Looking to save hours on report generation while delivering professional insights? Here's a full walkthrough showing how to build a seamless automation that: Extracts GA4…
Enrico Cadeijuni 24, 2025
Google has introduced a streamlined method for importing key events from GA4 into Google Ads, making conversion tracking easier than ever. Here's a step-by-step guide…
Enrico Cadeimaart 20, 2025
For those seeking a robust and privacy-focused analytics platform, Piwik Pro presents itself as a powerful alternative to GA4. If you were a fan of…
Enrico Cadeimaart 20, 2025
AI search engines like ChatGPT, Perplexity, and Gemini are rapidly becoming important referral sources for website traffic. As AI tools become a regular part of…
Enrico Cadeimaart 11, 2025
Key Performance Indicators (KPIs) are more than just numbers; they’re the compass guiding your marketing efforts. But what happens when they’re pointing in the wrong…
Mathilde Duquennenovember 22, 2024
Are you starting to lose valuable data in GA4? If you have GA4 implemented, you are probably starting to lose historical data. With the mandatory…
Mathilde Duquenneseptember 2, 2024
With all the buzz surrounding the recent update to Google Consent Mode, it's a good idea to refresh the best practices regarding managing consents through…
Jean-Baptiste Brasseurmaart 26, 2024
As March unfolds, it's critical to have Google's Consent Mode V2 up and running. This update is more than a compliance requirement; it's a step…
Mathilde Duquennemaart 6, 2024
Serverside tracking represents a paradigm shift in how businesses approach data collection and analytics. Piwik Pro has adapted to this change, allowing users to harness…
Yannick Timmermansnovember 3, 2023