Fraud attempts amount to 20 to 35 percent of all ad impressions throughout the year -White Ops Bot Baseline 2018-2019 report The report estimates…
Jochen Fostieaoût 4, 2020
In Part 1 and Part 2 of this article series, we have given an introduction to smart bidding and we have given a way to…
Yannick Timmermansjuillet 14, 2020
The CLICKTRUST Decision Tree Now that we placed the context around smart bidding and explained the concept (read all about it in Smart bidding for…
Julien Delbauvejuillet 6, 2020
We started writing an article about Smart Bidding and before we knew it we had more than 10 pages. So we decided to split our…
Yannick Timmermansjuin 30, 2020
Over the last weeks, we’ve been doing a lot of paid media audits. The goal is simple: cut away the unnecessary fat and ensure the…
Fabian Van De Wielejuin 25, 2020
In this blog post, we will show you clearly and with screenshots what the different steps are to grant access to your Facebook business manager…
Valentine Blondiaujuin 12, 2020
Intro Google Ads is the center of your online advertising management, and by sharing access to your Google Ads account, you can work with other…
Nathalie Azzimai 18, 2020
Adform is a platform used for programmatic that offers different products such as DSP (Demand Side Platform) or DMP (Data Management Platform). This platform allows…
Deborah Bergiersavril 30, 2020
Display & Video 360 (a.k.a DV360 or previously known as DoubleClick Bid Manager) is a DSP (demand-side platform) that allows you to buy ad inventory…
Deborah Bergiersavril 28, 2020