Lots of news in the digital world in June: our recap of the Google Marketing Livestream, our advice on how to create a successful link strategy, Google updates (core update, PageSpeed Insights, Google Page Experience, etc.), a preview of Brave Search, Apple privacy changes’ impact on marketers, Amazon blocking FLoC, ,… and more!
Let’s get you up to speed.
CLICKTRUST Brainfood
How to make your link building project successful.
– Valentine Blondiau
“Of course you know that you need to include a link strategy to make sure your SEO project is successful. Do you know how?”
Google Marketing Livestream recap
– Nathalie Azzi
“Did you watch the Google Marketing Livestream on the 27th May? If not, no worries! We have summarized all the feature releases and updates for you here.”
Google-related news
Google Page Experience Update Begins Rolling Out
– Search Engine Journal
“Google confirms its long awaited Page Experience update has started rolling out.””
PageSpeed Insights Now Shows More Field Data
– Search Engine Journal
“Google announced that PageSpeed Insights will now publish all available field data even if some of the data is missing”
Google June 2021 core update finished rolling out June 12th
– Search Engine Land
“This was a ten day rollout, and it might be a good time to check to see how you were impacted by this update.”
Google Delays Plans To Block Cookies Through 2023 & Pauses FLoC
– Search Engine Roundtable
“Google announced it is delaying its plans to block third-party cookies to late 2023 and will paused testing of FLoC, its cookieless alternative. Google said “it’s become clear that more time is needed across the ecosystem to get this right.”
Google May Treat Antonyms As Synonyms in Some Cases
– Search Engine Journal
“Google’s Gary Illyes says there are situations where antonyms may be treated as synonyms by the search algorithm.”
Other
Sneak Preview of Brave Search – A Challenger to Google
– Search Engine Journal
“Brave Search may present a challenge to Google. Preview a new privacy-first search engine that respects publishers and is committed to unbiased results.”
All Google Facebook, and Instagram Merchants Can Accept Payment Via Shopify
– Search Engine Journal
“Shopify checkout is becoming available to all retailers selling on Google and Facebook, even if they don’t use Shopify.”
Apple’s privacy changes – how will they impact marketers?
– Marketing Tech News
“Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data.”
Amazon is blocking Google’s FLoC — and that could seriously weaken the fledgling tracking system
– Digiday
“Amazon is blocking Google’s controversial cookieless tracking and targeting method.”
10 of the Best eCommerce Platforms for 2021 Compared & Rated
– Influencer Marketing Hub
“Let’s explore some of the more popular eCommerce platforms in 2021 to see how they compare.”
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