In today's data-driven era, effectively leveraging data to track business performance is crucial. Key to this process is the development of performance dashboards, which…
Mathilde Duquennemei 24, 2023
After an undisputed reign for over 10 years, Universal Analytics is in its final months and will definitely shut down in July 2023. Who are…
Jean-Baptiste Brasseurjanuari 31, 2023
I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
Bert Onckelinxoktober 28, 2022
Many companies are confronted with huge amounts of data and the challenge to get the most value out of it for their marketing mix. In…
Sheila Abimanaseptember 28, 2022
How we provided insights in the future revenue of our clients and how we are optimizing the campaigns. Repeat purchase behavior At CLICKTRUST, we…
Yannick Timmermansseptember 14, 2022
The Cohort report is one of the most overlooked features in Google Analytics, yet, it's one of the most powerful. Have you ever wondered how…
Christie Janvieraugustus 31, 2022
All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Jean-Baptiste Brasseurmaart 9, 2022
In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…
Nicolas Schnockjanuari 28, 2022
Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…
Deborah Bergiersdecember 17, 2021