I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
Bert Onckelinxoktober 28, 2022
How we provided insights in the future revenue of our clients and how we are optimizing the campaigns. Repeat purchase behavior At CLICKTRUST, we…
Yannick Timmermansseptember 14, 2022
The Cohort report is one of the most overlooked features in Google Analytics, yet, it's one of the most powerful. Have you ever wondered how…
Christie Janvieraugustus 31, 2022
All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Jean-Baptiste Brasseurmaart 9, 2022
In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…
Nicolas Schnockjanuari 28, 2022
Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…
Deborah Bergiersdecember 17, 2021
In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…
Lore Dessentoktober 28, 2021
As we all know, the first step of the “cookiepocalypse” started with GDPR and has since become more and more severe with every new version…
Jochen Fostiemaart 2, 2021
Have you ever taken over a client and needed an entire week to make sense of the website tagging? Or wondered why a specific tag…
Dounia Albicharifebruari 8, 2021