text ads across device types.”<\/p>\n
– Search Engine Journal<\/p>\n
“The use of headings for ranking better on search engines has a long history. It\u2019s one of the earliest known Google ranking factors. Because search engines algorithms evolve, it\u2019s important to understand how why headings remain important and how to use them for modern search engines.”<\/p>\n
– PPC Hero<\/p>\n
“LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year.”<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”31229″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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