How to connect Google Ads to Claude using MCP

Imagine having your own AI assistant that can pull real-time Google Ads performance data and help you optimize campaigns — instantly. Sounds futuristic? It’s not. In this guide, we’ll show you two ways to connect Google Ads to Claude using an MCP.

What you’ll get

• A working integration between Claude and Google Ads
  
• The ability to ask questions like: “Which campaigns had the best ROAS last month?”
  
• Two setup options: via NA10 or via the TrueClick plugin
  

Method 1: Using N8N + Claude

N8n is an automation platform that allows you to build workflows between your ad platforms and your AI assistant.

Step 1: Set Up your MCP Node in n8n

1. Log into n8n.
   
2. Click “Add Node” and choose “MCP Server Trigger”.
   
3. Don’t configure it yet — just note the Production URL generated. You’ll need it later.
   

Step 2: Add the Google Ads Tool

1. Add a new tool → Choose Google Ads.
   
2. Insert your Google Ads API credentials:
   
   • Client ID and Client Secret (from Google Cloud Console)
     
   • Developer Token (from your Google Ads admin > API Center)
     

🔑 Tip: Don’t forget to authorize using the redirect URL generated from your MCP node.

Step 3: Enable the Google Ads API

1. In Google Cloud Console, enable the Google Ads API for your project.
   
2. Click “Enable”, then return to n8n.
   
3. A pop-up will let you connect to your Google Ads account directly.
   

Step 4: Final configuration in Claude

1. Go to Claude’s Settings:
   
   • On Mac: Command + ,
     
   • On Windows: File → Settings
     
2. Open the Developer tab → Click “Edit Configuration”
   
3. Paste the MCP integration snippet into the configuration file. Replace the url field with your Production URL from n8n

{

  “mcpServers”: {

    “n8n”: {

      “command”: “npx”,

      “args”: [

        “-y”,

        “supergateway”,

        “–sse”,

        “PASTE YOUR PRODUCTION URL HERE“

      ]

    }

4. Save, close, and restart Claude.
   

✅ Done! Claude now has access to your Google Ads data via n8n.

Method 2: Using the Google Ads MCP by TrueClic

This method is ideal if you prefer a plug-and-play solution. In just a few steps, you’ll connect Claude to your Google Ads data using an official GPT token and Node.js.

Step 1: Install Node.js

Make sure Node.js is installed on your system.

• On Windows:
  
  • Open Command Prompt (search for “cmd”).
    

Run:

bash
CopyEdit
winget install nodejs

• On macOS:
  
  • Download it from https://nodejs.org and follow the installation instructions.
    
  • (See screenshots at the end of this guide if needed.)
    

Step 2: Get Your GPT Token

1. Go to https://gaql.app
   
2. Log in with your Google account to authorize access to your Google Ads data.
   
3. Click the “Copy GPT Token” button in the top-right corner.
   

Step 3: Configure Claude

Claude uses a local JSON file to manage plugin configuration.

1. Open the Claude desktop app.
   
2. Press:
   
   • CTRL + , (Windows/Linux)
     
   • Command + , (macOS)
     
3. In the left sidebar, go to Developer → Edit config
   
4. Open the claude_desktop_config.json file.
   
5. Paste in the following configuration:
   

json

CopyEdit

{

  “mcpServers”: {

    “gads”: {

      “command”: “npx”,

      “args”: [

        “-y”,

        “@trueclicks/google-ads-mcp-js”,

        “–token=YOUR_GPT_TOKEN_HERE”

      ]

    }

  }

}

🔁 Replace YOUR_GPT_TOKEN_HERE with the token you copied from GAQL.app.

Step 4: Restart Claude

• On Windows/Linux: Menu → File → Exit
  
• On macOS: Right-click Claude icon (top panel) → Quit
  

Then relaunch Claude.

✅ You’re all set! Claude now supports direct Google Ads queries like:

• “Show campaigns with highest cost per conversion in the last 14 days”
  
• “Summarize performance of top 5 ad groups in account X”