{"id":38884,"date":"2020-04-17T14:08:38","date_gmt":"2020-04-17T12:08:38","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/geen-onderdeel-van-een-categorie\/what-is-google-ads-optimization-score\/"},"modified":"2023-02-22T20:16:18","modified_gmt":"2023-02-22T19:16:18","slug":"what-is-google-ads-optimization-score","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/nl\/blog\/ppc\/what-is-google-ads-optimization-score\/","title":{"rendered":"How to deal with Optimization Score ?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n\r\n

First of all, what is Optimization Score ?<\/h2>\r\n\r\n

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In the words of\u00a0 Google \u201cOptimization score is an estimate of how well your Google Ads account is set to perform. You can easily tap into your Google Ads account\u2019s maximum potential by checking the optimization score and following the listed recommendations that meet your business goals. \u201c<\/p>\r\n\r\n

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In a nutshell, all ads used in Google Ads whether it is for SEA,Gmail or Google Display Network receive a score. This score is based on a series of variables from Google.<\/p>\r\n\r\n

Therefore Google gives you advice on how to enhance your score.<\/p>\r\n

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But is it worth it ? Where can you find Google recommendations ? Should I aim for a 100% Quality Score ? What should i focus on to improve my OptiScore ?<\/p>\r\n\r\n

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What is the difference between the optimization score and the quality score?<\/h2>\r\n

It is important to know that the Optimization Score will not have any impact on the Quality Score. The quality score is a diagnostic tool designed to give you an idea of the quality of your ad compared to other advertisers. While the Optimization score gives an overall view of the health of the account and campaigns.<\/p>\r\n

Both scores will help you improve the effectiveness of your campaigns and goals.<\/p>\r\n

Where to find my Optimization Score ?<\/h2>\r\n\r\n

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To access your Optimization score and get recommendations, nothing complicated just select the \u201cRecommendations\u201d in your Ads Manager<\/p>\r\n\r\n

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The impact of the recommendations is shown in a percentage , contributing to the optimization score, adding up to 100%.<\/p>\r\n

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Should you aim for a 100% Quality Score?<\/h2>\r\n\r\n

What does the word optimization stand for? You can optimize your bidding strategy, you can optimize your Impression Share, you can optimize your Ad copy, you can optimize your keywords, your landing page, and so on\u2026<\/p>\r\n\r\n

Here Google proposes a single view to measure your account optimization, is it a good idea when we’ve seen above,\u00a0 there are so many touchpoints and such a variety of objectives?<\/p>\r\n\r\n

A good reminder to this is to remember that in pay-per-click there is pay and that Google benefits from a lot of those recommendations.<\/p>\r\n\r\n

But a good landing page can help you reduce bounce rates and conversion rates without needing to raise your Google Ads budget.<\/p>\r\n\r\n

So a recommendation can have a different meaning for all of us, here you need good common sense and see if Google\u2019s recommendations make sense for your campaign or your business.<\/p>\r\n\r\n

For example, one of the recommendations of Google will be to raise your budget, but when working for clients, the budget is often fixed, so it is not always an option.<\/p>\r\n\r\n

Another recommendation from Google will be to add \u201cXYZ\u201d as a keyword, but that keyword might not be relevant to your campaign, it might be too general for the niche you are trying to reach.<\/p>\r\n\r\n

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So no, we would not recommend aiming at a 100% of Optimization Score, but it can be more than profitable to tend to an above-average quality score.<\/p>\r\n\r\n

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How to improve my Optimization Score?<\/h2>\r\n\r\n

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First and most important:<\/p>\r\n\r\n

If a proposed optimization is not relevant: dismiss it<\/strong><\/p>\r\n\r\n

Dismissing recommendations can positively influence your Optiscore.\u00a0<\/strong><\/p>\r\n

Before you start<\/h3>\r\n

Recommendations are personalized to your account’s needs. So you may not receive certain types of referrals, or sometimes you may not receive any at all.<\/p>\r\n

Analyze the recommendations according to your priorities, i.e. what will have the greatest impact on your main objective.<\/p>\r\n

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Here are the main focus point of the Optimization Score :<\/p>\r\n\r\n

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Repairs<\/h3>\r\n

Is your account set up correctly?
Google’s recommendations help you fix problems with your account and improve its overall condition and performance.<\/p>\r\n\r\n

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Bidding & Budget<\/h3>\r\n

Bidding and budgeting recommendations help you identify the best bidding strategy to achieve your business goals and prevent your campaigns from being limited by their budget. If Google suggests you reduce your bids or budgets, you should do so.<\/p>\r\n

Google strongly encourages smart bidding to help you increase conversions or reduce costs. It is also possible to do both at the same time. You can use smart bidding to maximize the conversion rates of your existing campaigns and still get a good return on investment.<\/p>\r\n

Example: Get more conversions by adjusting your budgets.<\/p>\r\n\r\n

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Keywords & Targeting<\/h3>\r\n

Keyword or targeting recommendations help to reach more users interested in what you offer.<\/p>\r\n

Examples:<\/p>\r\n