In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…
Lore Dessentoctobre 28, 2021
You probably heard about Google Analytics 4 right? It has been THE headline for the past few weeks. A lot of articles about GA4…
Julien Delbauvedécembre 21, 2020
Ever since 2010, when Google launched the ability to retarget people based on their actions on a website, this targeting method has been an important…
Jochen Fostienovembre 3, 2020
Whatever the channel your users come from to convert, the first step in measuring your business success is actually defining WHAT you want to measure,…
Nathalie Azziseptembre 8, 2020
Using Google Datastudio to make dashboards or report to clients is rather straightforward, however, since we started using it, we learned of some simple features…
Mathilde Duquenneseptembre 2, 2020
I’ll barge straight in. I’ve spent a considerable part of the last 15 years trying to understand the impact of what my campaigns have been…
Fabian Van De Wieleaoût 25, 2020
Google Tag Manager is a powerful tool where you can handle codes and scripts on your website. It will allow you to easily update your…
Deborah Bergiersavril 3, 2020
Google Analytics is the heart of your data-driven digital marketing. As an advertiser, you want to give enough access to your agency to be able…
Yannick Timmermansavril 3, 2020