The CLICKTRUST monthly pick – May 2022

So what’s new in the digital world in May?

Google is bringing video ads to Youtube Shorts and Google Discover, Meta is introducing recurring notifications, TikTok is launching TikTok Pulse, Google’s responsive ads are going vertical, and much more!

Let’s get you up to speed.

CLICKTRUST Brainfood

Our thoughts on Performance Max campaigns in Google Ads

– Benjamin Hec

Performance Max is a new goal-based campaign type and way to buy traffic on the Google Network. It allows advertisers to run one single campaign combining all of Google’s channels: YouTube, Display, Search, Search Partners, Shopping, Discover, Gmail, and Maps. Sounds pretty convincing, doesn’t it? Let’s see what the actual performance is telling us after having run the test on one of our client’s Google Ads accounts.

A recap on Google Marketing Live 2022

– Lore Dessent

Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year’s edition focused on three key topics: reimagining what is possible, driving results, and building resilience for the future. Didn’t have time to watch the live broadcast? No worries, we’ve got you covered with a summary of the Google Marketing Live event.

 

Data & privacy

Google is giving users greater control over what ads they see

– MarTech

“Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled during its annual I/O Summit event.”

Google is updating its European Union user consent policy

– Google Advertising Policies

“Google renamed the European Union user consent policy to European user consent policy for improved clarity on the scope of this policy. Advertisers must obtain appropriate consent from users in the European Economic Area and the UK for the use of cookies or the use of personal data for personalized ads.”

Google’s 2021 Ads Safety Report

– Google Ads & Commerce Blog

“A trustworthy advertising experience is critical to getting helpful and useful information to people around the world. And this year, we’ll continue to address areas of abuse across our platforms and network to protect users and help credible advertisers and publishers. Providing more transparency and control over the ads people see is a big part of that goal.”

 

Google-related updates

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

– Search Engine Land

“Customer Match lists will be leveraged more within Google Ads. These lists will soon be eligible to be used within an account to help aid Smart Bidding and/or Optimized Targeting. This is a shift from how Customer Match lists are applied today. Advertisers currently need to manually apply these to a campaign.”

Google Discover is getting video ads as new formats come to Search, YouTube Shorts

– 9to5Google

“YouTube Shorts has been testing ads since last year, and Google announced today that it’s “now gradually rolling that out to all advertisers around the world.” In addition to YouTube Shorts and TV, video ads are also “soon” coming to Google Discover.”

Google’s Responsive Display Ads go vertical for a better mobile experience

– Search Engine Land

“The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers.”

Is Google Making Another Push Into Ecommerce?

– Search Engine Journal

“A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce. Prabhakar Raghavan, a senior Vice President at Google who oversees Search, Maps, and Ads, gave everyone a glimpse of his vision at this year’s Google I/O conference.”

Google I/O 2022 – Ambient Computing is getting real

– Kevin Indig

“Every announcement at Google I/O 2022 had AI at its heart. No surprise for an “AI-first” company but what used to be a vision in 2021 finally becomes reality. 2021 I/O introduced MUM and the idea of multimodality in Search. 2022 focused on the actual application of MUM (without really mentioning it) beyond a few search features.”

Google Search Console to release new video page indexing report

– Search Engine Land

“A new video page indexing report is coming to Google Search Console in the near future. The new report shows you a summary of all the video pages Google found while crawling and indexing your site.”

PageSpeed Insights Adds New Lighthouse Speed Metrics

– Search Engine Journal

“Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while the corresponding lab data can be used for diagnostic purposes. The new Lighthouse metrics are Interaction to Next Paint (INP) and Time to First Byte (TTFB).”

Find local information with multisearch

– Google The Keyword

“Google is adding a way to find local information with multisearch, so you can uncover what you need from the millions of local businesses on Google. You’ll be able to use a picture or screenshot and add “near me” to see options for local restaurants or retailers that have the apparel, home goods, and food you’re looking for.”

Google reveals new image ranking signal, inclusive schema

– Search Engine Land

“Google said it will soon incorporate a new signal into image ranking. Google is also introducing a new type of schema in an attempt to help make its image search results more racially diverse and inclusive. ”

 

SEO

May 2022 core update releasing for Google Search

– Google Search Central Blog

“Today, we’re releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform”

Short-form video is winning – what does that mean for SEO?

– Kevin Indig

“Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?”

 

Social Media news

Grow your business with the new Woocommerce TikTok integration

– TikTok for Business

“TikTok announced that they’ve partnered with WooCommerce to make it easy for WooCommerce merchants to connect their business with TikTok and reach their global audience!”

Introducing Recurring Notifications: Automated Messages to Delight Customers on Messenger

– Meta for Developers

“To help businesses drive more meaningful conversations, Meta announced Recurring Notifications on the Messenger Platform which will allow businesses to send proactive, automated messages, to people who have opted in to receiving them, that drive re-engagement and keep the conversation going, right in the thread.”

New TikTok Tool Surfaces Useful Insights For Marketers

– Search Engine Journal

“TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.”

TikTok Pulse: bringing brands closer to community and entertainment

– TikTok Newsroom

“TikTok introduced TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.”