Google has introduced a streamlined method for importing key events from GA4 into Google Ads, making conversion tracking easier than ever. Here's a step-by-step guide…
Enrico Cadeimars 20, 2025
AI search engines like ChatGPT, Perplexity, and Gemini are rapidly becoming important referral sources for website traffic. As AI tools become a regular part of…
Enrico Cadeimars 11, 2025
Key Performance Indicators (KPIs) are more than just numbers; they’re the compass guiding your marketing efforts. But what happens when they’re pointing in the wrong…
Mathilde Duquennenovembre 22, 2024
Are you starting to lose valuable data in GA4? If you have GA4 implemented, you are probably starting to lose historical data. With the mandatory…
Mathilde Duquenneseptembre 2, 2024
With all the buzz surrounding the recent update to Google Consent Mode, it's a good idea to refresh the best practices regarding managing consents through…
Jean-Baptiste Brasseurmars 26, 2024
As March unfolds, it's critical to have Google's Consent Mode V2 up and running. This update is more than a compliance requirement; it's a step…
Mathilde Duquennemars 6, 2024
Serverside tracking represents a paradigm shift in how businesses approach data collection and analytics. Piwik Pro has adapted to this change, allowing users to harness…
Yannick Timmermansnovembre 3, 2023
Hey there, data enthusiasts! If you're here, chances are you're no stranger to the wild world of digital analytics, with its jumble of acronyms like…
Sheila Abimanajuillet 10, 2023
In the rapidly evolving landscape of data-driven marketing decisions, we're unveiling the transformative potential of Marketing Mix Modelling (MMM). Whether you're a seasoned marketer or…
Enrico Cadeimars 28, 2023