For a lot of Google Ads accounts we audit, either as part of a client contract or for a pitch, we notice that a big…
Jochen Fostiemars 24, 2022
What are Search Partners? The Search Partners network is almost as old as the Google Ads (Adword) platform itself. It is a group of websites,…
William Tinantnovembre 24, 2021
Measuring the impact of digital campaigns is complex. It becomes even harder when you’re a small business wanting to sell online through your e-shop. Seeing…
Dimitri Teixeiraseptembre 20, 2021
To conduct better digital campaigns, a company must have connected data, measure the right KPIs and succeed in reaching its audiences in an automated way,…
Fabian Van De Wielejuillet 7, 2021
Did you watch the Google Marketing Livestream on the 27th of May? If not, no worries! We have summarized all the feature releases and updates…
Nathalie Azzijuin 17, 2021
Are repeat purchases a thing in your business? If so, you’re leaving growth on the table if you haven’t split your paid marketing campaigns between…
Bert Onckelinxmai 18, 2021
Last week my colleague Dounia and I got the chance to attend the Hero Conf and SearchLove virtual summit, a two-day conference on PPC and…
Lore Dessentmars 10, 2021
We’re always looking for things that could make our lives a bit easier right? Well, you may have heard about the ad customizer feeds in…
Houda Fettakaoctobre 7, 2020
As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…
Houda Fettakaaoût 12, 2020