{"id":44413,"date":"2024-03-06T14:48:28","date_gmt":"2024-03-06T13:48:28","guid":{"rendered":"https:\/\/clicktrust.be\/blog\/geen-onderdeel-van-een-categorie\/how-to-correctly-implement-consent-mode-v2\/"},"modified":"2024-03-11T14:56:37","modified_gmt":"2024-03-11T13:56:37","slug":"how-to-correctly-implement-consent-mode-v2","status":"publish","type":"post","link":"https:\/\/clicktrust.be\/nl\/blog\/analytics\/how-to-correctly-implement-consent-mode-v2\/","title":{"rendered":"How to check that you\u2019ve correctly implemented consent mode v2?"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ left_padding_phone=”50″ right_padding_phone=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][tabbed_section style=”vertical_scrolling” tab_color=”Accent-Color” vs_navigation_func=”default” vs_navigation_width=”regular” vs_navigation_spacing=”15px” vs_navigation_mobile_display=”hidden” vs_tab_spacing=”0%” vs_tab_tag=”h5″ vs_cta_style=”see-through” vs_cta_bg_color=”default” vs_cta_heading_tag=”h6″ vs_sticky_aspect=”default”][tab icon_family=”none” title=”Introduction” id=”1709733020403-2″ tab_id=”1709733020404-1″][vc_column_text]As March unfolds, it’s critical to have Google’s Consent Mode V2 up and running. This update is more than a compliance requirement; it’s a step towards better privacy practices and smarter data use in our digital ecosystem.<\/p>\n

From a recent CLICKTRUST Academy webinar<\/a>, we’ve extracted three key points to ensure your Consent Mode V2 implementation is on track.<\/p>\n

This guide is designed to cut through the complexity, offering clear, actionable steps. For a deeper dive into Consent Mode V2, the webinar provides thorough insights.<\/p>\n

Let\u2019s get straight to the point and make sure your setup is ready and robust.[\/vc_column_text][\/tab][tab icon_family=”none” title=”A few quick reminders” id=”1709733020414-6″ tab_id=”1709733020414-4″][vc_column_text]\n

A few quick reminders about consent mode<\/h2>\n

1) Consent mode enables you to communicate your users’ consent status for cookies or app identifiers to Google. It modifies how tags operate, ensuring they align with users’ preferences.<\/p>\n

2) Consent mode receives your users’ consent choices from your cookie banner and dynamically adapts the behaviour of analytics, ads, and third-party tags that create or read cookies.<\/p>\n

3) Activating consent mode means that Google’s measurement tools will consistently recognize and respect a user’s consent settings as they navigate through the different pages of your website or app.[\/vc_column_text][\/tab][tab icon_family=”none” title=”What’s new?” id=”1709733020423-8″ tab_id=”1709733020424-9″][vc_column_text]\n

What\u2019s new with the consent mode v2?<\/h2>\n

With consent mode v2, the major update is the introduction of two new consent signals, named ad_user_data and ad_personalization:<\/p>\n