![\"\"](\"https:\/\/clicktrust.be\/wp-content\/uploads\/2024\/02\/produits-piscine-case-1-1.png\")
<\/p>\nHowever, the long-term plan aimed for organic growth. To achieve this, a massive SEO project was put in place to establish a strong foundation for healthier and more cost-effective website traffic.[\/vc_column_text][\/tab][tab icon_family=”none” title=”AI as your new SEO partner” id=”1708432147604-6″ tab_id=”1708432147605-3″][vc_column_text]\n
The e-shop was launched mid 2022. Below you can see the performance between Paid Search and Organic Search from May until October 2022 (before we started working with this new client):<\/p>\n
<\/p>\n
<\/p>\n
With 87,22% of total revenue coming from Paid Channels, sustaining profitability proved extremely difficult for the business.<\/p>\n
As their growth partner since early 2023, it was vital to help them gain ground in SEO. The arrival of ChatGPT marked a significant shift in the industry, presenting a game-changing opportunity with the widespread adoption of Artificial Intelligence.[\/vc_column_text][\/tab][tab icon_family=”none” title=”What have we put in place?” id=”1708432147617-9″ tab_id=”1708432147618-9″][vc_column_text]\n
We started with the basics, as we are always used to do:<\/p>\n
<\/p>\n
In this content audit, two key focus areas were identified:<\/p>\n
AI can save us time and resources. To integrate AI efficiently, we adopted a cost-effective mindset, aiming for 100% efficiency in the process.<\/p>\n
First, we created metadata for all crucial pages (homepage & category pages) using Google Sheets. To scale and streamline the task, we employed a GPT integration, allowing direct use of ChatGPT and other generative AI models in the spreadsheet. The integration process can be found here.<\/p>\n
Once you have understood the power of this feature, things can go very fast. Here is what it looks like:<\/p>\n
![\"\"](\"https:\/\/clicktrust.be\/wp-content\/uploads\/2024\/02\/image2-1024x109.png\")
<\/p>\n
<\/p>\n
We used the following formulas to generate numerous metadata in one go:<\/p>\n
<\/p>\n
Now it\u2019s up to you to build your sheet. Select the pages you need to create content for, drag your formulas and achieve this in less than 5 minutes:<\/p>\n
![\"\"](\"https:\/\/clicktrust.be\/wp-content\/uploads\/2024\/02\/image3-1024x191.png\")
<\/p>\n
<\/p>\n
AI significantly reduces the time-consuming task of drafting, but always double-check the outcome. Occasionally, a meta description may need human review before implementation on your website\u2019s backend.<\/p>\n
Metadata is the first part of the content audit, helping search engines understand what your webpage is about. However, it\u2019s insufficient for proper indexing and ranking. Additional content is needed on each category page.[\/vc_column_text][\/tab][tab icon_family=”none” title=”Content creation” id=”1708432147652-0″ tab_id=”1708432147653-1″][vc_column_text]\n
The eshop covered pretty much every must-have category page, including pumps, heating systems, maintenance products etc. After the first part of the content audit, ChatGPT (3.5) played a crucial role in generating relevant content as well.
\nWe used the same GPT integration in Google Sheets to create this content.<\/p>\n
![\"\"](\"https:\/\/clicktrust.be\/wp-content\/uploads\/2024\/02\/image1-1024x363.png\")
<\/p>\n
We used the following formulas to generate dedicated texts for each category page:
\n=GPT(B2,$A2)<\/p>\n
It is impressive how much time and money you can save with AI – no need to hire a copywriter.
\nNow that you have created all the required content, you have it checked by the client, who is likely the person who best understands the business and its features).<\/p>\n
We added those texts at the bottom of each category page. Google will start identifying the content and better understand the meaning of the page.[\/vc_column_text][\/tab][tab icon_family=”none” title=”Results” id=”1708432147671-7″ tab_id=”1708432147671-7″][vc_column_text]\n
This is the increase Year on Year (YoY) in the proportion of revenue generated organically.<\/p>\n
The strategic amalgamation of technical optimizations, AI-driven metadata, and rich content creation resulted in remarkable achievements. This SEO plan was executed in early 2023. YoY, we witnessed a substantial improvement in the website’s SEO performance:<\/p>\n
<\/p>\n We have gone from 12.78%<\/strong> of revenue generated through Organic to 39.25%<\/strong> (+207%)<\/p>\n When speaking about the actual increase in Organic search performance, YoY we see:<\/p>\n +176% in Organic Sessions<\/p>\n +300% in Organic\u00a0 Transactions<\/p>\n +427% in Organic Revenue<\/p>\n +22% in Authority score[\/vc_column_text][\/tab][tab icon_family=”none” title=”Conclusion” id=”1708432147683-1″ tab_id=”1708432147684-3″][vc_column_text]\n Our collective success story exemplifies the potential of an AI-powered SEO strategy. By addressing technical, content, and authority aspects, we not only increased organic traffic but also significantly reduced our dependency on paid channels for revenue generation. This journey reflects our shared dedication to staying ahead in the industry and achieving concrete outcomes.[\/vc_column_text][\/tab][tab icon_family=”fontawesome” title=”Share this blog post” id=”1708432147701-9″ tab_id=”1708432147702-8″ icon_fontawesome=”fa fa-share-alt”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n [vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ left_padding_phone=”50″ right_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”…<\/p>\n","protected":false},"author":19,"featured_media":44282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[231],"tags":[],"level":[198],"class_list":{"0":"post-44314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"level-channel-specialist-nl"},"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/clicktrust.be\/wp-content\/uploads\/2024\/02\/produits-piscine-case-2-1.png\")
<\/span><\/p>\nConclusion<\/h2>\n
Share this post<\/h3>\n[\/nectar_highlighted_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”80″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” 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border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” 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